1. Americans on the Religious Expressions of Candidates
Survey of Over 2,000 American Adults

2. Methodology
The online survey of adult Americans was conducted September 23 – 26, 2011
A sample of an online panel representing the adult population of the US was invited to participate
Responses were weighted by region, party, age, race, religion, gender and education to more accurately reflect the population

3. Methodology Continued
The completed sample is 2,144 online surveys
The sample provides 95% confidence that the sampling error does not exceed +2.2%
Margins of error are higher in sub-groups

4. Survey Responses

5. Only 1 in 6 Americans are more likely to vote for a candidate who regularly expresses religious conviction or activity.
4% Not sure
Q: “When a candidate running for office regularly expresses religious conviction or activity, how does that impact your vote?”

6. “When a candidate running for office regularly expresses religious conviction or activity, how does that impact your vote?”
Americans age (10%) are the least likely to select “more likely to vote for the candidate.”
Americans age 65+ (37%) are the most likely to select “no impact on choice of candidate.”
Younger Americans, (24%) and (24%), are more likely to select “depends on the religion” than older Americans, (16%) and 65+ (18%).

7. “When a candidate running for office regularly expresses religious conviction or activity, how does that impact your vote?” continued
Americans in the Midwest (14%) are the least likely to select “depends on the religion.”
Americans with a college degree are
Less likely to select “no impact on choice of candidate” (26% to 30%)
More likely to select “depends on the religion” (25% to 19%)
than Americans with no college degree.
Men are more likely to select “less likely to vote for the candidate” (34% to 26%) and less likely to select “depends on the religion” (17% to 25%) than women.

8. “When a candidate running for office regularly expresses religious conviction or activity, how does that impact your vote?” continued
African-Americans are the least likely to select “more likely to vote for the candidate” (2%).
Hispanic-Americans (41%) and African-Americans (43%) are more likely to select “less likely to vote for the candidate.”
Higher income Americans, $75-100K (26%) and $100K+ (26%), are more likely to select “depends on the religion.”

9. “When a candidate running for office regularly expresses religious conviction or activity, how does that impact your vote?” continued
Americans who consider themselves to be a born-again, evangelical, or fundamentalist Christian are
More likely to select “more likely to vote for the candidate” (28% to 11%)
Less likely to select “less likely to vote for the candidate” (10% to 35%)
Less likely to select “no impact on choice of candidate” (24% to 32%)
More likely to select “depends on the religion” (36% to 20%)
compared to Americans who do not.

10. “When a candidate running for office regularly expresses religious conviction or activity, how does that impact your vote?” continued
Americans who never attend a place of worship are the
Least likely to select “more likely to vote for the candidate” (3%)
Most likely to select “less likely to vote for the candidate” (67%)
Least likely to select “depends on the religion” (4%)

11. “When a candidate running for office regularly expresses religious conviction or activity, how does that impact your vote?” continued
Americans in large cities are the least likely to select “more likely to vote for the candidate” (11%) and the most likely to select “less likely to vote for the candidate (38%).
Americans in rural areas are the least likely to select “no impact on choice of candidate” (21%).
Americans in suburbs (26%) and rural areas (25%) are more likely to select “depends on the religion” compared to those in large (16%) and small (18%) cities.

12. Americans on the Religious Expressions of Candidates
Survey of Over 2,000 American Adults