2. Community Partnership

3. About North Texas Fresh
North Texas Fresh, a non-profit organization, adopts the American Basketball Association’s (ABA) philosophy of promoting a mix of community-based fun and affordable quality entertainment.
We are committed to making a positive impact in the North Texas community. Our goal is to assist local schools, community charities, and organizations attain success. We are seeking partnerships with businesses to help the families, neighbors, and children of our community.
We invite you to be our partner in making our vision a reality
Contact Information:
Stacey Kjerstad – Marketing Director
Aaron Evans – Assistant General Manager
P.O. Box 51353
Fort Worth, TX  76105

4. A History of Pro Basketball
Julius “Dr. J” Erving
American Basketball League (ABL) formed in 1924 with nine (9) teams, folded in 1931.
ABL second attempt in 1934, folded in 1946, with entry of Basketball Association of America (BAA).
National Basketball League formed in 1937, midwest focused, folded in 1946 and merged into BAA.
BAA formed in 1946, renamed National Basketball Association (NBA) and fielded 17 teams in 1950, by 1954, down to 8 teams.
Continental Basketball Association (CBA) formed in 1947 with 100 teams, league folded in 2000, Started again in 2001 with 6 teams.
American Basketball Association (ABA) formed in 1967, played 9 seasons before merging with NBA (1977). Known for fan-friendly entertainment.
ABA Live return after a 25-year lockout from NBA merger. Fielded 7 teams before major expansion to 34 teams in Expanding to 50+ in 2009.
Pacers vs. Stars, 1971

5. ABA Basketball Popularity
ABA is the fastest growing sports league in history!
basketball
Softball/baseball
volleyball
football
38.7
U.S. Population in Team Sports (millions)
31.5
24.1
19.1
19.0
soccer
SGMA Report on basketball participation, 2001
males
U.S. Population
54%
Percentage of Demographic Basketball fans
60%
females
48%
77%
79%
African Americans
teens
ESPN Sport Poll, 2000
ABA currently has OVER 50 teams!
Gender male 59% female49%
Professional Basketball Fans
Age % % % % % % %
Educated % fans have received a college degree or higher
Affluent Pro fans household earnings $50, % $100, %
ESPN Sport Poll, 2002

6. ABA Explosive Growth! 50+ 50 + Teams for the 2009-10 Season
NBDL
CBA
USBL 8 11
WBA 7
TEAMS AS OF JUNE 2005
NBA 30
50+
(Discontinued)
50 + Teams for the Season
Major (NBA type )Cities with average population of 750,000+

7. Central High School Enjoy 16 Home Games this Season!
Home of the North Texas Fresh
Enjoy 16 Home Games
this Season!
Central High School
9450 Ray White Road
Keller, TX 76248

8. Arena Seating and Pricing
TICKET PRICING
VIP
$20
Courtside
$15
General
$10
Kids 12 and Under $5
Kids 3 and Under
FREE
Affordability
Fan-Friendly
Entertaining
Community Outreach

9. ABA Teams Southeast – West Division Northwest - East Division
Atlanta Vision
Bahamas All Pro Show
Kentucky Bisons
Knoxville Thunderbolts
Nashville Broncos
Arizona Rhinos
Houston Takers
Las Vegas Aces
Mississippi Blues
Phoenix Fury
Texas City Rangers
Texas Fuel Southeast Texas Mustangs
West Texas Whirlwinds
Kentucky Travelers
The ABA is experiencing tremendous growth and has almost doubled in teams since 2004.
Expansion Teams:
Baltimore
Bluegrass Stallions
Charlotte
Columbus
Dallas Generals
Hollywood
Honolulu Pegasus
North Texas Fresh
NYC Thunder
Oakland
Philadelphia
Sacramento Heatwave
San Diego Wildcats
Savannah Prowl
Seaside Sea Kings
Shreveport Stallions
St. Louis Stunners
Tri-City Racers
Valdosta
Westchester Phantons
Youngstown
Northwest - East Division
Inland Empire 5 LINX Beijing Aoshen Olympians
Los Angeles Slam
Maywood Buzz
Modesto Bearcats
Riverside Rage Salt Lake City Saints
San Francisco Rumble
Washington Raptors
Aurora Force
Chicago Steam
Cleveland Rockers
Detroit Hoops
Jersey Express
West Virginia Blazers

10. Sponsorship Options TITLE Sponsor - $75,000
TITLE Sponsor for ALL Team Events
-“Official” Title of Team Logo on Team T-Shirts/Giveaways
-Live Radio Promotions -Arena Signage
-Radio Ads & Promotions -Scoreboard Signage
-Logo on North Texas Area Billboard (s) -Logo on Game Schedules
-Custom Advertisement Wrap on the Official -Scorers Table Signage
North Texas Fresh Hummer Vehicle -Scorers Table Display
-104 (30 second) or 52 (60 second) Radio Spots on -VIP Pre and Post Game Reception
CSPN Sports Internet Radio -Corporate Table at Tip-Off Luncheon
-Logo on Movie Theatre Ads (AMC) -Logo on Team Poster
-Logo on Warm Ups -Logo used at all Team Events
-Logo on Game Uniform -Photo taken with Fresh Players
-15 Game PA Announcements Autographed Team Poster
-Logo on Restaurant and Retail Advertising -Opportunity for Onsite Giveaways
-Logo on Printed Team Ads Logo on Game Tickets
-Logo on Team Website Framed Official Game Jersey
-Logo on all Print Materials Tickets Distributed to the Charity
-Press Release Mentions of Your Choice On Behalf of Sponsor
-Autographed Official Game Ball VIP All Access Passes to Events
-8 VIP Floor Season Tickets -Awarded TITLE Sponsorship Plaque
-25 VIP Courtside Season Tickets
-2 Full Page Ads in Game Programs
-Host Team Press Conferences
-Logo on backdrop of Televised Interviews

11. Sponsorship Options Gold Sponsor - $50,000
-Custom Advertisement Wrap on the Full Page Ad in Game Programs
Official North Texas Fresh Hummer VIP Floor Season Tickets
-Live Radio Promotions VIP Courtside Season Tickets
-Radio Ads & Promotions Corporate Table at Tip-Off
-Logo on North Texas Area Billboard (s) Luncheon
-54 (30 second) or 27 (60 second) Radio VIP Pre and Post Game
Spots on CSPN Internet Radio at Reception
Framed Official Game Jersey
-Logo on Movie Theatre Ads (AMC) Autographed Official Game Ball
-10 Game PA Announcements Autographed Team Poster
-Logo on Warm Ups Tickets Distributed to the
-Logo on Game Uniform Charity of Your Choice On Behalf
-Arena Signage of Sponsor
-Scoreboard Signage Awarded Gold Sponsorship
-Scorers Table Signage Plaque
-Scorers Table Display
-Logo on Printed Team Ads
-Logo on Game Schedules
-Logo on Team Website
-Logo on Team Poster
-Logo on Game Tickets
-Logo on Team T-shirts/Giveaways

12. Sponsorship Options Customized Silver Sponsor - $25,000 Sponsorships
Available
Silver Sponsor - $25,000
-Radio Promotions Game PA Announcements
-Arena Banner -Logo on Printed Team Ads
-Logo on Game Tickets -Logo on Team Website
-Decal on Official North Texas -Logo on Game Schedules
Fresh Hummer Vehicle Tickets Distributed to the Charity of
-4 VIP Floor Season Tickets Your Choice On Behalf of Sponsor
-10 VIP Courtside Season Tickets -Company Sponsored Promo at 1 game
-Full Page Ad in Game Programs -Scorers Table Display
-30 (30 second) or 15 (60 second) Radio -Logo on Team T-shirts / Giveaways
Spots on CSPN Sports Internet Radio -Autographed Official Team Ball
-Autographed Team Poster -Awarded Silver Sponsorship Plaque
Bronze Sponsor - $10,000
-Radio Mentions -Autographed Official Game Ball
-3 Game PA Mentions Autographed Team Poster
-Logo on Team Website Logo on Game Ticket
-Half Page Ad in Game Programs Awarded Bronze Sponsorship Plaque
-2 VIP Floor Season Tickets Tickets Distributed to the Charity of
-6 Courtside Season Tickets Your Choice On Behalf of Sponsor
-20 (30 second) or 10 (60 second) Radio -Arena Banner
Spots on CSPN Sports Internet Radio

13. Red, White, and Blue Community Sponsorship Packages
The Red, White, and Blue sponsorships are effective in promoting your business in conjunction with North Texas Fresh. These events are entertaining and will create tremendous exposure as well as positive impressions throughout the community. They are designed for home games and can be combined or customized.
YOUTH SPONSOR $5,000
Sponsor chooses a North Texas community youth program (Boys and Girls Club, Boy Scouts, Girls Scouts, or other) and 50 tickets will be donated to them each home game on behalf of sponsor. Sponsor also receives game day recognition, PA announcements, banner announcing sponsor of youth program, 2 VIP season tickets, full page ad in game programs, and website advertisement.
ALL-STAR TEACHER AWARD SPONSOR $5,000
10 North Texas ISD Teachers will be chosen from students who submit a brief letter nominating their teacher. All-Star teachers chosen will receive a $250 check and VIP tickets for their family and the student that nominated them. The teacher will be presented the All-Star Teacher Award on behalf of sponsor during a home game. Sponsor also receives 2 VIP season tickets, full page ad in game programs, PA announcements, and website advertisement.
ALL-STAR PRINCIPLE AWARD SPONSOR $5,000
10 North Texas ISD Principles will be chosen from students who submit a brief letter nominating their principle. All-Star principles chosen will receive a $250 check and VIP tickets for their family and the student that nominated them. The principle will be presented the All-Star Principle Award on behalf of sponsor during a home game. Sponsor also receives 2 VIP season tickets, full page ad in game programs, PA announcements, and website advertisement.

14. Red, White, and Blue Community Sponsorship Packages
ALL-STAR STAFF AWARD SPONSOR $5,000
10 North Texas ISD Staff members will be chosen from students who submit a brief letter nominating their staff member. All-Star staff chosen will receive a $250 check and VIP tickets for their family and the student that nominated them. The staff member will be presented the All-Star Staff Award on behalf of sponsor during a home game. Sponsor also receives 2 VIP season tickets, full page ad in game programs, PA announcements, and website advertisement.
MVP PLAYER OF THE GAME SPONSOR $5,000
Sponsor the MVP player of the game and receive mentions as the “MVP Player of Game” sponsor on CSPN Sports Internet Radio and game announcements. This sponsorship will cover home and away games. Sponsor receives 2 VIP season tickets, full page ad in game programs, PA announcements, and website advertisement.
COACH’S CORNER RADIO SHOW SPONSOR $5,000
Sponsor the coach’s corner pre and post game show and weekly coach’s show on CSPN Sports Internet Radio. Sponsorship includes radio announcements and advertisements, 2 VIP season tickets, 2 courtside season tickets, game day recognition via PA announcements, full page ad in game programs, and website advertisement.

15. Red, White, and Blue Community Sponsorship Packages
NORTH TEXAS FRESH TIME-OUT SPONSOR $5,000
Every game timeout will be announced as a sponsorship at home games and during radio broadcasted games. Sponsor also receives game day recognition, PA announcements, VIP season tickets, 2 courtside season tickets, full page ad in game programs, and website advertisement.
NORTH TEXAS FRESH 3D SPONSOR $5,000
Fun and exciting North Texas Fresh 3D sponsor. Every time the 3D light goes on (turnover in backcourt), the sponsor will be announced “The (Sponsor Name) 3D Light is on!” This is an exciting way to connect game excitement to your company. Sponsor receives 2 VIP season tickets, 2 courtside season tickets, full page ad in game program, PA announcements, and website advertisement.
NORTH TEXAS FRESH STARTING LINE UP SPONSOR $5,000
Sponsor the starting line up and receive game day recognition at the beginning of every game the entire season (home and away games). Recognition will also be given during radio broadcasted games. Sponsor also receives 2 VIP season tickets, 2 courtside season tickets, full page ad in game programs, and website advertisement.

16. Red, White, and Blue Community Sponsorship Packages
16TH MAN CELEBRITY SPONSOR $5,000
Each game a community celebrity will be invited to be the teams 16th Man. The 16th man will suit up and be eligible to play in the game. The sponsor will be announced during the introduction of 16th man. Sponsor will take photo with 16th man and receive autographed team poster and ball. Sponsor also receives 5 VIP season tickets, 10 courtside season tickets, full page ad in game programs, PA announcements, and website advertisement.
NORTH TEXAS FRESH CHEERLEADERS SPONSOR $4,000
Sponsor the North Texas Fresh Cheerleaders and receive game day recognition at the beginning of every game. The sponsor’s logo will be included on Cheerleader uniforms and calendars. Logo will be used during any cheerleader community outreach events. Sponsor also receives 2 VIP season tickets, 2 courtside season tickets, game day recognition via PA announcements, full page ad in game programs, website advertisement.

17. Red, White, and Blue Community Sponsorship Packages
GAME BALL SPONSOR $3,500
At every game 1 ticket holder will be chosen to receive the game ball and will be announced during and after the game. Players may autograph for winner. Sponsor receives game day recognition via PA announcements, 2 VIP season tickets, half page ad in game programs, and website advertisement.
HALF TIME 3-POINT SHOT “$100 HOT SHOT” $3,500
Sponsor the half-time entertainment 3 point shooter. One fan will be chosen to shoot and win $100 during half-time. Sponsor receives mention during the game and half-time for entire season, 2 VIP season tickets, half page ad in game programs, PA announcements, and website advertisement.
COMMUNITY CHARITY GAME SPONSOR $2,500
Each North Texas Fresh game will be dedicated to a charity in the community (cancer, leukemia, homeless shelter, etc). Sponsor will be given recognition of this charity sponsorship. Ten percent of game-day proceeds, will be donated to the charity as well as 50 game tickets. Sponsors also receive 4 VIP tickets, 4 courtside tickets, plaque recognizing community support, half page ad in game programs, PA announcements, and website advertisement.

18. Red, White, and Blue Community Sponsorship Packages
NORTH TEXAS FRESH MASCOT SPONSOR $2,500
Sponsor fun and exciting North Texas Fresh game mascot. Sponsor receives announcements when the mascot appears in the community and at home games. Sponsor also receives 2 VIP season tickets, 2 courtside season tickets, full page ad in game programs, PA announcements, and website advertisement.
NORTH TEXAS FRESH HALF-TIME CONTEST SPONSOR $1,000
Fan will be chosen to play a North Texas Fresh player one-on-one, during half-time of 3 home games. This will give a fan favorite the opportunity to test their skills against a North Texas Fresh player. Sponsor receives VIP season tickets, half page ad in game programs, PA announcements, and website advertisement.
STUDENT HONOR ROLL TICKET GIVEAWAY SPONSOR $1,000 per game
An unlimited amount of tickets will be distributed to students who provide proof of A and A-B honor roll or A and A-B report card grades. Sponsor receives 4 VIP tickets, full page ad in game program, autographed team photo, autographed team ball, PA announcement, and website advertisement.

19. Red, White, and Blue Community Sponsorship Packages
COMMUNITY CHARITY TICKET GIVEAWAY SPONSOR $ per game
Sponsor receives 30 tickets to distribute to a North Texas community charity of their choice (valid for any home game). Sponsor receives 2 VIP tickets, full page ad in game program, autographed team photo, and website advertisement.
NORTH TEXAS FRESH QUARTER SPONSOR $500 per game
Sponsor will receive PA announcements prior to the start of their sponsored quarter. Sponsor also receives 2 VIP tickets, full page ad in game program, and website advertisement.
COMMUNITY COUPON BOOK SPONSOR $500
A great, affordable way to promote your business and support the team. Sponsor places coupon in 50,000 North Texas Fresh coupon books that are distributed free to fans. Sponsor also receives 2 tickets to home game of choice, autographed team photo, and website advertisement.

20. ADDITIONAL SPONSORSHIP OPPORTUNITIES
Customized Sponsorships Available
Pre-Game Entertainment
Post-Game Concerts
Post-Game Autograph Session

21. North Texas Fresh COUPON BOOK Over $5,000.00
Support your North Texas Fresh!
This coupon book is loaded with fantastic savings on the things you use everyday like dry cleaners, fast food, retailers and much more! Support the Fresh and your community.
North Texas Fresh
Over $5,000.00
In savings
COUPON BOOK
A great, affordable way to promote your business and support the team. Sponsor places coupon in 50,000 North Texas Fresh coupon books that are distributed free to fans. Sponsor receives 2 tickets to home game of choice, autographed team photo, and website advertisement for only $500.