1. Buyer Persona Template B2C
Overview of Methodologies and Outputs
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2. Buyer Persona B2C Add image Occupation Age/Sex Education Location
Income
Watering Holes

3. Buyer Persona B2C Interests Challenges Personal Goals
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Personal Goals
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Personality Traits
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Objections
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4. Buyer Persona B2C Keywords Awareness Stage Content Offer
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Consideration Stage Content Offer
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Preferred Content Types
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Decision Stage Content Offer
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5. Buyer Persona B2C Openness Conscientiousness Extraversion
Mark where on the scale you think your ideal buyer is
Inventive/curious
Consistent/cautious
Conscientiousness
Mark where on the scale you think your ideal buyer is
Efficient/organised
Easy-going/careless
Extraversion
Mark where on the scale you think your ideal buyer is
Outgoing/energetic
Solitary/reserved
Agreeableness
Mark where on the scale you think your ideal buyer is
Friendly/compassionate
Analytical/detached
Emotional Stability
Mark where on the scale you think your ideal buyer is
Sensitive/nervous
Secure/confident