1. English for special purposes
Konyukhova T.V.
associate professor
social communications department

2. topics Essence of PR and PR practice Public relations research
Researching PR careers using technology
PR for non-profit organizations
Crisis communications
External influence on PR
PR marketing
Corporate social responsibility
Specific of PR documents
PR regulation, etc.
topics

3. The Importance of Public Relations
Public relations professional
Write press releases, backgrounders, press kits, etc.
Build relationships with target groups (inside and outside)
Developing and running programs designed to keep the lines of communication between organization and various audiences
Establish and maintain relationships with media, etc.
The Importance of Public Relations

4. Functions of PR practitioners
Research: public opinions, trends, issues, etc.
Media relations: communicating with public via mass media
Strategic planning
Management of people, events, etc.
Writing & editing for business, copywriting, websites, etc.
Speaking & interviews: representing organizations to different publics
Coaching: training for management
Functions of PR practitioners

5. By managing, controlling, or influencing people's perceptions, public relations professionals initiate a sequence of behaviors that will lead to the achievement of an organization's objectives

6. How Does Public Relations Work?
PR professionals follow a set of principles
identification of the problem or challenge
setting the public relations' goal
craft a plan/strategy of persuasive messages
implement key communication tactics
monitoring progress and make tuning as necessary
How Does Public Relations Work?

7. Public relations helps an organization and its publics 
adapt mutually to each other. Public Relations broadly applies to organizations as a collective group, not just a business; and publics encompass the variety of different stakeholders
PRSA 
(Public Relations Society of America)
PR definitions

8. Public Relations is about reputation - the result of what you do, what you say and what others say about you
Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics
PR definitions

9. PR is the profession or practice of creating and maintaining goodwill of an organization's various publics (customers, employees, investors, suppliers, etc.), usually through publicity and other nonpaid forms of communication. These efforts may also include support of arts, charitable causes, education, sporting events, and other civic engagements
PR definitions