1. Fast Track Insights Weekly Summary September 24th - September 30th
Cyclone Bicycle Supply
Prepared on October 5th 2017
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2. A Data-Driven Approach
ACTIVITY
AMAZON ORDERS
AMAZON SALES
FAST TRACK
AMS
CHARGEBACKS
CATEGORY PERFORMANCE
BRAND PERFORMANCE
INDIVIDUAL PRODUCT PERFORMANCE
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3. Activity Summary
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4. Catalog Maintenance Updates
Activity #
POs not accepted
Partial Case Purchase Orders
Missing Images
Unowned ASINs
Replen Codes Mismatched
ASINs Missing from Cost Spreadsheet
Vendor Code Missing from Cost Spreadsheet
UPCs Missing from Cost Spreadsheet
Model #s Missing from Cost Spreadsheet
Name Mismatches
UPC Mismatches
Brand Name Mismatches
Brand Code Mismatches
Mfg Model/Catalog # Mismatches
GL Mismatches
Category Mismatches
Subcategory Mismatches
ITK Mismatches
Mismatched Parent ASINs
Merging Submissions
Manufacturer Mismatches
Missing Product Detail
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5. Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate
Fulfillment Rate
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6. Amazon Sales Shipped COGS Shipped SKUs Average Sales Price
Inventory Weeks of Cover
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7. Fast Track Fast Track Replenishable Out of Stock
Non-Replenishable Out of Stock
Lost Buy Box
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8. AMS Sales Spend Average Cost of Sale Conversion Rate
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9. Chargebacks PO On-Time Accuracy Oversized Carton Prep - Bagging
Overweight Carton
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10. Category Activity Category
Shipped COGS September 24th - September 30th
Change over last week
9000 Cycling Bike Locks
$47,446.56
$4,667.29
9000 Cycling Drivetrain and Accessories
$32,121.75
$7,212.93
9000 Cycling Tires
$30,057.19
$10,461.06
9000 Cycling Accessories
$21,288.24
$4,542.59
9000 Cycling Handlebars- Stems- and Seatposts
$18,529.87
$6,848.95
9000 Cycling Brake Parts and Accessories
$11,469.05
$4,880.34
9000 Cycling Wire Bead Tires
$9,172.06
$4,471.52
9900 Uncategorized Uncategorized
$6,323.29
$2,648.26
UNKNOWN - UNKNOWN
$4,018.98
$-3,140.94
9000 Cycling Tubes
$3,616.25
$923.61
9000 Cycling Bike Cleaners and Lubes
$2,355.41
$678.39
9000 Cycling Wheels
$2,106.84
$388.01
9000 Cycling Uncategorized
$1,908.23
$514.73
9000 Cycling Tools
$1,757.24
$279.40
6500 Outdoor Sports Apparel Cycling Tops
$1,247.73
$755.75
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11. Brand Activity Brand Shipped COGS September 24th - September 30th
Change over last week
Kryptonite (KRYA0)
$51,590.80
$5,657.10
SRAM (SRAM0)
$39,252.04
$6,695.15
Maxxis (MAXAP)
$17,734.47
$7,062.80
UNKNO
$16,232.46
$4,857.23
SCHWALBE (SCHAW)
$16,082.48
$7,308.15
Race Face (RACA7)
$7,558.11
$869.10
Cane Creek (CANDE)
$5,833.71
$2,021.02
Kool Stop (KOOAF)
$4,709.93
$1,516.15
Truvativ (TRUCD)
$3,315.20
$1,950.64
Sta Tru (STAJU)
$2,659.72
$844.53
Avid (AVID0)
$2,141.46
$709.39
ProGold (PROJV)
$1,768.63
$411.96
Pinhead (PINA0)
$1,539.56
$1,444.60
Wheels Manufacturing (WHEAI)
$1,457.19
$483.26
RockShox (ROCCM)
$1,299.16
$1,057.95
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12. Top Products Parent Products Individual Products Product Shipped COGS
Change over last week
Kryptonite Kryptolok Standard Bicycle U-Lock w/4-foot Flex Cable (B074KP7PS7)
$20,784.92
$-2,003.54
Kryptonite New York Fahgettaboudit Mini Bicycle U-Lock (B074KLVF6G)
$8,359.95
$-1,670.78
SRAM Supercork Bicycle Bar Tape (B00142MD62)
$7,712.96
$5,624.87
DZ Nuts Pro Chamois Cream (B008F9J16M)
$6,314.08
$5,802.64
Kryptonite Evolution Mini-7 Bicycle U-Lock w/ 4-rsquo- KryptoFlex Double Loop C... (B074K6KSY5)
$5,628.15
$2,933.46
Maxxis High Roller II Dual Compound EXO Folding Tire (B00GOTWQW6)
$5,425.35
$4,243.14
Kryptonite New York Standard Bicycle U-Lock (B074KPLNQX)
$4,334.46
$3,820.28
Kryptonite 785 Keeper Integrated Chain Bicycle Lock, 32-Inch (B00PUCSV7C)
$2,966.64
$654.33
SRAM Omnium Track Bicycle Crankset w/GXP Cups (B00GSLQ9SM)
$2,893.30
$2,175.31
Schwalbe Marathon HS 420 Wire Bead Tire (B004YIC0YI)
$2,874.18
$1,067.75
Individual Products
Product
COGS
Change
Out of Stock
Kryptonite KryptoLok Series 2 Bicycle U Lock with 4ft Flex Cable (B005YPK8G2 / LK41051)
$20,784.92
$-1,973.86
3.65 %
Kryptonite mm New York Fahgettaboudit U-Lock,Black Mini (B000OZ9VLU / )
$8,359.95
$-1,670.78
0.55 %
SRAM Supercork Bicycle Bar Tape (Black) (B00142FFCG / )
$7,678.40
$5,627.82
0.14 %
DZNuts Pro Chamois Cream, 4 ounce,120ml (B001C6DIF0 / )
$6,314.08
$5,802.64
8.46 %
Kryptonite New-U Evolution Mini-7 Bicycle U-Lock w/ 4-rsquo- KryptoFlex Double ... (B06XZT8KZ1 / )
$5,628.15
$2,933.46
0.08 %
Kryptonite New York Standard Bicycle U-Lock with Transit FlexFrame Bracket ... (B005YPK9SY / )
$4,334.46
$3,820.28
1.63 %
Maxxis High Roller II Dual Compound EXO Folding Tire, 29-Inch x 2.3-Inch (B00DPVCQUS / TB )
$2,700.72
$2,213.09
3.00 %
Maxxis High Roller II Dual Compound EXO Folding Tire, 27.5-Inch x 2.3-Inch (B00DQVMGHA / TB )
$2,325.33
$2,030.05
78.86 %
Kryptonite Keeper Integrated Chain Bicycle Lock, Black, 32-Inch (B005YPK7V8 / )
$2,221.74
$441.20
0.19 %
Cane Creek 3G Thudbuster Long Travel Seatpost, 27.2, Black (B000T3BYH6 / ST3272K)
$2,122.92
$698.89
2.89 %
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13. Increasing Products Increasing Parent Products
Shipped COGS
Change over last week
DZ Nuts Pro Chamois Cream (B008F9J16M)
$6,314.08
$5,802.64
SRAM Supercork Bicycle Bar Tape (B00142MD62)
$7,712.96
$5,624.87
Maxxis High Roller II Dual Compound EXO Folding Tire (B00GOTWQW6)
$5,425.35
$4,243.14
Kryptonite New York Standard Bicycle U-Lock (B074KPLNQX)
$4,334.46
$3,820.28
Kryptonite Evolution Mini-7 Bicycle U-Lock w/ 4-rsquo- KryptoFlex Double Loop C... (B074K6KSY5)
$5,628.15
$2,933.46
SRAM Omnium Track Bicycle Crankset w/GXP Cups (B00GSLQ9SM)
$2,893.30
$2,175.31
SCHWALBE Marathon Plus HS 440 Wire Tire (B00PUHTXSS)
$2,812.17
$1,499.83
Maxxis High Roller II 3C EXO Folding Tire (B00GOTV7SK)
$2,111.03
$1,301.35
Cane Creek 3G Thudbuster Long Travel Seatpost, 27.2 (B003NE5IRK)
$2,831.75
$1,169.84
Schwalbe Marathon HS 420 Wire Bead Tire (B004YIC0YI)
$2,874.18
$1,067.75
Increasing Individual Products
Product
COGS
Change
Out of Stock
DZNuts Pro Chamois Cream, 4 ounce,120ml (B001C6DIF0 / )
$6,314.08
$5,802.64
8.46 %
SRAM Supercork Bicycle Bar Tape (Black) (B00142FFCG / )
$7,678.40
$5,627.82
0.14 %
Kryptonite New York Standard Bicycle U-Lock with Transit FlexFrame Bracket ... (B005YPK9SY / )
$4,334.46
$3,820.28
1.63 %
Kryptonite New-U Evolution Mini-7 Bicycle U-Lock w/ 4-rsquo- KryptoFlex Double ... (B06XZT8KZ1 / )
$5,628.15
$2,933.46
0.08 %
Maxxis High Roller II Dual Compound EXO Folding Tire, 29-Inch x 2.3-Inch (B00DPVCQUS / TB )
$2,700.72
$2,213.09
3.00 %
Maxxis High Roller II Dual Compound EXO Folding Tire, 27.5-Inch x 2.3-Inch (B00DQVMGHA / TB )
$2,325.33
$2,030.05
78.86 %
SRAM GXP 165mm 48T Black Omnium Track Crankset w/BB (B FG / )
$1,744.63
$1,313.87
0.91 %
SRAM Rival BB30 22 Yaw Crankset, 175mm/52-36T (B00LAD0ZWY / )
$1,048.80
50.00 %
Maxxis High Roller II 3C EXO Folding Tire, 27.5-Inch x 2.4-Inch (B00DD6UBO8 / TB )
$1,259.47
$972.66
0.00 %
SRAM XX1 GXP 1X11-Speed Q-Factor with 32T Direct Mount Ring without... (B00RQW1HFM / )
$1,154.16
$865.62
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14. Decreasing Products Decreasing Parent Products
Shipped COGS
Change over last week
SRAM XX1 X-DOME Cassette (B00A3FYU8A)
$0.58
$-3,435.27
Kryptonite Kryptolok Standard Bicycle U-Lock w/4-foot Flex Cable (B074KP7PS7)
$20,784.92
$-2,003.54
SRAM XG Speed Cassette (B01IDGK7DM)
$0.00
$-1,760.57
Kryptonite New York Fahgettaboudit Mini Bicycle U-Lock (B074KLVF6G)
$8,359.95
$-1,670.78
Maxxis Ardent TR EXO Tire (B00OAWWPCA)
$1,934.86 $
SRAM FORCE 22 DoubleTap Mechanical Road Bicycle Shifter Set (B00O19D6A2) $
Race Face Atlas Bike Pedal (B00GTKH4VS)
$105.10 $
Sram Red Crankset (B00823OGBQ) $
Kryptonite Messenger Mini- Plus Wheel Extender Bicycle U-Lock (B074KNTFZK)
$146.19 $
SRAM S Speed Road Bicycle BB30 Crankset (B00NU9GTFS) $
Decreasing Individual Products
Product
COGS
Change
Out of Stock
SRAM XG-1199 XX1 Cassette (B009F92AVO / )
$0.58
$-3,435.27
0.00 %
Kryptonite KryptoLok Series 2 Bicycle U Lock with 4ft Flex Cable (B005YPK8G2 / LK41051)
$20,784.92
$-1,973.86
3.65 %
SRAM Eagle XG speed MTB Cassette 10-50T Black (B01DUSCXQW / )
$0.00
$-1,760.57
Kryptonite mm New York Fahgettaboudit U-Lock,Black Mini (B000OZ9VLU / )
$8,359.95
$-1,670.78
0.55 %
Maxxis Ardent Single Compound EXO Tubeless Ready Folding Tire, 29-Inch x (B00EEEBO2G / TB )
$112.53
$-1,012.77
26.98 %
SRAM Force22 Rear 11-Speed Doubletap Brake/Shift Lever (B00CS7EFS6 / ) $
0.13 %
Sram Red Crankset (B0079V31E0 / ) $
Maxxis Ardent Race 3C/EXO/TR Tire Max Ardent Race 29x2.35 Bk Fold/120 3c/ex... (B01EKODHW4 / TLREP3C) $
71.15 %
SRAM X.7 BB30 Crankset (175mm, 39/26T) (B00JXKBYX0 / )
$0.29 $
Kryptonite Messenger Mini Plus U-Lock, 3.75 x 6.5-Inch (B00NGDSHKI / )
$146.19 $
0.48 %
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15. Appendix
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16. Services Review Using a Data-Driven Strategy
Catalog Data Quality
Compare Amazon data sources and purchase orders to identify and set up missing catalog items
Continuously compare replenishment codes to all available data sources to maintain fidelity
Create new listings for missing items and set up new products in advance of line changes
Scrape Amazon content to detect and correct changes in variations or suppressed products
Detect and consolidate duplicate listings
Forecasting
Provide digestible format of Amazon forecasts and supplementary planning recommendations
Analyze historical recommendations for accuracy and improve forward forecast
Operations
Monitor fulfillment to proactively spot data issues
Update catalog data to ease fulfillment problems
Educate your team on fulfillment practices to improve fulfillment rates
International Expansion: Sell on Amazon Globally
Promotions/Marketing
Update Amazon content to improve search relevance and conversion to sale
Execute comprehensive marketing strategy across Amazon promotional tools
“Own” critical keywords in search results
Add premium content to qualified listings
Monitor and update targeting, balance of promotions to maximize ROI
Profitability
Negotiate with Amazon on COOP terms
Improve Amazon pricing strategy over time
Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction
Monitoring
Continuously compare Amazon data to consolidated vendor “Reference Data”
Correct data issues on a weekly basis
Analyze key metrics to provide high-level feedback
Flexibility: What does your company need?
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17. Contacts Brendan Trickey Sage King Owner brendantrickey@ftinsights.net
Vendor Support
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