1. Targeting

2. Emma Moore University of Liverpool Employer Engagement Manager
Chair of AGCAS Employer Engagement Task Group
Member of AGCAS Community Committee
Member of AGR Policy Group
Member of UpReach Advisory Board

3. Darren Page
March 2016 – To date, Severn Trent, Graduate Resourcing Manager
February 2015 – March 2016, Eversheds
September 2013 – February 2015, Career Development Service, University of Leicester
May 2003 – July 2013 – Deloitte, Attraction Manager, Midlands, North, Scotland & Ireland

4. Mike Grey

5. Where do you stand?
It’s up to employers to choose to work with us, they set the target lists
We can convince employers to work with us, target lists can be influenced

6. Why do employers use a target list
Measure against objectives set for the year
Driven by budgets, people/resources
Subject areas – specialisms
Geographical area
Diversity & Social Mobility

7. How do we choose?
Internal factors – existing cohorts, internal knowledge
External factors – surveys, networks and relationships
Opportunity
Value added to support student development – What’s available
Challenge –
Resources – commitment is key
Expectations – Employer, University and student
Large target list = multiple activities

8. Successes
Birmingham
Coventry
Leicester
Liverpool

11. An unhealthy obsession?
I believe the metrics used to create this list are deeply flawed, it is merely an exercise in brand recognition and not based on experience of the schemes or availability of graduate roles
It could be argued that many institutions focus too much attention on big brand employers that offer little return in terms of student outcomes.
However, the equivalent university list has become a critical KPI for many institutions and a metric used by employers when choosing who to target.
There are a number of great institutions that do not feature on this list where graduate recruiters could potentially become an employer of choice.

12. The other extreme
Clearly a key source of opportunities and every university is rightly running specific schemes to support these employers
Many employer engagement strategies focus almost exclusively on corporates or SME’s but are these where the biggest gains can be made?

13. I was shocked to discover that one of JLR's supply chain companies called Yazaki had 250,000 employees globally. Basically sometimes employers are much bigger than you imagine and even bigger than the company you know them as a
supplier to. JLR have circa 35-40,000 permanent employees.
Tata Technologies example

14. I was shocked to discover that one of JLR's supply chain companies called Yazaki had 250,000 employees globally. Basically sometimes employers are much bigger than you imagine and even bigger than the company you know them as a
supplier to. JLR have circa 35-40,000 permanent employees.
Tata Technologies example

15. Two cultures within one service

17. Top 100 criteria Recruitment record University strategic alignment
Strength of relationship
Scope for competitive advantage
Student appeal

18. The maths bit…

19. Other Considerations Account management process – one team
New partnerships - new offer
Flexibility
Non Top 100 employers?
Metrics

20. What questions could you ask an employer?

21. Questions for employer partners
What are your current recruitment challenges?
Are there any specific areas where you have a growing requirement?
What areas are you finding it hard to recruit for? Could we help you with these skills gaps?
What has worked for you at other universities?
How do you measure success with university partners? Do you have any data that you can share with us?
How are we performing in relation to your other partners? Where could we improve?
How has your recruitment process evolved since we last met? Which areas do our students typically fall down in the process? How could they be better prepared?
What would ideal service look like to you? How can we make your life easier?
What is the biggest challenge on the horizon for you?
How will Brexit/Apprenticeship Levy impact for early careers strategy?
Are there any other sites/functions/clients/suppliers that could benefit from our support?

22. Questions? ?

23. Contact Us Emma Moore, @EmmaatUoL emma.moore@liv.ac.uk
Mike
Darren Page -