1. Baseline Performance Measurement Report
Foxtail Golf Course
Baseline Performance Measurement Report
Presenter:
John McArthur, Director of Public Works & Community Services

2. Background
Initial baseline report of current conditions and performance:
Financial performance
Golf course and support facility maintenance
Golfer Services/Customer satisfaction
Capital improvements

3. Analysis Baseline measurements…
Reflect actual current conditions (June 2013) not ‘desired’ performance standards
Could indicate conditions above or below acceptable standards
May or may not indicate need for corrective action

4. Financial Performance
Financial baseline measured with a 3-year moving average; categories are…
Foxtail rounds played
Foxtail Golf Revenue
Rounds played compared to regional competitors
Revenue comparison to regional competitors

5. Financial Performance
Regional Comparison
Baseline Measurement = 68,819 rounds played; Golf Revenue = $1,350,000
Year
2010
2011
2012
Three-Year Average
Three-Year Percent Change
Rounds Played
59,221
70,967
76,269
68,819 29
Golf Revenue ($ in millions)
1.18
1.40
1.48
1.35 25
Source: CourseCo, Inc.

6. Financial Performance
Regional Comparison
Three-Year Average
(average/year)
Three-Year Percent Change
(percent)
Regional Three- Year Average
Percent Change
Rounds
Revenue
Foxtail
68,819
1.35 29 25
62,707
1.37 16 12
Windsor
52,743
1.36 8 9
Bennett Valley
66,560
1.41 11 3

7. Financial Performance
Foxtail rounds played and golf revenue has increased substantially since 2010
Neighboring publicly-owned golf courses have realized a moderate increase
Foxtail’s rate of change for 3-year average:
Rounds played = 29% increase
Golf revenue = 25% increase
Average regional growth for 3-year average:
Rounds played = 16% increase
Golf revenue = 12% increase
Foxtail rounds & revenue increase = 45% and 52% greater than regional average

8. Golf Course & Support Facility Maintenance
Course inspections conducted quarterly
Inspections include evaluation of the following features:
Tees, greens, bunkers, fairways, roughs
Water features
Cart paths
Course safety
Support facilities
Features rated on numerical scale, 1 - 5

9. Maintenance – North Course
Turf Areas – very good to excellent condition
Bunkers – edged and well-defined; some soil contamination
Cart Paths - mostly free of standing water and mud; several areas with severe cracking and failure
Seasonal Wetland Areas – well-defined, clearly marked, adjacent areas neatly landscaped; some weeding needed
Native Areas – overgrown with invasive weeds
Roughs and Landscaped Areas - well maintained; a few dead trees noted
Overall weighted average score = 78.6

10. Maintenance – North Course
Native Area
Seasonal Wetland Area

11. Maintenance – North Course
Hole #3 Green
Hole #10 Fairway

12. Maintenance – North Course
Hole #14 Tee
Hole #15 Bunker

13. Maintenance – North Course
Hole #14 Rough
Hole #2 Cart Path

14. Maintenance – South Course
Turf areas – generally in good condition
Cart paths – structurally sound but covered in mud or water in many locations and impassible in one location
Roughs and landscaped areas – good condition and well manicured
Bunkers – edged appropriately; several were wet and contaminated with mud
NOTE: There are no native areas designated on the South Course
Overall weighted average score = 68.6

15. Maintenance – South Course
Hole #10 Cart Path
Hole #10- Fairway

16. Maintenance – South Course
Hole #12 Cart Path
Hole #15 Bunker

17. Maintenance – South Course
Hole #17 Pond
Hole #18 Rough

18. Maintenance – Facilities
Buildings and adjacent grounds – well maintained and in good condition
Main parking lot landscaping – exceptionally neat and well manicured
Support facilities (Clubhouse, Pro Shop, Snack Bar/Pub, Banquiet Room, Golf Carts/Storage – well maintained and in good condition
Overall weighted average score = 80

19. Maintenance – Safety
Areas assessed are related to visitor and traffic safety:
Proper buffers between holes – well-established
Trip hazards – several trip hazards exist on cart paths at each course
Warning signs posted – new pedestrian safety signs recently installed at both courses
Traffic safety warning signs posted at street crossings – some signs missing on North Course

20. Golfer Services/Customer Satisfaction
Survey mechanisms to gauge customer satisfaction:
Golfer’s Survey – sent electronically to RP Golf’s data base members
Secret Shoppers – 114 points received out of 121 possible (May)
Comment Cards – average rating of 4.32 out of 5 (June)
Tournament Survey – ‘good’ to ‘excellent’ ratings (3 received in June)
Annual Nat’l Golf Foundation Customer loyalty and Satisfaction Program (CLASP) – electronic surveys sent to Foxtail patrons

21. 4.5% (Landlord’s and Tenant’s share)
Capital Improvements
RP Golf pays into Capital Improvement Fund (CIF) – percentage of gross golf revenue
CIF funds are held in trust by City
Year
Golf Revenue
1 and 2
1.0% (Landlord’s share) 3
2.0% (Landlord’s share)
Year 4 and Beyond
4.5% (Landlord’s and Tenant’s share)

22. Capital Improvements - 2013#
Project Name
Project Description
Estimated Cost
2013
2014
2015
2016
2017 1
South Course Irrigation
Audit
$ ,000
$5,000 2
New VFD
$ ,000
$6,000 3
Bunkers
North
$ ,000
$7,000
$15,000
$10,000 4
South
$ ,000
$4,000 5
Tee Renovation
Tee Leveling
$4,600 6
Irrigation/Drainage
Add drainage 13 south/repair catch basins throughout
$ ,600
$3,600 7
Add drainage 18 south and modify irrigation
$ ,300
$5,300

23. Capital Improvements - Beginning 2014#
Project Name
Project Description
Estimated Cost
2013
2014
2015
2016
2017 8
Clubhouse
Entry Sign/Statue Rehabilitation
$ ,000
$15,000
$5,000 9
Cart Path repair
North
$ ,000
$10,000 10
South
$ ,000 11
Carpeting
$20,000 12
Painting

24. Capital Improvements - Unfunded#
Project Name
Project Description
Estimated Cost
2013
2014
2015
2016
2017 13
Clubhouse
Construct Covered Pavilion (TBD)
$ ,000 14
Irrigation
South New and North Pump House New (TBD)
$ 1,900,000 15
Grading
Erosion Control 10/18 Lake North (TBD)
$ ,000 16
Parking Lot
Slurry Seal and Re-stripe (TBD)
$ ,000 17
Practice Area
Range Tee Expansion (TBD)
$ ,000 18
New Chipping Green

25. Next Steps
Review findings from baseline report with Rohnert Park Golf; discuss plan to correct deficiencies (by first week of September)
Golf Review Committee Meeting, review CIP and 3rd quarter financial information for percentage rent payment (by first week of September)
Receive amended CIP and work plan (by end of September)
Conduct course walkthrough (October)
Prepare next performance report (by end of October)
Present performance report with amended CIP and work plan to City Council