1. 7 Ideas to Boost Membership
Get in touch with lapsed members, offer them an incentive to come back and join the chapter
Offer incentives to prospects – books, mugs, free meal at next meeting, discount on membership, etc. (Discounts perform best for SHRM, but you should test!)
Allow visitors to your website an easy way to sign up for your e-newsletter, then offer them membership deals
Partner with other local associations for meetings and/or memberships: ASTD, World at Work, Chamber of Commerce
Encourage current members to bring a colleague for free to the next meeting
List your upcoming events on a local newspaper/business website calendar
Reach out to local universities and create relationships with the HR professors so they can help push membership to their students