1. Term paper topics
Perilaku Konsumen

2. Consumer motivation and personality
Consumer Perception
Persuading Consumers
Culture’s influence on Consumer Behavior
Subcultures and Consumer Behavior
Cross-cultural consumer behavior
Consumer decision making and diffusion of innovations
From print and broadcast advertising to social and mobile media
The Family and its social standing

3. Teknik Penulisan Perhatikan format makalah terlampir
Gunakan jurnal minimal 5 (nasional dan internasional) dan tahun minimal 2010.
Dikumpulkan UAS day