1. Initiating Heritage Tourism in your Community
Webinar Series # October 11, 2012
Initiating Heritage Tourism in your Community
This session will look at how to assess your potential for heritage tourism and getting started in the process of developing and implementing heritage tourism for your community. Topics will include :
•conducting a community asset inventory
•creating local interest and engagement
•tools such as community mapping, focus groups, local surveys, and appreciative
inquiry will be identified.
Participants will be encouraged to share their success stories in initiating heritage tourism efforts in their community.
Connnie

2. Initiating Heritage Tourism in your Community
Welcome to Webinar 3
Initiating Heritage Tourism in your Community
Introductions:
Connie Mefford
Community Development Specialist
Kathy Dothage
Human Development Specialist
Connnie

3. Tourism Development Considerations:
Community Assessment
Tourism Development Considerations:
What kind of community do you want to be?
What are your economic opportunities?
If tourism is a viable opportunity, what kind of tourism?
If Heritage Tourism is a good fit for your community, how ready are you to implement it?
Connie – In our last module Larry Dickerson covered

4. Capacities for Tourism
Local Support
Economic Climate
Tourism Management
Work Force
Environmental Concerns
Social Concerns
Tax Base
Marketing Capacities
Local Planning

5. Local Support Do you have local support for tourism efforts?
Local citizen support
Local government support for tourism
Local financial institutions support

6. Define Area Community County Geographic Area Region
Map – Alcona County Michigan – quilt trail route

7. Objectives of Assessments
Gather opinions
History and culture
Evaluate current experience
Evaluate current services
Evaluate current marketing
Interest in tourism
Capacity for program development

8. Community Assessment Tools
Appreciative Inquiry Approach
SWOY Analysis
Survey
Asset Inventory
Community Mapping
Panel Discussion
Focus Group

9. Additional Tool The Tourism Development Capacity Index (TDCI)

10. Reviewer . . . Announcement . . . Both
May we have your contact information?
WANTED –peer reviewers
For all or part of our upcoming web resources
Announcement of web resources going live.
Leave your in the chat box – and indicate:
Reviewer Announcement Both
Before we go to questions – two more things. . .
We will provide an e-announcement when our web-resources site is public.
And – for individuals willing to give us feed back on all or part of our web-resources – we will contact you.

11. Information and Questions
Thank you!
Information and Questions
Connie Mefford
Community Development Specialist
Kathy Dothage
Human Development Specialist