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SMR Poong Jeong Company Overview

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Presentation on theme: "SMR Poong Jeong Company Overview"— Presentation transcript:

1 SMR Poong Jeong Company Overview
Reflecting Excellence SMR Poong Jeong Company Overview

2 SMR is... ...a global tier 1 supplier to the automotive industry with focus on electro-mechanical systems ...a leading exterior mirror manufacturer globally and a pioneer for intelligent camera systems ...a member of 3.4 billion €* automotive specialist Samvardhana Motherson Group *Approximate number (includes turnover of Peguform / SMP)

3 Long term relation to almost all large OEM
External sales FY2010/11: € 741 million Not all customers shown; sizes of shares and order only indicative 4 4

4 The global network of 5.500 motivated experts “SMR is where customers need us”
USA Marysville, Port Huron, Troy (Detroit) France Dammarie-Les-Lys (Paris) UK Portchester Germany Stuttgart (Headquarter), Meitze Hungary Mosonszolnok, Mosonmagiarovar, Gyor China Beijing, Yancheng, Langfang (SOP 2013) Ningbo (JV) South Korea Bucheon (Soul) Ochang Spain Epila Japan Nagoya City, Yokohama Turkey Bursa (License Partner) Thailand Rayong (SOP 2012) Mexico San Luis Potosi India Noida (Delhi), Nashik, Manesar, Nashik, Pune, Bangalore Manufacturing locations Recent or current operational footprint improvements Engineering and project management centres Brazil Jaguariuna (Sao Paulo) (SOP 2012) Other Samvardhana Motherson Group operations for automotive exterior and interior systems Australia Lonsdale (Adelaide)

5 Global partner for car makers – 22% market share world wide
Exterior mirrors Saab Jaguar Renault Audi Toyota Volkswagen Volvo Mercedes-Benz GMC Hyundai Kia Opel / Buick BMW Ford Global partner for car makers – 22% market share world wide Leading market position through competitive solutions for all vehicle and cost segments Commitment to support globally with production, engineering and project management Innovation driven expert for new technologies and enhanced styling For example: Most key lighting technologies for mirror integration developed by SMR 6

6 Features for all markets integrated by SMR
Interior mirrors Features for all markets integrated by SMR Self dimming anti glare “EC” glass Microphones Reading light Courtesy light Radio controlled garage door openers Integrated displays and switches Rain sensors Interior air temperature sensors Interior air humidity sensors Telematics-interfaces (i.e. On-Star, Emergency switch) ECTS (Electronic Toll Collect System for Korea) Card readers

7 Lighting solutions Design and manufacturing in North America, Europe, India, Korea and Australia 100% process integration: Engineering, sub-component production, assembly and testing 100% system integration: Mirrors and all types of mirror integrated lights from one source - SMR 100% innovation driven: SMR is known as technology leader for mirror integrated lighting solutions Mirror integrated lamps for lower segments Turn signals based on incandescent bulbs Turn signals based on simple LED design Ground illumination based on incandescent bulbs Mirror integrated lamps for upper segments Turn signal lamps with unique design based on LEDs Light pipe turn signals Ground illumination LED lamps Warning lamps for driver assistance systems Other lamps based on LEDs and incandescent bulbs Brake lamps Side turn signal lamps License plate lamps Interior lamps

8 Driver assistant systems Video based blind spot detection systems
Detection Zone Warning Zone The first mirror that can see! In the market since 2005 (all Volvo models) Activation of warning light when vehicles enter blind spot in defined traffic situations Integration of the complete system in the exterior mirror (camera sensor and image processing) Advantage: Camera module and exterior mirror from same source Plug and Play architecture with self calibration! Technology received numerous awards

9 Multi-talent: SMR’s new generation camera technology
Driver assistant systems Next generation vision based sensor technology Long range applications Low speed maneuvering features Examples of features tested with new technology: Blind Spot Detection & Lane Change Assist Lane Recognition & Lane Departure Warning 180° / 360° Bird View Display Intelligent Back-up camera Corner View & Cross Traffic Alert (rear and front) Park Assist (park slot measurement) Traffic Sign Recognition Safe Exit Assist (warning of passing vehicles and cycles) Mirror replacement cameras (exterior and interior) Multi-talent: SMR’s new generation camera technology New technologies developed by SMR enable a wide range of solutions for driver assist features Modular hard- and software architecture  multiple functions operated by same basic technology System is capable to integrate 25 driver assistance and comfort features in 1 sensor system  Reduction of cost, space, weight and power consumption Simplification: Only 1 interface to the vehicle for all integrated systems / only one system partner

10 Research and advanced engineering
History of ‘First to Markets’ Long tradition of inventing outstanding solutions providing cost optimisation, increased comfort, enhanced safety and unique styling Various new solutions in development Turn signal in exterior mirror (MB S-Class) LIN-bus-system in exterior mirror (Jaguar X-Type) Camera-based blind spot detection system (Volvo S60) Light guide style turn signal (Audi Q7) PlasticGlassbySMR Next generation vision based sensor technology 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Side-looker-LED turn signal (Hyundai Grandeur) Power telescopic and power folding mirror (Ford F250) LogoLampbySMR (LandRover Evoque) Interior and exterior mirror replacing camera systems 11

11 Key figures Motherson established in 1975
Group Turnover over US$ 2.7 billion* (FY 04/ /2011) qualified professionals Group Turnover ($US billion) Sales split by product *Does not include turnover of Peguform / SMP (1.4 billion Euro in 2010) Does not include turnover of Peguform / SMP (all attributed to Polymer Processing)

12 Business verticals of SMG’s group ventures
Full system solutions IT & Design engineering (MIND) Tool manufacturing Manufacturing support Processing of polymers, elastomers and metal Wiring harness manufacturing Assembly of modules & systems Agency business Back-office solutions

13 Group business portfolio
Wiring Harness Manufacturing Rearview Mirrors & Cameras Polymer Processing & Tool Manufact. Modules Elastomer Processing IT & Design Engineering Metal Working Manufacturing Support Other Business Wiring Harness Exterior Mirrors Injection Molded Plastic Parts Instrument panels, bumpers, door panels Rubber Injection Molding Software Development Cutting Tools Air Compressors Travel Services High Tension Cords Interior Mirrors Plastic Blow Molded Parts Lighting & Air Intake Silicon Injection Molding Design Engineering Bimetal Band Saw Blades Paint Coating Equipment Management Services Battery Cables Mirrors with Integrated Lighting Post Molding Processes HVAC Systems for Cars and Commercial Vehicl. Bonded Rubber Parts CAE Services Precision Metal Machined Components Industrial Robots Agencies Wires Blind Spot Detection Systems Assemblies Bus Air-conditioning Rubber Extrusion Gear Cutting Tools Automotive Manufacturing Engineering Connectors & Terminals Telescopic Trailer Tow Mirrors Tool Design & Analysis Cabins for Off Highway Vehicles Rubber Compounding Thin Film Coating Metals Auxiliary Equipm. for Injection Molding Machines Wiring Harness Components Tool Manufacturing Refrigeration Systems (Transport & Stationery) Polymer Compounding Environment Management Systems

14 Together we are making it happen !


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