1. Evaluating CDC’s H1N1 Communication Outreach
Keri Lubell, PhD
Emergency Risk Communication Branch,
Research Team Lead
NPHIC Annual Meeting, San Diego, CA
October 11, 2010
Office of Public Health Preparedness and Response
Division of Emergency Operations

2. CDC’s Emergency Communication Outreach
NPHIC, State/ Local PIOs
PH Eds, CBOs, Tribal
HCP Orgs
Joint Information
Center (JIC)

3. Critical Issues in CDC’s Communication with PIOs and NPHIC
NPHIC members and non-member PIOs
Communication both to and from CDC
Utility and relevance of messages
Timing of messages
Using H1N1 vaccine as a learning experience

4. Data Sources Pan-flu health literacy and dissemination study
NPHIC embedment meeting at CDC in July
NPHIC members and non-members, vaccine messaging
Interviews with PIOs
Survey of information flows
Parallel interviews with other partner groups (HCPs, NGOs, Tribal)

5. Outcomes
Comprehensive view of CDC/JIC H1N1 communication outreach and response
Areas for improvement, development of more effective processes
Foundation for evaluation metrics to measure and track communication during emergency response
Timeliness
Accuracy
Consistency