1. Creating healthier communities
FOR YOUTH DEVELOPMENT
FOR HEALTHY LIVING
FOR SOCIAL RESPONSIBILITY
Creating healthier communities
North Carolina ymcas
Membership reciprocity program
Marketing & COMMUNICATIONS UPDATE
December 8, 2015
The outcomes from this morning’s webinar are:
Walk through the Communication Resources provided
Address any outstanding gaps
Position us all to activate resources appropriately in January

2. Overview of communication resources
Benefit Statement
MY Y IS NOW EVERY Y IN NORTH CAROLINA
Customizable Brochure (Publisher)
Customizable Flyer (Publisher)
Sample Website Content
Sample Social Media Content
Copy
Graphics
Talking Points
NC YMCA Reciprocity Manual

3. WEBSITE Header: MY Y IS NOW EVERY Y IN NORTH CAROLINA!
Your Y just got a whole lot bigger! We want to encourage members to utilize the Y as often as they can. Sometimes, it’s more convenient for members to utilize a Y in a different location when traveling, near a workplace or in another region.
Now, full facility/full privilege YMCA members have the flexibility to use other Y facilities throughout our state, at no extra charge. Simply present your active YMCA membership card and photo ID at the Y you’re visiting and enjoy free access.
Some restrictions and exclusions may apply. Prior to visiting a Y we recommend members contact them for more information.
For a complete list of participating YMCAs across North Carolina visit *here. You can find more information and details about the program **here.
Now get out, explore and stay connected to the Y!
*[Link to Alliance website]  **[PDF of the flyer]
Walk through the resources

4. SOCIAL MEDIA Date Time Platform Post January 4 8:00 a.m. Facebook
Your Y just got a whole lot bigger! We are excited to share another great reason to belong to the YMCA. You can now visit any Y in the state as part of your membership. So get out, explore and stay connected to the Y!
Visit <website> for details.
Use Graphic A
Twitter
Your Y just got a whole lot bigger! Y members can now visit any Y in the state
Use Graphic B
January 11
11:00 a.m.
We’ve got your #MotivationMonday! Y members can now visit any Y in the state for free.
We’ve got your #MotivationMonday! Y members can now visit any Y in the state as part of membership!
Walk through the resources

5. SOCIAL MEDIA Graphic A Graphic B Date Time Platform Post January 21
11:00 a.m.
Twitter
Get out, explore and stay connected to the Y! [Link to your website/page with reciprocity details]
Use Graphic B 
January 29
8:00 a.m.
Use Graphic B
Walk through the resources
Graphic A
Graphic B

6. Press RELEASE January 12, 2016
Walk through the resources

7. QUESTIONS?