1. Loaded Words
In persuasive writing

2. Purpose of Persuasive Writing
to convince a reader to see the subject from the writer's point of view or to agree with the writer’s opinion

3. Word Choice
We need to think about the words we use and choose each word wisely
certain words can help to make readers feel positive or negative about an idea.
We call these words loaded words

4. Loaded Words
“Loaded words” are loaded with the potential to generate strong emotions or feelings – positive or negative
For example, using words like healthy or safe cause a positive reaction from most people.

5. Loaded Words
Words like germs or caution might cause a negative reaction from most people.

6. Loaded Words
Writers use loaded words (emotional language) to sway opinions
The words reflect the bias of the writer
Connotation – the suggested meaning of a word, based on emotion; either positive, negative, or neutral
Denotation – the actual dictionary meaning of a word

7. Loaded Words New Excuse Denotation – recent origin(dictionary)
Connotation – improved, better (positive)
Excuse
Denotation – explanation (dictionary)
Connotation – weak reason (negative)

9. Loaded Words in Writing
Where are the loaded words in this sentence? How do these words express positive or negative opinions?
The gorgeous model slinked down the runway.
Gorgeous and slinked; gorgeous is positive, while slinked is negative.

10. Loaded Words in Writing
How could this sentence be rewritten to change the loaded words to neutral language?
The model walked down the runway.
It is clear that the words are neutral – no opinions are being expressed.
*Class practice sentences