1. WELCOME ON THE EUROPEAN TRIP!

2. # Our target groups Young lion Early bird Mama bear
First chance to try out
Foreign language practice
Experience #
Opportunities
Experience
Self-reliance
Foreign language practice
Telekom website
App with basic services
App with full service
+ Opportunities for kids
? Safety
? Faith
- Finance
Mama bear

3. #Campaign 1. Prize Game for those who are traveling
Share your adventures, experiences in the following topics:
Meeting new people; new relationships, new countries
Explore other country’s culture
Most interesting phrases on other languages
1. Prize Game for those who are traveling
Plan your most desired trip and win:
Destination
Budget
Accommodation
2. Prize Games for those who are planning their trip

4. The application Savings for the trip Bank Services Only for clients
Monthly budget allocation:
Telekom expand its services for the parents,
they are able to open a Telekom account for their children and create savings on a monthly basis
in can be a simple transaction or a saving after activate a prepaid card.
which will cover the main costs during the European trip.
Telekom co-operation with a bank like OTP who has special account for teens or young adults.
Part of the bank’s payback services earned amounts can be allocated to the Telekom saving account
Saving can be spend for:
- Travel insurance
- Accommodation
- Entrance tickets
Savings for the trip
Only for clients
Bank
Only for clients
Services
Only for clients

5. The application Notification #campaign
Application has some cool features which helps parents to stay calm. It’s actually a reminder for the children to:
- Make a call
- Send pictures
- Share there location
Telekom cooperate with a bank like OTP who has special account for teens or young adults.
Part of the bank’s payback services earned amounts can be allocated to the Telekom saving account
Notification
For registered users
#campaign
For registered users

6. #Campaing mechanism Telekom website Search Telekom application
#Content
Facebook/ Instagram
#Campaign results #Content
#Contents will be shared on social platforms
#Contents will be appeared in the application and on the website
Search in different platforms: Google, in application, on social sites

7. Smaller formats on toilet doors, school desks, notice boards
Virus campaign mechanism
#Campaign
Telekom website
Search
Schools / Dorms
Smaller formats on toilet doors, school desks, notice boards
Telekom application
OOH
Smaller formats on public transport on the train, bus and tram lines which are near schools
#Campaign
#Content
Facebook/ Instagram
#Campaing name can be shared on indoor and outdoor surfaces
Stickers on toilet doors and public transports with the name of the #campaing can generate awareness and search

8. Media campaign mechanism
Telekom website
Search
Mass media surfaces
Telekom application
Relevant vloggers:
Pamkutya
CsecseAttila
InezHilda
Viszkok Fruzsi
Csizmadia Gabriella
Vlogger content
Facebook/ Instagram
Mass media surfaces create awareness for the campaign
Vloggers can be the ambassadors of the program:
Telekom invites 3-4 relevant Vloggers to travel abroad and share their experiences in their style

9. Mass media Teen Parents Goal: Awareness building
Ad type: image creative, consumer generated message (#campaign)
Platforms:
Online
Felvi.hu, Eduline.hu, Szeretlekmagyarorszag.hu, welovebudapest.hu, Port.hu, Menetrendek.hu
Social
Youtube
Facebook
Instagram
Spotify
Schools
Educational presentations
School related event sponsorship
Parents
Goal: Education
Ad type: native, editorial cooperation, PR
Radio: Feb-Mar period to give a boost for trip planning
Radio 1
Slager FM
Origo.hu
Index.hu
444.hu
NLCafe.hu
HVG.hu
Youtube: educational preroll spot
20m HUF/year
20m HUF/year

10. THANK YOU FOR THE TRIP!