1. High Street Renovation
By: Triana, Alexis, Alli, and Garrett

2. BUCKEYE TAILGATE BAR

3. BUDGET 1 million dollar budget 20 Wooden Picnic Tables- $12000
12-Tap Beer System- $12000
10 64” TVs- $9000
Projector System- $150
Deck- $7000
Kitchen/ Kitchen Equipment: $120000

4. MISSION / BENEFITS
“To provide an upbeat and spirited environment for families and friends to gather and root for our favorite team- The Buckeyes”
Ohio State decor
Food that would be served at a tailgate
Low cost

5. STORE FRONT / INSIDE LAYOUT

6. MARKETING STRATEGY Loud music outside on game days
Put flyers at the ticket booth
Have a former football player come to the opening

7. SHOWCASE ITEM
Bring in your My Cup and get $5 refills of beer!

8. PIXELS

9. BUDGET 2 million dollar budget
Accessories ($45,000) TV’s / Projectors ($700,000)
Consoles ($500,000) Controllers ($60,000)
Games ($70,000) Board / Card Games ($10,000)
Seating ($300,000) Tables ($40,000)
Air Hockey ($3,600) Ping Pong ($900)
Foosball ($600) Pool Tables ($3,000)

10. MISSION / BENEFITS
“To enable the development of a community who shares a love for gaming by establishing a gathering place”
No place for friends to gather and play videogames together
Attracts a different group of people
Brings people together through video games

11. STORE FRONT / INSIDE LAYOUT

12. MARKETING STRATEGY
Hosting tournaments and events to peak people’s interest and bring in more customers
Promotion at the beginning to let people know what we are all about

13. SHOWCASE ITEM Entry wristband
Paying to enter and can stay as long as you want

14. HIGH STREET GYM

15. BUDGET 2 million dollar budget
20 Treadmills ($32,000) 20 Ellipticals ($32,000)
3 Dumbbell Racks ($5,000) 30 Workout Mats ($800)
15 Weight Benches w/ Weights ($20,000) Gym Machines ($200,000)
3 Squat Racks w/ Weights ($8,000) 60 Lockers ($5,000)
2 Vending Machines ($5,000) 3 Water Fountains ($3,000)
Vending Machine Snacks ($500) Extra Equipment ($250,000)

16. MISSION / BENEFITS
“To create a convenient, comfortable environment for college students who do not live in dorms to easily access.”
No gym near high street
Place for people who live in sororities, fraternities, or places off campus to work out
Low cost is attractive to college students

17. STORE FRONT / INSIDE LAYOUT

18. MARKETING STRATEGY
Advertisements in apartment complexes around high street
Network with sororities and fraternities

19. SHOWCASE ITEM Gym membership $10 a month
Low enough that college students can afford it
Keep membership fees low by keeping the gym small