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Area Retail Manager Manager Purpose

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Presentation on theme: "Area Retail Manager Manager Purpose"— Presentation transcript:

1 Area Retail Manager Manager Purpose
In charge of the general management and the commercial activities of the Dufry shops, and accountable for the retail standards within the area to maximize profitable sales and manage local relationships. Category Manager Key Accountabilities Operations Participate in determining the correct sales strategy for the Business Unit Define all commercial criteria to be applied in the shops (Lay out, Pricing, Promotions, Category selection…) in coordination with Marketing and Category Management Ensure that decisions and recommendations from BU are applied in shops Regularly visit point of sales Ensure that shops are run in accordance with legal rules and technical specifications as safety regulations Ensure that all staff and material are present in accordance with the activities requirements Follow sales evolutions and analyze figures to prepare weekly and monthly activity reports Ensure a correct level of reporting from shops Guarantee the correct implementation of processes in general and especially of promotions Regularly control stocks situation and issue monthly shop count inventories Guarantee a fluid logistics organization and delivery of shops Implement all necessary actions to ensure that objectives are met within set budget Ensure the coordination with the airport authorities and other authorities People Ensure that there is a positive and good work ethos in all shops. Identify and implement necessary trainings within the shops Review staff performance and track FTE by department Finance Analyze monthly KPI’s, income statement and balance sheet, and control exchange rates Participate in the determination of the investment and development plan Customer Promote Dufry as a brand inside shops and ensure that a high standard of customer service is implemented Scope Retail Operations Location TBC Specific Requirements Fluent English, additional languages as applicable for Area Position in Organization Key Relationships DCOO BU Commercial Manager BU Marketing Manager BU Category Manager BU Logistics Manager Operation Shop Manager Operation Warehouse Manager Country Finance, HR, IT Global Retail Operations Airport and other authorities Measures Customers People Operations Finance Targets as per Corporate Performance Appraisal and MBO Policies. Deputy of COO Area Retail Manager Country Finance / IT / HR Warehouse Manager Shop Manager Potential Progression to DCOO Experience Required Essential: Retail and/or customer service experience with at least 6 years at management level Desirable: Knowledge of the retail or consumer goods industry Additional or Local Requirements to Standard Role As requested by the DCOO Employee Conduct It is the responsibility of every employee to contribute to a positive work environment through cooperative and professional interactions with co-workers, customers and vendors. Jan 2011 Std DUFRY Organization and Human Resources Department


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