1. Ethics, Social Responsibility, and the Start-up Venture
Chapter 2
Ethics, Social Responsibility, and the Start-up Venture

2. Overview Vision and values Ethics Social responsibility
Core values and success
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3. Vision

4. Core Values Fundamental beliefs about what is important in business
We create superior value for our customers
Endure beyond the tenure of the founder
Core values are not situational
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5. Purpose and Mission Purpose: the reason you’re in business
We’re in the business of education
Mission: the major objective of the company
To become the number 1 educator of real estate professionals in the U.S.
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6. Ethics Moral code by which we live and conduct business
Common ethical problems
Conflicts of interest
Survival tactics
Peer pressure
Pushing the legal limit
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7. Developing a Code of Ethics
Start with company self-examination to identify values
Identify the behaviors that would allow the business to display these values
Ask four questions
Will the actions take result in the greatest good?
Will the actions respect the rights of all parties?
Are the actions just?
Would I be proud if my actions were announced in the local newspaper?
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8. Social Responsibility
Benefits
Improved financial performance
Reduced operating costs
Enhanced brand image and reputation
Increased sales and customer loyalty
Increased productivity and quality
Increased ability to attract and retain employees
Reduced regulatory oversight
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9. Ways to Be Socially Responsible
Donate your product or service
Get other companies involved with you
Offer your expertise free of charge
Contribute to your community
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10. Core Values and Success
Success has purpose—it is a journey
Success goes hand in hand with failure
Success is the result of satisfaction with what you’re doing
Success takes a lot of work
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11. Take-Aways
List what your students took away from the discussion here in real time
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