1. Demystifying Cloud City
(Rackspace Cloud Systems)
Created by: Thomas Weeks
Modified Date:
Classification: Public 1

2. About Tweeks
1999
Racker #4 2

3. About Tweeks
Community
S.T.E.M.
1999
Racker #4 3

4. About Tweeks
Community
S.T.E.M.
1999
Racker #4 5

5. About Tweeks
1999
Racker #4 6

6. About Tweeks
1999
Racker #4 7

7. Free Technology Workshops
About Tweeks
Free Technology Workshops
Letscodeblacksburg.org
1999
Racker #4 8

8. 100 60% 9 Worldwide Data Centers We serve About Rackspace
Annualized Revenue
Over $1.7B
Global Footprint. Customers in Countries . . . . .
We serve .
FORTUNE®
60%
100
OF THE
100k+ Servers 500k+ Cloud VMs ≅80 PB Stored
5,700+ Rackers
9 Worldwide Data Centers
Portfolio of Hosted Solutions Dedicated - Cloud - Hybrid 9
RACKSPACE® HOSTING |
The purpose of this slide is to illustrate both the scale and scope of Rackspace in terms of the customers we serve and services we provide.
Rackspace Hosting
From both a Racker perspective and customer base perspective, we have seen dramatic growth.
Our clients include more than 60% of the Fortune® Today we have more than 190,000 customers in 120 countries.
From a scope perspective, we have 8 DC’s serving our WW customer base and a broad portfolio of Cloud offerings….which is very important as it allows customers to mix and match our infrastructure to best suite the needs of their application. It drives flexibility.
One of the achievements that we are most proud of is that Rackspace Hosting has been recognized by Fortune as one of the 100 best places to work not only in the United States, but in EMEA as well. People really like working here. What that means to customers is that we have a growing, stable workforce that is carefully selected not only for technical skills but also for how much each employee enjoys delivering exceptional service, and how well they match our culture and core values.
OUR CULTURE AND THE EXCEPTIONAL SERVICE THAT WE BRAND AS FANATICAL SUPPORT MAKE THE DIFFERENCE BETWEEN GROWING AT, SAY, 5% A YEAR AND GROWING AT THE MUCH FASTER RATE THAT OUR COMPANY HAS EXPERIENCED IN THE LAST FEW YEARS
Open Cloud - You’ll also note from looking at our logo in the upper left of the page….that we are branding our company as the “Open Cloud” company. As a founding member of the OpenStack community, we are committed to leveraging open technologies such as OpenStack to minimize technology lock-in and maximize flexibility. It means that we want to give our customers the choice to run their applications on infrastructure best suited to their particular application/workload.
finally, Rackspace is the leader in Gartner’s Magic Quadrant for Managed Hosting….which really is a testament to our broad portfolio and the service we provide branded as Fanatical Support

9. Rackspace in Blacksburg
The purpose of this slide is to illustrate both the scale and scope of Rackspace in terms of the customers we serve and services we provide.
Rackspace Hosting
From both a Racker perspective and customer base perspective, we have seen dramatic growth.
Our clients include more than 60% of the Fortune® Today we have more than 190,000 customers in 120 countries.
From a scope perspective, we have 8 DC’s serving our WW customer base and a broad portfolio of Cloud offerings….which is very important as it allows customers to mix and match our infrastructure to best suite the needs of their application. It drives flexibility.
One of the achievements that we are most proud of is that Rackspace Hosting has been recognized by Fortune as one of the 100 best places to work not only in the United States, but in EMEA as well. People really like working here. What that means to customers is that we have a growing, stable workforce that is carefully selected not only for technical skills but also for how much each employee enjoys delivering exceptional service, and how well they match our culture and core values.
OUR CULTURE AND THE EXCEPTIONAL SERVICE THAT WE BRAND AS FANATICAL SUPPORT MAKE THE DIFFERENCE BETWEEN GROWING AT, SAY, 5% A YEAR AND GROWING AT THE MUCH FASTER RATE THAT OUR COMPANY HAS EXPERIENCED IN THE LAST FEW YEARS
Open Cloud - You’ll also note from looking at our logo in the upper left of the page….that we are branding our company as the “Open Cloud” company. As a founding member of the OpenStack community, we are committed to leveraging open technologies such as OpenStack to minimize technology lock-in and maximize flexibility. It means that we want to give our customers the choice to run their applications on infrastructure best suited to their particular application/workload.
finally, Rackspace is the leader in Gartner’s Magic Quadrant for Managed Hosting….which really is a testament to our broad portfolio and the service we provide branded as Fanatical Support

10. What We Sell 11

11. Service!
What We Sell 12

12. Service!
What We Sell
Managed 13

13. Service! What We Sell Managed
Access to your own expert engineers 24x7x365 via phone, ticket, or chat.
Managed
Custom monitoring, alerting, and intervention of system and app levels.
Custom service levels, for infrastructure guidance, system management, or deep DevOps automation. 14

14. To be recognized as one of the world’s great service companies.
1515
If you’ve seen a Rackspace presentation before, you likely have seen a statement such as this talking about great customer service.
At Rackspace, we believe that Service is our key strategic differentiator and reason customers will continue to trust their business to Rackspace. While more than ever technology is playing a key role in RAX capabilities (OpenStack, Public/Private Cloud, RackConnect, etc)...we’ll continue to rely on service as our primary differentiator.
Rackspace Vision
Since 2005 “
To be recognized as one of the world’s great service companies. ” 15

15. Completeness of Vision
1616
If you’ve seen a Rackspace presentation before, you likely have seen a statement such as this talking about great customer service.
At Rackspace, we believe that Service is our key strategic differentiator and reason customers will continue to trust their business to Rackspace. While more than ever technology is playing a key role in RAX capabilities (OpenStack, Public/Private Cloud, RackConnect, etc)...we’ll continue to rely on service as our primary differentiator.
#1 In Managed Cloud, Gartner May 2014, “Rackspace... Leader in Cloud-Enabled Managed Hosting”*
Completeness of Vision
Ability to Execute
* - 16

16. Completeness of Vision
If you’ve seen a Rackspace presentation before, you likely have seen a statement such as this talking about great customer service.
At Rackspace, we believe that Service is our key strategic differentiator and reason customers will continue to trust their business to Rackspace. While more than ever technology is playing a key role in RAX capabilities (OpenStack, Public/Private Cloud, RackConnect, etc)...we’ll continue to rely on service as our primary differentiator.
1717
#1 In Managed Cloud, Gartner May 2014, “Rackspace... Leader in Cloud-Enabled Managed Hosting”*
Completeness of Vision
Ability to Execute
IBM
* - 17

17. What We Sell
Great.. Buuut...
What IS “the cloud”? 18

18. The Cloud = What IS “The Cloud”?
Cloud systems are virtualized computing systems and services that take advantage of economies of scale by turning computing into a commodity or “utility service”, like power or Internet service. You no longer need dedicated hardware infrastructure like servers, hard drives and network devices for all your computational resource needs.
The Cloud =
virtual machines
VM ∙
“hypervisor” 19

19. What IS “The Cloud”?
The Cloud is-to Dedicated Hardware
VM ∙ : as 20

20. What IS “The Cloud”?
The Cloud is-to Dedicated Hardware
VM ∙ : as : 21

21. What IS “The Cloud”?
Dedicated vs Cloud
VM ∙ 22

22. What IS “The Cloud”?
VM ∙
VM ∙
VM ∙ vs
VM ∙
VM ∙
VM ∙
VM ∙
Physical machine/hardware Virtual machines (software)
Avg CPU utilization <2% Avg CPU utilization 30-50% 23

23. Internet
What IS “The Cloud”?
v-switch
VM ∙
VM ∙
VM ∙ vs
VM ∙
VM ∙
VM ∙
VM ∙
Physical machine/hardware Virtual machines (software)
Avg CPU utilization <2% Avg CPU utilization 30-50%
Hardware network devices Virtual network devices Hardware/Switch settings Virtual (code) configs 24

24. What IS “The Cloud”?
API
VM ∙
VM ∙ vs
VM ∙
VM ∙
VM ∙
VM ∙
Physical machine/hardware Virtual machines (software)
Avg CPU utilization <2% Avg CPU utilization 30-50%
Hardware network devices Virtual network devices Hardware/Switch settings Virtual (code) configs
Physical provisioning API (code) provisioning
New systems takes days New system takes minutes 25

25. What IS “The Cloud”?
API
v-switch
VM ∙
VM ∙
VM ∙ vs
VM ∙
VM ∙
VM ∙
VM ∙
Physical machine/hardware Virtual machines (software)
Avg CPU utilization <2% Avg CPU utilization 30-50%
Hardware network devices Virtual network devices Hardware/Switch settings Virtual (code) configs
Physical provisioning API (code) provisioning
New systems takes days New system takes minutes
Scales via $$ + Time Scales via thought + code 26

26. What IS “The Cloud”? vs Hmm.. POWERFUL This is! Dedicated Virtual
Internet
What IS “The Cloud”?
API
v-switch
VM ∙
VM ∙
VM ∙ vs
VM ∙
VM ∙
VM ∙
VM ∙
Dedicated Virtual
Scales via $$ + Time Scales via thought + code
Hmm.. POWERFUL
This is! 27

27. General Technology Categories
Managed 28

28. General Technology Categories
+ One Box, One Customer
+ Dedicated I/O & network resources
- More expensive (>$599/mo)
- Not all cloud services work with
- Slower provisioning times*
Good for dedicated, large-fast Databases, sensitive backups, DIY storage systems.
* - Dedicated on “OnMetal” cloud API provisioned systems are much faster than traditional dedicated systems. 29

29. General Technology Categories
VM ∙
VM ∙
VM ∙
VM ∙
VM ∙
VM ∙
VM ∙
VM ∙
VM ∙
VM ∙
VM ∙
VM ∙
VM ∙
+ Less expensive (>$50/month)
+ Cloud/dedicated services can connect
+ Near instant provisioning
- Many customers on VMs across many (shared) physical hosts
- Shared resource pools of I/O, storage & network. Low cost, fast scaling, API-automatable. Not as secure. 30

30. General Technology Categories
VM ∙
General Technology Categories
VM ∙
VM ∙
+ Each customer gets own cloud
+ Cloud & dedicated services work
+ Near instant provisioning
+ More secure physical boundaries
+ Dedicated I/O and CPU resources
~ Pricing varies depending on setup
- Off site can't get normal RS network, power & hardware support.
Great for security or resource sensitive apps. 31

31. General Technology Categories
VM ∙
VM ∙
VM ∙
VM ∙
VM ∙
VM ∙
VM ∙
VM ∙
VM ∙
VM ∙
VM ∙
VM ∙
VM ∙
MyBackups iSCSI
HA Master DB
+ Each customer cloud + dedicated
+ Mid range cost (>$600/month)
+ Cloud & dedicated services work
+ Near instant provisioning (cloud)
+ More secure physical boundaries
- Somewhat more complex networking Great mix for mature systems. Best of all worlds 32

32. OpenStack - http://www.openstack.org/
Birds Eye: Where The Infrastructure Lives
OpenStack - 33

33. General Security Offerings
Rackspace Employs Standards: ISO 27001/2, PCI-DSS, SSAE16, SOC 1/2/3, Safe Harbor, CPS
Physical data center security
System vulnerability scans
Two factor authentication for VPN and account access
RBAC for networking and firewall config management
SSL Certificates w/Key Management
DoS/DDoS Attack Detection and Mitigation
Compliance experts on staff
Rackspace expert engineer assistance in securing
your systems and code (24x7x365) 34

34. Understanding Cloud City35

35. RACKSPACE® HOSTING | 5 MILLINGTON ROAD | HAYES, UNITED KINGDOM UB3 4AZ
UK SALES: +44 (0) | UK SUPPORT: |
RACKSPACE® HOSTING | © RACKSPACE US, INC. | RACKSPACE® AND FANATICAL SUPPORT® ARE SERVICE MARKS OF RACKSPACE US, INC. REGISTERED IN THE UNITED STATES AND OTHER COUNTRIES. |
3636 36

36. www.LetsCodeBlacksburg.org Arduino Workshops (2013-2014)37

37. www.LetsCodeBlacksburg.org Kids Arduino Workshops (2013-2014)38

38. www.LetsCodeBlacksburg.org Kids PyGame Programming (2014)39