1. Price Skimming Often in Technology market Early adopters
Over time change to become more competitive

2. Price Skimming
Adv
Dis
High profit margins .
Apple quarterly results:
$18bn profit
(£11.8bn) - biggest ever by a public company
$142bn
(£93bn) net cash reserves
74.5m number of iPhones sold
39.9% profit per product
Flexibility to lower the price as part of an extension strategy in the future
Reduce the size of your market regarding as some may be unable to afford the higher price.
The quality of product must be reflected in the premium price

3. Price Penetration

4. Price Penetration
Adv
Dis

5. Competitive Pricing

6. Competitive Pricing
Adv
Dis

7. Loss Leader

8. Loss Leader
Adv
Dis

9. Cost Plus Pricing

10. Cost Plus Pricing
Adv
Dis