1. Write A Health Book

2. Housework Recording calls –may use in future
Surveys – entry, 2-3 times, final
Please give feedback
Support each other
Check the LinkedIn group for Zoom meetings (in case you miss an )

3. Goals of This Course Give you the tools and process for writing a book
Remove the fear – this is a step by step process like anything else
Hopefully most of you will finish in 90 days, but sometimes life gets in the way….don’t worry if it takes longer

4. Topics of today’s call
Find out about the publishing industry and how to best publish your own book
Why a health book is different from other books
Start figuring out your book’s focus, audience, & purpose in your business

5. My writing journey (25 years in 5 Minutes)
1 Book is just the start!
My accidental start
3 Major publishers, 27 books
Self-publishing=speaking /training career
Health copywriting for clients
Ghostwriting
Beating the competition

6. Module 1: Book Publishing Truth &Fiction
Overview of the publishing world, and your options

7. Book Publishing 101
Getting a publisher -What they want (platform!) -Pros and cons: time frame, costs, marketing Self-publishing: removing the stigma - The rise of “indi-publishing” -time frame, costs, marketing

8. The Truth About Bestsellers
New York Times bestsellers
Amazon bestsellers
Set your goals and decide on the best route for you

9. Why a Health Book is Different
Needs to be solution oriented
What problem will your book solve?
Transformational- before and after
-Hero story
-I couldn’t find it so I built it

10. Get the questions!
A resource for finding out the questions your customers are asking about your topic:

11. Classic mistakes of first-time authors
1) The curse of knowledge: trying to write everything you know 2) Trying to write to EVERYONE (use avatar) 3) Perfection paralysis: there may be typos! 4) Get it out, revise, update

12. #1 Reason to write your book
Start a conversation about your topic!
You have something to say, you want to help more people…get your story out there
Your book is your way to package your story and message that will last forever.
(But, if you don’t do marketing – it’s just a diary)

13. #1 Secret to a Successful Book
Be totally focused on your readers
Your book isn’t about you, it’s about being of service to your readers (even when you tell your story)

14. 3 Questions to ask yourself:
Who is my book for?
Why will someone buy/read my book?
How will my book grow my business or practice and make me money?

15. How to get the most from this course
1) Keep up with the homework 2) Ask questions when you get stuck 3) Keep moving forward 4) Aim for “great”, not “perfect” 5) Use the recommended resources –or risk losing time (especially in editing process)

16. Homework and Next Call Monday, May 30, 5:30 PST 1. Creative Brief
2. Reader profile
Please complete as much as you can. We will go over this on the call.