1. The Windows Phone Application Platform
Windows 7 | Presenter Mode
Sunday, June 10, 2018
The Windows Phone Application Platform
Charlie Kindel
PGPMWPAPDE
Microsoft
Microsoft Confidential

2. New Start
Philosophy
Customer
Design
Experience
Platform

3. Different, For Good Reasons
Smart Design
Integrated Experiences
Photo by: Andrew Butitta, Founder, Talisman Digital Photography

5. Integrated Experiences
PEOPLE
OFFICE
PICTURES
MUSIC+VIDEO
MARKETPLACE
GAMES

6. Consistent set of hardware capabilities defined by Microsoft
Windows Phone Hardware
Common Hardware Elements
Consistent Platform
Quality Focus
800 or 480
Consistent set of hardware capabilities defined by Microsoft
One resolution at launch
Second resolution added later
Same touch input
Consistent processor / GPU
Same available RAM
Optional keyboard
480 or 320

7. Windows 7 | Presenter Mode
Sunday, June 10, 2018
Microsoft Confidential

8. people + standards + server code + client code  experiences
Services Powering Experiences
Other Devices
people + standards + server code + client code  experiences
Browser
Web Site
Web API

9. Cloud service – visitmix.com Multiple clients
PC/Web
Phone
MIX Schedule Builder

10. Windows Mobile 7 Bootcamp
6/10/2018
Platform Goals
Help end users personalize their phones
Help developers be profitable
Enable cloud powered experiences
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11. What Will Developers Say?

12. Elements of the Application Platform
Windows 7 | Presenter Mode
Sunday, June 10, 2018
Elements of the Application Platform
Runtime – On “Screen”
Tools & Support
CLOUD
SCREEN
Code you write on the client
Tools you use to design & develop
Cloud Services
Developer Portal Services
Code you write on the server
Tools you use to ship & sell
Microsoft Confidential

13. Elements of the Application Platform
Windows 7 | Presenter Mode
Sunday, June 10, 2018
Elements of the Application Platform
Runtime – On “Screen”
Tools
Sensors
Media
Data
Xbox LIVE
Notifications
.NET Framework managed code sandbox
Location
Phone
Phone Emulator
Samples
Documentation
Guides
Community
Packaging and Verification Tools
CLOUD
SCREEN
Cloud Services
Portal Services
Notifications
Location
Identity
Feeds
Maps
Social
App Deployment
Registration
Validation
Certification
Publishing
Marketplace
MO and CC Billing
Business Intelligence
Update Management
Microsoft Confidential

14. Elements of the Application Platform
Windows 7 | Presenter Mode
Sunday, June 10, 2018
Elements of the Application Platform
CLOUD
SCREEN
Cloud Services
Notifications
Location
Identity
Feeds
Maps
Social
App Deployment
Microsoft Confidential

15. Windows 7 | Presenter Mode
Sunday, June 10, 2018
Cloud Services
You build; You consume; Made easy with Cloud Computing services like Windows Azure
Yours
Made easy with APIs you know; Windows Communication Foundation SOAP. REST. LINQ.
Theirs
Notifications
Location
Xbox LIVE
App Deployment & Marketplace
Ours
Microsoft Confidential

16. Elements of the Application Platform
Windows 7 | Presenter Mode
Sunday, June 10, 2018
Elements of the Application Platform
Runtime – On “Screen”
Sensors
Media
Data
Xbox LIVE
Notifications
.NET Framework managed code sandbox
Location
Phone
CLOUD
SCREEN
Microsoft Confidential

17. Two Flavors of Applications
Windows Mobile 7 Bootcamp
6/10/2018
Two Flavors of Applications
High performance game framework
Rapid creation of multi-screen 2D and 3D games
Rich content pipeline
Mature, robust, widely adopted technology spanning Xbox 360, Windows, and Zune
Modern XAML/event-driven application UI framework
Rapid creation of visually stunning apps
Metro-themed UI controls
HTML/JavaScript
500,000 developers spanning Windows and web
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

18. Common Capabilities Input .NET Media Phone Access Data
Touch
Hardware buttons
Superset of Silverlight 3.0
Windows Communication Foundation
SOAP and REST services
Media
Phone Access
Digital media capture & playback
Media library access
Integrated access to phone UI
Sensors
Picker for contacts and photos
Data
Isolated Storage
LINQ (Objects and XML)
Integrated With Cloud Services
App Deployment & Updates
Notifications
Location
Xbox LIVE
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

19. Application Model .NET Common Language Runtime Process Model
Goal: Great User Experiences
Predictable
Safe
High performance
Innovative
.NET Common Language Runtime
Process Model
Service Based Application Deployment

20. Windows Mobile 7 Bootcamp
6/10/2018
What’s a XAP?
myapp.xap
Tools
Common format for all Windows Phone apps & games
Declarative, manifest-based installation
Integrated into security model of phone
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

21. Elements of the Application Platform
Windows 7 | Presenter Mode
Sunday, June 10, 2018
Elements of the Application Platform
Tools
Phone Emulator
Samples
Documentation
Guides
Community
Packaging and Verification Tools
CLOUD
SCREEN
Microsoft Confidential

22. Windows Phone Developer Tools
Windows 7 | Presenter Mode
Sunday, June 10, 2018
Windows Phone Developer Tools
Tools
Phone Emulator
Samples
Documentation
Guides
Community
Packaging and Verification Tools
One download
Free
CTP available today!
Microsoft Confidential

23. Windows Phone Developer Tools
Windows Mobile 7 Bootcamp
Windows Phone Developer Tools
6/10/2018
Phone Emulator
Samples
Documentation
Guides
Community
Packaging and Verification Tools
Tools
Windows Phone device
Packaging & Verification Tools
myapp.xap
Windows Phone
Emulator
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

24. Elements of the Application Platform
Windows 7 | Presenter Mode
Sunday, June 10, 2018
Elements of the Application Platform
CLOUD
SCREEN
Portal Services
Registration
Validation
Certification
Publishing
Marketplace
MO and CC Billing
Business Intelligence
Update Management
Microsoft Confidential

25. Windows Mobile 7 Bootcamp
6/10/2018
Deployment Process
Develop
& Debug
Submit & Validate
Certify
& Sign
Windows Phone Application Deployment Service
Marketplace
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

26. Application Marketplace
Windows 7 | Presenter Mode
Sunday, June 10, 2018
Application Marketplace
Enhanced Discovery
Easy to find great applications, games
Fun to browse the marketplace
Simple, Reliable Acquisition
Try before you buy
Buying and downloading content is a breeze
Payment flexibility (MO billing and credit card)
Easy application updates
Microsoft Confidential

27. Building Great Windows Phone Applications
Focus on designing the experience
Build delightful experiences
Build experiences that are easy to use
Michael Smuga – Studio Director

28. Call to Action Download the tools!
Read and understand the design guidelines
Give us feedback
Resources:
Team blog:
My blog:
@ckindel
@wp7dev

29. Where Next?
Windows Phone UI and Design Language | in 30 minutes, HERE!
Build beautiful, compelling user experiences that integrate tightly with the Windows Phone 7 Series experience!
Introduction to Silverlight
| 11
Silverlight for Windows Phone pt.1
| 1:30
Silverlight for Windows Phone pt.2
| 3
Silverlight Performance on Windows Phone
| 4:30

30. Where Next? Building Windows Phone Games
Development & Debugging Tools for Building XNA Framework Games for Windows Phone
| 4:30
Windows Phone Application Platform Architecture
| 9
Distributing and Monetizing Windows Phone Applications and Games
| 10:30
Building Windows Phone Games
| 12
Building a High Performance 3D Game for Windows Phone
| 1:30
Designing and Developing for the Rich Mobile Web
| 3

31. Windows 7 | Presenter Mode
Sunday, June 10, 2018
Microsoft Confidential