1. Radio Formats / Operations
RTV 215

2. How to program locally Local, live DJ Live Assist
Some local, some syndicated
Automation / voice tracking
24/7 network (ABC Radio / Citadel)
PD, MD, GM, GSM, NSM, LSM

3. Format Clocks Frequency: identify station regularly.
It’s key to keep your brand top of mind. Also in PPM markets, because you want to be your target audience’s base station for heavy listeners
Balance: ensure sound variety
Your station imaging clock should not look like: jingle, song, jingle, song… but rather balance between sung and spoken vocals, between male and female voices, and between station voiceovers and listener testimonials

4. Format Clocks Structure: make formats recognizable
Station imaging is a great way to give your audience a sense of where they are. Not only in terms of station identification, but also on a program level. When consistently used, production elements can help you teach your audience how to use your radio station and what to expect when
Sweeper, stager, jingles (liners)
Promo spots: spoken by your male station voice, and including listener testimonials
Power intros: partly sung, partly spoken by both your station voices, and including artist drops

5. Format Clocks Flow: keep moving consistently
The goal of imaging inside a music sweep is to identify the station while staying in the flow.
Different by daypart
Different by music vs. talk

8. Radio Music Formats
music radio format basics--legal ID, elements (liner / sweeper / stager / jingle), music sweep, front selling and backselling, segué
rotation (horizontal and vertical)
DJ breaks, stop sets, order of spots in stop set, number of spots per set
inventory by hour ('units'),

9. Personality Radio Kidd Kraddick early days Doug Banks Delilah
Chris Sifuentes voice tracking

10. Selling radio radio script formats and approaches
TA: radio formats, radio dayparts, radio 'prime time' (7a-7p vs. daypart ranks)
Stop sets / spots sets (TV: pods)
spec spots, Arbitron ratings and markets, :30s vs. :60s
selling packages vs. flights, ROS/BTA/specified rates
calculating gross revenue per hour, daypart, day and week, sellout rate, selling CPM/CPP vs. 'good will', make goods

11. Sales / Programming Terms
ADI (Arbitron) DMA (Nielsen)
Metro
TSL
CUME
AQH
‘the book’
‘sweeps’ (TV), ratings periods

12. DST (Differential Survey Treatment) B- Black ethnic controls H - Hispanic ethnic controls BH- Black and Hispanic ethnic controls

15. Local vs. national Local direct Local agencies Rep Firm (Katz)
Local station sales vs. syndicated shows (how does a national product get onto your local station?)

16. Air shifts… Target audience Live / personality radio Show prep
CONTENT TYPES
Bits, phoners, contests, call-ins
sources