1. A Fundraising Fit for All: Urban, Rural and Suburban Part 2
Presented by:
Darlene Ike, Meals on Wheels for Chemung County
Malcolm Murray, Citymeals on Wheels
Lisa Woodring, Meals on Wheels Foundation of Western New York
October 6, 2017

2. A little about our programs

3. Citymeals on Wheels 18,414 Clients 15,412 Volunteers
2.2 million home-delivered weekend, holiday and emergency meals served annually
In 2016 total philanthropic dollars raised was $19 million
Total budget is $29 million
Staff – 30 people

4. Meals on Wheels for Chemung County
235 Clients
217 Volunteers
350 Meals served per day
82,000+ meals served in 2016
In 2016 total philanthropic dollars raised was $1,137,152
$104,622 annual fund
$27,520 major fundraiser
$1,005,010 capital campaign
Total budget $516,000
Staff - 2 full time including Executive Director plus 8 part time

5. Meals on Wheels Foundation of Western New York
3,455 Home delivered clients
1,700Volunteers
3,600 home delivered meals and 1,500 congregate meals served per day
911,000 home delivered meals and 239,307 congregate served in 2016
1.5 Million meals produced in 2016 through home delivered, congregate and other business
In 2016 total philanthropic dollars raised was $1,316,362
Total budget $8,085,599
Staff - 3 full time including Chief Executive Officer and 1 part time

6. What are we covering today?
Direct Mail/Online Fundraising
Recognition
Major Gifts
Planned Giving

7. Direct Mail Online Fundraising

8. Direct Mail Plan What is your goal? How often can and should you mail?
Can your list be segmented?
Can you differentiate your message?
How do you define renewal?
How do you define lapsed?
Can you build and maintain a recurring gift program?

9. Direct Mail Package What is your goal? Who are you mailing to?
What is in your package?
What is your story or message?
Does your ask tie into what you want?
Did you make it easy to give?
What are your gift strings?
Does the timing of your mailing work?
How are you tracking results?

10. Acquisition Bringing in new donors
Using other sources within your organization
Look at the long-term
Testing and segmenting
New donor welcome packet

11. Acknowledgement MUST THANK!!!!!
Was the gift for or from something specific?
Include tax/IRS language
Who signs the letter
Thanking them promptly
Personalize and be personal

12. Online Fundraising What is your goal? Are your emails responsive?
Who are you ing?
What is the overlap with direct mail?
Are you sending a single blast or creating a campaign?
How are you building in cultivation?
How are you tracking results?

13. Online Events One-day giving campaigns
Spring it On, Giving Tuesday, NY Gives, Share the Love
Amazon.Smile
Cultivate new donors
Board/committee/staff share with their networks

14. Recognition

15. Recognition Thank you Process Personal note from CEO/President
Thank you call script
Listing in publications or website

16. Major Gifts

17. Major Gifts Enlist your team
What is your organization’s definition of a major gift?
Establishing goals
Create your prospect list
Prospect research
Know your programs and projects
Know your ABCD’s backwards
Steward and show the love

18. Planned Giving

19. Planned Giving What is planned giving? Three categories:
Outright gifts
Gifts that return income or other financial benefits to the donor
Gifts payable upon the donor’s death
Benefits to the donor
Benefits to the organization
Where do we begin?

20. Questions?

21. Wrap Up Contact Us! Darlene Ike – darlene@mealsonwheelschemung.org
Malcolm Murray –
Lisa Woodring –