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What is human-centred design?

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Presentation on theme: "What is human-centred design?"— Presentation transcript:

1 What is human-centred design?
Bronwen Dalton

2 1) What is “design thinking”. 2) How you can practice it
1) What is “design thinking”? 2) How you can practice it? 3) How can design thinking benefit an organization?

3 • You don’t have to be a designer to benefit from using “design thinking.” • Design thinking involves creating choices and then making choices. • Design thinking depends upon observing how people actually use products. • It means “doing more with less.” • Design thinking develops through three stages: “inspiration,” in which you identify an opportunity; “ideation,” in which you conceive general solutions; and “implementation.” • This mode of thinking shifts among four mental states: “divergent and convergent thinking,” and “analysis and synthesis.” • Drawing, prototyping and storytelling all accelerate innovation. • Companies need a “human-centered” design approach to navigate the blurring of lines between product and service, producer and consumer. • Contemporary innovation should focus on designing the user’s emotional experience. • A designer now must take the needs of the entire world, including the environment, into account.

4 Design has been defined as a “systematic, intelligent process in which designers generate, evaluate, and specify concepts for devices, systems, or processes whose form and function achieve clients’ objectives or users needs while satisfying a specified set of constraints” (Dym, Agogino, Eris, Fey and Leifer, 2005). A process and a set of techniques used to create new solutions for the world. Solutions include products, services, environments, organizations, and modes of interaction. The reason this process is called “human-centered” is because it starts with the people we are designing for. (IDEO, 2011, p. 6)

5 “Design thinking has its origins in
the training and the professional practice of designers, but these are principles that can be practiced by everyone and extended to every field of activity.” Tim Brown, CEO and president of IDEO

6 Framing your problem

7 STEPS 01 Start by taking a first stab at writing your design challenge
STEPS 01 Start by taking a first stab at writing your design challenge. It should be short and easy to remember, a single sentence that conveys what you want to do. We often phrase these as questions which set you and your team up to be solution-oriented and to generate lots of ideas along the way. 02 Properly framed design challenges drive toward ultimate impact, allow for a variety of solutions, and take into account constraints and context. Now try articulating it again with those factors in mind.

8 03 Another common pitfall when scoping a design challenge is going either too narrow or too broad. A narrowly scoped challenge won’t offer enough room to explore creative solutions. And a broadly scoped challenge won’t give you any idea where to start. 04 Now that you’ve run your challenge through these filters, do it again. It may seem repetitive, but the right question is key to arriving at a good solution. A quick test we often run on a design challenge is to see if we can come up with five possible solutions in just a few minutes. If so, you’re likely on the right track.

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10 It can be applied to anything!

11 https://www. skillshare

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13 -Identify your needs and wants
-Recognize your patterns -Imagine a better relationship -Close the wrong doors and open the right ones

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