1. Advancing the Mission of MU Extension and 4-H
Rachel Augustine
Director, Missouri 4-H Foundation

2. Introductions Who am I? Why am I here? Missouri 4-H Foundation
Founded in 1949
501(c)(3)
Board of Trustees
Our Mission: The Missouri 4-H Foundation maximizes 4-H youth development through resources acquisition and management.

3. Partnership with MU Extension
MOU
University’s role
To provide oversight, resources and support
Foundation’s role
To support MU Extension 4-H
Fiscal management
Independent audits
Governmental compliance
501(c)(3) status

4. New Structure Cat Comley Adams Janice Perkins Board of Trustees
Sr. Director of Advancement
MU Extension
Janice Perkins
Advancement Associate
MU Extension
Board of Trustees
Missouri 4-H Foundation
Rachel Augustine
Director of Advancement
Missouri 4-H Foundation
Chris Willow
Advancement Coordinator
Missouri 4-H Foundation
Deana Brown-Hood
Accountant
Missouri 4-H Foundation

5. Our Goals Missouri 4-H Foundation Strategic Plan Provide support
Numeric goals
Organizational goals
Provide support
Gifts processing
Prospect research
Solicitations
Fundraising strategies
Direct mail, telethons, sponsored research, major gifts, planned gifts, special events

6. Revenue Generation Overview
Grants and contracts
Strategic partnerships
Fees for service
Private philanthropic support
Endowments
14 counties in NE region already have endowments

7. Case Study: Henry County
$350,000 endowment for 4-H youth program assistant
Engaged volunteers
Multiple strategies
Direct mail
Phone calls
One-on-one visits
Gentle reminders in all communications
Accessible to donors

8. Brainstorming Activity
Who do know that may already have an interest in supporting Extension or 4-H? Engaged constituents are the most likely to be receptive to fundraising solicitations.

9. Before you Ask Know your goal Who to ask How much? Listen
“Why me?” “Why this?” “Why now?”
Who to ask
Already engaged with Extension or 4-H
Capacity to give
How much?
A meaningful amount to the donor
Listen
Plan on a yes, but know some will say no

10. Anatomy of an Ask Start with small talk – not too much or too little
Transition to your purpose
Ask questions and make the connection
Help them understand the impact
Ask for something specific and in writing:
Invite them to support the project with $X
Wait. Let them think. Say nothing.

11. What if they say no? Accept it and move on Thank them
Ask if you may return another time
Remind yourself of what you did accomplish. You are one step closer to a yes.

12. Why people say no No relationship
Your cause does not fit their priorities
Impact is unclear
The ask wasn’t effective
Felt pressured or uninspired
Person asking hadn’t given
No follow up
Don’t have capacity to give

13. They won’t give if they’re not asked
The number one reason people don’t give is they were never asked. They’ll appreciate the opportunity. Chances are they will continue to think about your organization and may give later.

14. Questions? Missouri 4-H: MU Extension: Rachel Augustine
Missouri 4-H Foundation Director
Cat Comley Adams
Senior Director of Advancement
Missouri 4-H:
MU Extension:
Chris Willow
Advancement Coordinator
Janice Perkins
Advancement Associate