1. Primary Data Gathering Instruments
Questionnaire
Interview
Observation
Gemechis,Bereket,Alemayehu

2. Primary Data collection methods
Primary data are original observations collected by the researcher or his agents for the first time.
First hand data collected by researcher directly from the source.
Advantages of primary data:
Greater details in terms of the coverage.
More accurate by its nature.
As it involves definitions of terms and units used, it enhances the investigators’ understanding of the meaning of units in which data are recorded.
It indicates schedule, the procedure used in selecting the sample and size of the sample.

3. Methods of Primary Data Collection
There are several methods of collecting primary data
Important ones are:
Questionnaire
Interview method
Observation method

4. Cont’d…
The most common means of collecting data are the interview and the questionnaire.
In the past, the interview has been the most popular data-collecting instrument.
Recently, the questionnaire has surpassed the interview in popularity.

5. 1. The Questionnaire
Is a formulated series of questions, especially for statistical analysis.
Type of survey where respondents write answers to questions posed by the researcher on a question form.
Respondents are asked identical questions and answers are analyzed, patterns found and comparisons made

6. Questionnaire can be:
Closed choice or fixed questions: respondent chooses an option from a number of given answers.
Easy to classify and quantify, require less time and effort; do not allow the respondents to qualify, develop or clarify their answers
Open-ended questionnaire: the respondents formulate and record their answers in their own words
give a greater insight and understanding of the research topic; may be difficult to classify, quantify, and interpret

7. Advantages of Questionnaire
Lower costs in time and money
Better samples
Standardization
Respondent privacy (anonymity)
It is free from the bias of the interviewers, answers are in respondents own words.
Respondents have adequate time to give well thought out answers.
Respondents, who are not easily approachable, can also be reached conveniently.

8. Disadvantages of Questionnaire
Non-returns/ Non response
Misinterpretation
Validity problems.
It can be used only when respondents are educated and cooperating.
5. Once duplicated, it is not modifying and re-editing
6. The control over the questionnaire may be lost once it is sent.
7. There is inbuilt inflexibility because of the difficulty of amending the approach once questionnaires have been dispatched.
8. The method is slowest of all.

9. Strategies to improve response rates
Respondent-friendly questionnaire(simple language)
Endorsement(giving support)
Follow-up requests
Incentives
Confidentiality and privacy

10. Attributes of a Questionnaire
There are four important issues in questionnaire development:
Initial consideration
The cover letter
The instructions, and
The questions (content and wordings)

11. a. Initial Considerations
Check the literature for existing instruments.
The advantage of using an existing tool is that its reliability and validity may have already been established.
Creating your own questionnaire or interview schedule takes considerable time and skill.

12. b. The cover letter
It should explain to the respondent the purpose of the survey and motivate him to reply truthfully and quickly.
If possible, it should explain why the survey is important to him, how he was chosen to participate, and who is sponsoring the survey (the higher the level of sponsorship the better).
Also the confidentiality of the results should be strongly stressed.
It should identify the survey as official.

13. c. The instructions
It explains how to complete the survey and where to return it.
Guides how to complete all questions on Questionnaire

14. d. Question content and wording
Responses obtained in survey research are very sensitive to the types of questions asked.
Poorly framed or ambiguous questions will likely result in meaningless responses with very little value.
The following points are recommended rules for creating good survey questions.
Every single question in a survey should be carefully scrutinized for the following issues:

15. Keep the language simple.
Analyze your audience and write on their level.
It is usually suggested that writing at the sixth grade level may be appropriate.
Avoid the use of technical terms or jargon.
State, preferably in active voice.
All questions in the questionnaire should be worded in a similar manner.

16. 2. Keep the questions short
Long questions tend to become ambiguous and confusing.
A respondent, in trying to comprehend a long question, may leave out a clause and thus change the meaning of the question.

17. 3. Keep the number of items/ questions to a minimum
There is no commonly agreed on maximum number of questions that should be asked, but research suggests higher return rates correlate highly with shorter surveys.
Respondents do not like spending more than minutes on any survey, no matter how important it is.
Ask only questions that will contribute to your survey.
Do not leave out, however, questions that would yield necessary data simply because it will shorten your survey. If the information is necessary, ask the question.

18. 4. Limit each question to one idea or concept
A question consisting of more than one idea may confuse the respondent and lead to a meaningless answer.
Consider this question: “Are you in favor of raising pay and lowering benefits?”
What would a “Yes (or No)” answer mean?

19. 5. Do not ask leading questions
Leading questions are worded in a manner that suggests an answer.
Some respondents may give the answer you are looking for whether or not they think it is right.
Such questions can alienate the respondent and may open your questionnaire to criticism.
A properly worded question gives no clue as to which answer you may believe to be the correct one.

20. 6. Use subjective terms such as good, fair, and bad sparingly/economically, if at all
These terms mean different things to different people.
One person's “fair” may be another person's “bad.”
How much is “often” and how little is “seldom?”

21. 7. Allow for all possible answers
Respondents who cannot find their answer among your list will be forced to give an invalid reply or, possibly, become frustrated and refuse to complete the survey.
Wording the question to reduce the number of possible answers is the first step.

22. 8. Avoid emotional or morally charged questions and too direct questions
There are times when asking a question too directly may be too threatening or disturbing for respondents.
The respondent may feel your survey is getting a bit too personal!

23. 9. Formulate your questions and answers to obtain exact information and to minimize confusion
The survey author has to always be on the lookout for questions that could be misunderstood or confusing.
Some terms are just too vague to be useful. For instance, if you ask a question about the "mass media," what do you mean? The newspapers? Radio? Television? “How old are you?” mean on your last or your nearest birthday? Does “What is your (military) grade?” mean permanent or temporary grade? As of what date?
By including instructions like “Answer all questions as of (a certain date)”, you can alleviate many such conflicts.

24. 10. Include a few questions that can serve as checks on the accuracy and consistency of the answers as a whole
Have some questions that are worded differently, but are soliciting the same information, in different parts of the questionnaire.
These questions should be designed to identify the respondents who are just marking answers randomly or who are trying to game the survey (giving answers they think you want to hear).

25. 11. Understand the “should-would” question
Usually respondents answer “should” questions from a social or moral point of view while answering “would” questions in terms of personal preference.

26. 12 Avoid imaginary Questions
Imaginary questions have imaginary answers, which cannot be used for making scientific inferences.
Most respondents have never been faced with such issue and have never thought about it and so their answers tend to be quite random.

27. Cont’d… 13. Organize the pattern of the questions appropriately:
Place demographic questions at the beginning of the questionnaire.
Have your opening questions arouse interest.
Ask easier questions first.

28. Cont’d… Have general questions precede specific ones.
Group similar questions together.
If you must use personal or emotional questions, place them at the end of the questionnaire.
Thank the respondent at the beginning and at end
Assure the respondent that you will send a copy of the final results.

29. Cont’d… Pretest (pilot test) the questionnaire.
Have your questionnaire neatly produced on quality paper.
Be realistic in assuming about the respondents.
Other golden rule:
Do unto your respondents what you would have them do unto you.
Be attentive and appreciative of respondents’ time, attention, trust, and confidentiality of personal information.
Finally, make your survey interesting!

30. 2. Interviews
Interviews are among the most challenging and rewarding forms of data collection technique.

31. Types of Interviews
Among the major techniques and approaches to interviewing are the following.
a. Face-to Face Interviews /Personal Interviews
In the personal interview, the interviewer works directly with the respondent.

32. Advantages of Personal Interviews
It has the highest response rates.
Quick response can be attained.
Personal contacts are involved
Follow up questions can be asked.
It permits the longest questionnaire.

33. Advantages…cont’d… Higher flexibility.
Interviewers can observe the surroundings and can use nonverbal communication and visual aids.
The interviewer can control who answers the questions.
All types of questions can be asked including complex questions using illustrations and extensive probes.

34. Disadvantages of Personal Interviews
Interviews can be very time consuming
Interviews are resource intensive or very expensive as training, travel, supervision cost are added.
Interviewer bias is greatest.
The interviewer’s wording, tone of voice, appearance may matter.

35. b. Telephone interview
It is a popular survey method.

36. Advantages Telephone interviews enable to gather information rapidly.
They allow some contact between the interviewer and the respondent.
They allow the interviewer to ask follow-up questions.

37. Advantages…cont’d… They are cheaper than the personal interview.
No field staff is required.
Representative and wider distribution of sample is possible.

38. Disadvantages
Many people don't have publicly-listed telephone numbers. Some don't have telephones.
People often don't like the intrusion of a call to their homes.
Telephone interviews have to be relatively short or people will feel imposed upon.

39. Cont’d… Noise may interrupt the process.
Possibility of the bias of the interviewer is relatively more.
It is not suitable for intensive surveys where comprehensive answers are required to various questions.

40. 3. Observation Method
Observation is one of the methods of collecting data.
It is the most commonly used method especially in studies related to behavioral sciences.

41. Advantages of observation method
The direct observational technique enables the investigator to record the behavior as it occurs.
It can be used regardless of whether the respondent is willing to report or not.
It can be used even when it pertains to those who are unable to respond, such as an infants and animals.

42. Limitations of Observation method
Only the current behavior of a person or group of persons can be observed.
It doesn’t help us in gauging a person’s attitude or opinion or knowledge on a certain subject.
The observational method is very slow

43. Disadvantages…cont’d…
It is an expensive method
The information provided by this method is very limited.
Sometimes unforeseen factors may interfere with the observational task.

44. Thanks