1. Postmodernism.
Aim: to gain a basic conceptual understanding of postmodernism.
To apply theories of postmodernism to Advanced production Coursework.

2. What is modernism?
Modernism was a new way of thinking and perceiving the world at the turn of the Twentieth century.
Modernism in the arts incorporated fine art and sculpture, design, literature and theatre.
Modernist work was influenced by the modern world and the dawning of a new century.

3. Modernist art
Cubism and Surrealism

4. Modernist Architecture ?

5. Modernist Literature ?
James Joyce’s ‘Ulysses’

6. Twentieth Century Modernist Arts
Film Photography Jazz

7. Postmodernism for beginners… …….a question of old versus new?

8. Examples 1- Music

10. Example 2- Film

11. Examples 3- Advertising

12. Madonna – ‘the queen of reinvention’
Case study: ‘Material Girl’

13. So what is postmodernism?
Cultural theorist Jean Baudrillard and Ihab Hassan combined to come up with following 8 non-laws of postmodernism!

14. Surface
Emphasis of style over content or substance.

15. Rejection
A move against traditional large narratives that dictated our lives e.g.: religion and politics.

16. Appropriation
Recycling past styles and cultures in the form of ‘pastiche’ also known as ‘bricologe’.

17. Playfulness
Onus on useless decoration applied in an exaggerated manner.

18. Complexity
The blurring of boundaries between high and low art.

19. Intertextuality
When one text/design cross references another.

20. Diversity
Varied cultural experiences.

21. Audience
Central to the interpretation of meaning. Each individual brings their own subjective meaning.

22. So how much do we know?
Case Study: analyse the opening sequence to Baz Lurhamnn’s version of ‘Romeo and Juliet’
Look gain at Baudrillard and Hassan’s theories of postmodernism and see how many you can apply to the clip.

23. Lets go back to our media texts….
To review: in your groups look again at the media texts you were given at the start of the lesson. Apply the 8 postmodern concepts – annotate on paper/whiteboard.

24. surface, intertextuality, diversity, Rejection of big ideas
Think about your work in terms of postmodernism.
How many of the postmodern concepts can you apply to your work.
surface,
intertextuality,
diversity,
Rejection of big ideas
appropriation
Make some notes.

25. Media Language Practice
Question:
‘How is meaning constructed through the use of media language in one of your coursework production?’
Consider:
The technical aspects.
Semiotics and postmodern analysis.
Genre and narrative conventions.