2. Overview Estate Owned by: The Ceretto Family Wine Region: Piemonte
Winemaker: Alessandro Ceretto
Total Acreage Under Vine: 400
Estate Founded: 1937
Winery Production: 1,235,000 Bottles

3. Location One of the largest vineyard proprietors in Piedmont
More than 400 acres of estate-owned vineyards
Located primarily in the Langhe and Roero region, including in the prestigious DOCG areas of Barolo and Barbaresco.
The family owns four wine estates in the Langhe, each devoted to the production of specific wines and each named for its geographic location:
Bricco Rocche in the village of Castiglione Falletto, where single-vineyard Barolo wines are produced
Bricco Asili in the village of Barbaresco, home to the single-vineyard Barbaresco wines
Monsordo Bernardina in Alba, dedicated to the production of wines from the Langhe and Roero areas
I Vignaioli Santo Stefano, in the village of Santo Stefano Belbo dedicated entirely to the production of Moscato wines

4. Wine Zones of Origin LANGHE AND ROERO LANGHE ROSSO MONSORDO
SPUMANTE BRUT LA BERNARDINA
DOLCETTO D’ALBA ROSSANA
NEBBIOLO D’ALBA BERNARDINA
BARBERA D’ALBA PIANA
LANGHE ARNEIS BLANGE’
BARBARESCO BRICCO ASILI BRICCO ASILI
BAROLO BRICCO ROCCHE BRICCO ROCCHE
BARBARESCO ASIJ
I VIGNAIOLI DI S. STEFANO
MOSCATO D’ASTI
ASTI SPUMANTE
MOSCATO PASSITO
VEZZA D’ALBA
CASTELLINALDO
S. STEFANO BELBO
BARBARESCO
BRA
ALBA
BARBARESCO BRICCO ASILI
BERNARDOT
TREISO
LA MORRA
CASTIGLIONE FALLETTO
ALBARETTO TORRE
SERRALUNGA D’ALBA
BAROLO
LANGHE BIANCO ARBAREI
BAROLO BRICCO ROCCHE BRUNATE
MONDOVI’
BAROLO BRICCO ROCCHE CANNUBI
BAROLO BRICCO ROCCHE PRAPO’
BAROLO ZONCHERA

5. History
"The land, the land, the land, the land, always, the land." – Luigi Veronelli
In the 1960s Bruno and Marcello Ceretto joined their father Riccardo in the family business in Alba.
Select vineyards in the most historically important areas for the production of great wines.
The most difficult challenge the brothers faced was with their father who purchased grapes for the wines he vinified. He told his sons, "You are undertaking a difficult course, the land has never made anybody rich,"
Bruno and Marcello did not doubt the potential of the land and replied, "We believe in the land 100%. Of course, the cellar counts some as well, but great wines are made from great grapes.”

6. History
Late 1800’s: Grandparents - The history of the Ceretto family begins in Valdivilla, on the outskirts of Santo Stefano Belbo.
Second half of the 1930’s: Riccardo Ceretto founds the Casa Vinicola Ceretto wine business.
1957: Bruno finishes school and begins working with his father, following the commercial side of the business.
1961: Marcello joins the family business as well. Marcello and Bruno begin their selection of the best cru vineyards in the Barolo and Barbaresco areas, an innovative move at the time.
1970: Purchase of the Bricco Asili vineyard in Barbaresco, the first estate-owned vineyard. Construction of the first winery begins, Bricco Asili, where only Barbaresco wines are produced.

7. History
1976: The partnership with I Vignaioli di Santo Stefano is created for the production of Moscato wines.
1977: Construction begins in Castiglione Falletto on the Bricco Rocche winery, where exclusively single-vineyard, cru, Barolo wines are produced.
1981/82: Purchase of the first Arneis vineyards. The idea of the Blangè wine is born, becoming a reality in 1985.
1986: Debut of the 1982 vintage of the Bricco Rocche Bricco Rocche Barolo, participating in two international events, at the Barolo Castle and at the Four Seasons New York. In consequence, the Ceretto brothers become ambassadors of the culture of their territory, the Langhe, throughout the world.
1987: Transfer of the company's official headquarters to the Monsordo Bernardina Estate.

8. History
1991: Foundation of the Premio Langhe Ceretto literary prize to promote food culture.
1994: Relanghe nougat factory founded to appreciate to the Piedmont hazelnut and one of the typical sweets made from this local product, Torrone, or nougat.
1999: Bruno and Marcello's four children join the company: Lisa, Roberta, Alessandro and Federico. First initiative involving contemporary art: renovation of the chapel in the Brunate vineyard, decorated by famed artists David Tremlett and Sol LeWitt.
2000: The glass Cube is built at the Bricco Rocche winery, becoming one of the most well known architectural symbols of the Barolo region.
2003: Thanks to numerous contacts with foreign producers who share our philosophy of quality and the careful selection of estate-owned vineyards, the Terroirs project is initiated, enriching the Ceretto portfolio.

9. History
2005: Inauguration of the two restaurants in the historic center of Alba, in Piazza Risorgimento: La Piola (tradition) and Piazza Duomo (creativity), entrusted to Chef Enrico Crippa. In 2006 the first Michelin Star is awarded with the second to follow in 2009 and the culmination of the third Michelin Star in 2012.
2009: The Acino is inaugurated at the Monsordo Bernardina Estate, along with a new visitor center dedicated to welcoming the wine tourist 7 days a week, integrating a bold and modern architectural design with the surrounding landscape.
2010: Quatordes is the new project that promotes and guarantees the entire supply chain for complete product traceability of the Piedmont PGI Hazelnut.
2011: The Ceretto Gusti project begins. In addition to the distribution of Relanghe and Guido Gobino products, the project includes the cheeses produced by Arbiora di Bubbio, of which Ceretto is 50% partner together with historic founder Gian Domenico Negro.

10. History Partnership with I Vignaioli di Santo Stefano
Bricco Asili Winery built, Barbaresco
Sons Bruno & Marcello join the company
1960’s
1973
1974
1969
1972
1977
1937
Bricco Asili
Bricco Rocche
Prapò single-vineyard Barolo
Brunate single-vineyard Barolo
Bricco Rocche single-vineyard Barolo
Bricco Rocche Winery built, Castiglione Falletto
Bricco Asili single-vineyard Barbaresco
1990, Bernardot single-vineyard Barbaresco
Riccardo Ceretto founds Ceretto Casa Vitivinicola
Independent distillery built (transferred to La Morra, Brunate, in 1985)

11. History Sol LeWitt & David Tremlett Barolo Chapel
Bruno & Marcello appear on the cover of Wine Spectator
Premio Langhe Ceretto
Purchase of Monsordo Estate
Completion of L’Acino - expansion and development of the Monsordo Estate
2009
1986
1991
1999
1985
1993
2000
2005
1989
1st bottle of Blangè released
Federico, Alessandro, Lisa and Roberta join the company
Opening of La Piola & Ristorante Piazza Duomo in Alba
Transfer of HQ to Monsordo Estate
The Cube added to the Bricco Rocche Winery
Relanghe nougat factory founded

12. Philosophy
The Ceretto family was the first in Piedmont to invest in the image of their wine, dedicating careful attention to packaging design and working with creative designers to refashion wine labels and bottles.
They dreamed of labels bearing the name of the vineyard and also its image: "Whoever drinks [our] wines can see the vineyards from which it they originated. The vineyard is history, the names of the hills remain, unchanged over time, enhancing the quality and credibility of the wines produced here. You can search for, visit and physically touch a vineyard… always.”

13. The Owners Riccardo Ceretto
Born in the small village of Santo Stefano Belbo in the early 1900’s.
Learned to make wine for the customers of his family's locanda, a small restaurant and inn.
1930’s - moved to Alba and became the driver for a historic winery.
The winery's owner offered Riccardo the opportunity to become winemaker and partner in the business.
In the mid-1930's Riccardo began making wine under the Ceretto name.

14. The Owners The Barolo Brothers – Bruno and Marcello
In the 1960s, Riccardo's sons began working with their father.
Bruno Ceretto (1937) – the irrepressible, dynamic side of the family. Forged the strategic, commercial, financial and marketing structure
Marcello Ceretto (1941) - the company's "technical soul." Marcello is responsible for the unparalleled excellence of the Ceretto wines.

15. The Family Lisa - Finance & Administration
Roberta - Public Relations & Marketing
Bruno - President
Marcello - CEO
Alessandro - Head Winemaker
Federico - Sales & Marketing

16. The Family
The Next Generation - Roberta, Lisa, Alessandro and Federico followed in their fathers' footsteps joining the family business in 1999.
Roberta, graduated with a degree in Modern Foreign Languages and Literature and is responsible for public relations and communications for the many cultural and artistic projects associated with the Ceretto brand. She is Bruno's daughter.
Lisa, graduated with a degree in Economics and Business Studies, and holds a Marketing Certificate from the University of California. Marcello's elder child, she handles the administrative aspects of the company.
Alessandro, Marcello's youngest child, graduated from the Agriculture, Viticulture and Enology Institute in Alba. He continued his education and experience abroad, working harvests on wine estates in the finest wine-growing areas in the world (Bordeaux, South Australia, California, South Africa).
Federico, is Bruno's son. He joined the company on the sales management side of the business, with a particular focus on export markets.

17. The Wineries Ceretto Winery - Monsordo Bernardina - Alba
In 1987, the Ceretto family selected this historic 19th century farmstead on the outskirts of Alba and transformed it into a fully equipped, state-of-the-art headquarters.
The Monsordo Bernardina Estate is the nerve center of the company's financial, commercial and administrative operations and home to the warehouse, where the various wines produced at the family's four different wineries are collected.
In 2009, the Ceretto family decided to transform the estate, integrating a new and ample space dedicated to wine tasting and education, featuring a retail shop and a location for meetings and cultural events.

18. The Wineries Bricco Rocche Winery - Castiglione Falletto
This Winery represents the zenith in the firmament of Great Wines.
It is the realization of years of research during which four vineyards were carefully selected and acquired in the heart of the DOCG Barolo area.
Built in 1982, the structure is modern in design while in complete harmony with the surrounding landscape.
Only Barolo is produced here, from the grapes grown on the 27 estate acres situated in the villages of La Morra, Serralunga d'Alba, Castiglione Falletto and Barolo.

19. The Wineries Bricco Asili Winery – Barbaresco
Built at the top of the Asili vineyard, on one of the region's most revered sites
The first of the Cerettos four estates built in 1973.
Named for its location, "Bricco," meaning "top of the hill," it is located near the village of Barbaresco.
The estate is the exclusive production site of two single vineyard Barbaresco wines, Bricco Asili in Barbaresco and Bernardot in Treiso.

20. The Wineries Vignaioli di Santo Stefano Winery - Santo Stefano Belbo
In 1976 Bruno and Marcello Ceretto founded I Vignaioli di Santo Stefano (together with the two partners Sergio Santi and the Scavino family) in the village of Santo Stefano Belbo.
Represented a new challenge with the objective of reaffirming the quality of a wine that had become overly commercial and poorly made due to the excessive production of several local industries.
The company owns 63 acres and rents an additional 80 acres from the San Maurizio Estate, property of Count Carlo Vittorio Incisa Beccaria.
Limited pruning, balanced fertilizing, thinning of the bunches, and a careful selection of the grapes at harvest are the cornerstones on which vineyard management is based, while reducing rackings, clarifications and filtrations to the absolute minimum are fundamental to guaranteeing and enhancing the aromatic properties of the Moscato grape.

21. Art & Architecture The Acino - Monsordo Bernardina Estate, Alba 2009
Recreation of the bond between architecture and landscape: a large oval bubble poised on an oak platform suspended among the vineyards, an imaginative representation of a single grape berry.
Lightweight and completely transparent, the object is incorporated in perfect harmony with the surrounding landscape, representing a bold and highly technological work of art.
Architects Luca and Marina Deabate chose to implement the decidedly innovative material EFTE (Ethylene – Tetra – Fluoro – Ethylene), a material derived from electric cable and very efficient in thermal isolation.
The material is soft and pliable, frosted like the skin of a grape, and transparent in order to allow nature to enter the space’s interior encompassing those inside, projecting them directly into the vineyard in a sort of flight above the Langhe hills.

22. Art & Architecture
The Cube - Bricco Rocche, Castiglione Falletto, 2000
Located on the top of the Bricco Rocche hill in Castiglione Falletto, this project was linked with an expansion of the winery and the existing production facilities.
The Cube is a modern, hi-tech work of art designed as a pledge guaranteeing tradition and the preservation of a masterpiece of nature, Barolo.
The cube’s sharp edges and solid base were designed to represent Barolo’s youthful sharpness along with its robust structure and great endurance. The use of glass without a frame ensures that nothing obstructs the panoramic view of the surrounding landscape
The design focused on creating a form of fully-transparent landscape architecture presented as a sculpture, a unique work of art in an inimitable setting: a monument to Barolo wine. T
Architects Luca and Marina Deabate and Polarglass .

23. Art & Architecture
The Sol LeWitt and David Tremlett Chapel - Brunate, La Morra, 1999
When Ceretto purchased 15 acres of vineyard in 1976 in Brunate, one of Barolo’s three most important and best-known crus, they also acquired a small chapel dedicated to Our Lady of Grace.
Built in 1914 as a shelter for people working in the surrounding vineyards in the event of heavy rain or hailstorms, the chapel had never been consecrated. With the passing of time, the chapel gradually fell into a state of disrepair due to lack of use.
The idea to renovate the building was sparked by an encounter with the English artist, David Tremlett.
The artist was immediately taken by the idea, and suggested involving his American friend, Sol LeWitt, in the project.

24. Barbaresco Asij 100% Nebbiolo
Asij is the local dialect for the renowned Asili vineyard
Aged for 24 months in barriques and barrels to round and soften the tannins in the wine.
Aromas of dried cherries and rose petals are complemented by undertones of violets, licorice, vanilla, and spices. On the palate, this wine is medium-bodied and rich with flavors of tart cherries, rose petals, and hints of truffles with a long, impressive finish.
Pair this wine with roasted lamb shank, Bordelaise sauces, and pork torchons.

25. Barbaresco Bernardot DOCG
100% Nebbiolo
Aged in a combination of French oak barriques and barrels for two years before bottling.
This is an opulent, rich wine, packed with soft and silky tannins. On this nose, it is concentrated with classic aromas of flowers and red berry fruits underscored by notes of truffles and Barbaresco's characteristic smokiness.
Pair this wine with grilled game, Espagnole sauces, foie gras rumaki, and pan-seared steaks.

26. Barbaresco Bricco Asili DOCG
100% Nebbiolo
The name comes from a combination of the name for the Asili vineyard, and the word "bricco" which, in local dialect, means the top of a hill.
Notes of dried cherries, roses, violets, licorice, and sweet tobacco. On the palate, this wine highlights excellence in the range of Barbaresco.
Though capable of exciting the taste buds after just one year in bottle, this wine's true excellence shows after 5-10 years.
Pair this wine with a regional specialty like bollito misto alla Piemontese, a complex dish consisting of seven types of meat and seven different vegetables.

27. Barolo Bricco Rocche DOCG
100% Nebbiolo
“Bricco" refers to the "top of the hill" and is usually where the best exposures are found
“Rocche" refers to the cliffs surrounding the vineyard
Aromas of cherries, raisins, dried flowers, smoky vanilla, and cigar box. Flavors of red fruits and sweet spices abound on the palate. This is a rich, full-bodied wine with velvety soft tannins and balanced acidity and a long, appealing finish.
Pair this wine profiterole consommé or bacon-wrapped brown sugar-crusted venison loin.

28. Barolo Brunate DOCG 100% Nebbiolo
Named for the prestigious Brunate cru from which these grapes originate.
This Barolo is aged for two and a half years in French oak barriques and a year in bottle before release.
Aromas of ripe red cherries, dried roses, red licorice, and cloves combine with notes of tobacco and earth. On the palate, this wine is richly tannic with a long, pleasant finish.
Pair this wine with elegant red meat dishes like Châteaubriands or filet mignon medallions with crabmeat béchamel sauce.

29. Barolo Prapò DOCG 100% Nebbiolo
This wine takes its name from the prestigious Prapò vineyard
Aged for 30 months in French oak barriques before bottling.
Aromas of red cherries, red plums, dried rose petals, sweet spices, and vanilla. On the palate, the wine is vibrant and harmonious with refreshing acidity balanced by firm, ripe tannins.
Pair this wine with pan-seared steaks, duxelles, Beef Wellington, and rodizio.

30. Barolo Zonchera DOCG 100% Nebbiolo
Zonchera is the local dialect name for the Zonchetta vineyard, located just south of La Morra in Barolo.
Aromas of roses, tart cherries, and hints of truffles. It is extraordinarily approachable now, but it will continue to reward the patient wine drinker as it evolves over the course of several years.
Pair this wine with grilled steaks, Lyonnaise sauces, duck confit, and beef negimaki entrées.

31. Dolcetto d'Alba Rossana DOC
Comes from the Rossana vineyard which is located on a hill just south of Alba.
Aromas of red cherries mingle with notes of lavender, violets, and a touch of sweet almonds. On the palate, black cherries and sweet spices lead to a soft and lingering finish.
Pair this Dolcetto with earthy dishes like wild mushroom risotto, truffle raviolis, and grilled pizza.

32. Langhe Arneis Blangè DOC
The name of the wine is derived from the French word "boulanger," or baker, as legend has it that this is where Napoleon's bakers made their camp when his armies ventured into the area.
Aromas of pears, apple blossoms, beeswax, and almonds. On the palate, the Blangè is soft with round, nutty flavors overlaying subtle minerality.
Pair this wine with Vitello Tonnato - cold slices of veal topped with a creamy tuna sauce.

33. Langhe Rosso Monsordo DOC
Cebernet Sauvignon 50%, Merlot 30%, Syrah 20%
Monsordo is both the name of the historical farmhouse that hosts the Ceretto winery in Alba, as well as the hill where many of its vineyards lie.
Aromas of dark berry fruits and black plums complemented by undertones of sweet spices and vanilla. On the palate, the structure is enhanced by finely-grained tannins to make an rich, full-bodied wine.
Pair this wine with stuffed red meat dishes like flank steak roulade or farsumagru.

34. Moscato d'Asti DOCG 100% Moscato Bianco
This Moscato d'Asti gets its characteristic effervescence through a second, temperature-controlled fermentation in tank, which is stopped when the wine reaches 5% alcohol.
Aromas of sweet melons, orange blossoms, jasmine, and honeysuckle. On the palate, the sweet melon, pear, and floral flavors are balanced by refreshing acidity.
While this makes for an exquisite cocktail, it also pairs well with a handful of Piedmont's famed roasted hazelnuts.