1. Simple Tips for Better Business Writing
Think about the writing you read everyday… , memos, white papers, business plans, reports, etc.
Please write ON THE BOARD:
One (1) thing you LIKE about reading business writing. What makes you say “wow, this is good writing!”
One (1) thing you DISLIKE about reading business writing. What makes you say “arg” or simply stop reading?

2. Simple Tips for Better Business Writing
The Golden Rule
Verbs & pronouns – all you really need to know about grammar.
Start strong, end strong
Read out loud!

4. “Essential style resembles good manners
“Essential style resembles good manners. It comes of endeavoring to understand others, of thinking for them rather than yourself – or thinking, that is, with the heart as well as the head.”
-- Sir Arthur Quiller-Couch
Empathy!

5. The Source of Bad Writing
The 'curse of knowledge' leads writers to assume their readers know everything they know
Steven Pinker, 9/25/14
“The curse of knowledge: a difficulty in imagining what it is like for someone else not to know something that you know.

6. What do I want my reader to KNOW? What do I want my reader to DO?
“Have something to say, and say it as clearly as you can. That is the only secret of style.”
-- Matthew Arnold.
WHY am I writing?
What do I want my reader to KNOW?
What do I want my reader to DO?
What do I want my reader to FEEL?

7. EVERYTHING you need to know about GRAMMAR:
1. What are the three parts to a sentence?
Subject, Verb, Predicate
2. What is the most important part of the sentence?
Depends on WHY you are writing…
But often the VERB.
3. What is a pronoun?
A noun that takes the place of another noun.
Beware of THIS!

8. Start Strong! End Strong!
Thesis: What is the one thing you want your reader to remember?
2. Give your readers a ROAD MAP so they know what to expect when.
End Strong!
3. Restate your MESSAGE – what do you want your reader to remember?

9. Read out LOUD!
Your writing sounds different in your own head.

10. 2. Say what you mean, mean what you say and back it up with specifics.
3. Start strong, end strong, and have a clear message.
4. Read your writing out loud.