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Electrosurgical Instruments Industry Research: Product Launches & Showcase Were Key Growth Strategies Adopted by Leading Market Players

2. The report "Electrosurgery Market by Product (Generators, Instruments-Bipolar (Vessel Sealing, Forceps) & Monopolar (Pencils, Electrodes), Accessories, Argon & Smoke Management Systems), Type of Surgery (Orthopedic, Cosmetic, Gynecology) - Global Forecast to 2021", analyzes and studies the major market drivers, restraints, opportunities, and challenges in North America, Europe, Asia-Pacific, and the Rest of the World (RoW).
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100 market data tables
33 figures
165 pages And in-depth TOC on “Electrosurgery Market”
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This report studies the global electrosurgery market over the forecast period of 2016 to The market is expected to reach USD 5.17 Billion by 2021, at a CAGR of 3.9% during the forecast period..

3. Factors such as technological advancements in electrosurgical devices, growing number of medical, aesthetic, and plastic surgeries, rising demand for minimally invasive surgeries, increasing number of ambulatory surgery centers are driving the growth of this market. On the other hand, healthcare reforms in the U.S., frequent product recalls, and risks associated with electrosurgical procedures are some of the key factors limiting the growth of the market.
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The major players in the global electrosurgery market include Covidien plc (Ireland) (subsidiary of Medtronic (Ireland)), Ethicon, Inc. (U.S.) (subsidiary of Johnson & Johnson (U.S.)), Olympus Corporation (Japan), CONMED Corporation (U.S.), Erbe Elektromedizin GmbH (Germany), Bovie Medical Corporation (U.S.), B. Braun Melsungen AG (Germany), and BOWA-electronic GmbH & Co. KG (Germany).

4. Analysis of the market developments between 2013 and 2016 reveals that product launches, regulatory approvals, and expansions were the most widely adopted growth strategies by players in the global electrosurgery market. Players adopted these strategies to strengthen their product portfolios and maintain a competitive position in the market.
Ethicon, Inc. (U.S.), Olympus Corporation (Japan), Erbe Elektromedizin GmbH (Germany), Bovie Medical Corporation (U.S.), and BOWA-electronic GmbH & Co. KG (Germany) are some of the key players that primarily adopted these strategies. Acquisitions, agreements, and partnerships are some other strategies adopted by market players.
Covidien plc (Medtronic) (Ireland) held the leading position in the global electrosurgery market in The company’s electrosurgery product portfolio is segmented in four broad categories–electrosurgical hardware, electrosurgical instruments, smoke evacuation systems, and vessel sealing.

5. The company focuses on product innovation as its key growth strategy to sustain its leadership position in the electrosurgery market. For instance, in 2015, the company invested USD 2.22 billion on R&D activities, as compared to USD 1.64 billion in 2014; an increase of 35.6% as compared to that of the previous year.
Ethicon, Inc. (subsidiary of Johnson & Johnson (U.S.)) held the second position in the electrosurgery market in The company offers products in advanced energy, ligation, hernia repair & fixation, surgical stapling, uterine & pelvic surgery, wound closure, and biosurgery. The company primarily focuses on expanding its electrosurgery product portfolio through the development and launch of technologically advanced products in order to strengthen its footprint in the market. For instance, in October 2016, the company launched HARMONIC HD 1000i Shears, its new high-precision ultrasonic shears.

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