1. The Flourish Project - Individual Giving Strategy
To create, develop and implement a programme of fundraising from individuals to generate ongoing, sustainable income as part of the overall fundraising strategy.
Our aim:

2. The Flourish Project - Individual Giving Strategy
Our approach:
1. To identify, research and approach potential major gift donors
2. To create a wider framework for regular individual giving across all donation levels

3. The Flourish Project - Individual Giving Strategy Major Giving
Identify
Research
Plan
Involve
Ask
Confirm
Steward
The 7 Steps

4. The Flourish Project - Individual Giving Strategy Our Results (to date…):
40th Anniversary Appeal – total raised so far £12,000
Campaign Patron and lead donor secured
Active and growing solicitation programme (from in four months)
Key personnel confident with structure & content of face to face asks
Created a framework and toolkit with an emphasis on research and planning
Tested potential for individual major gift fundraising going forward

5. The Flourish Project - Individual Giving Strategy Lessons Learned (to date…):
Major gift fundraising is time consuming and labour intensive
Good organisation is crucial and research and planning are critical to success
Understanding and articulating the case for support is vital
Always aim for face to face meetings and always agree follow up plans
Enjoy it!