1. Creating Learner-Centered Models for Higher Education
Hi Everyone
Thank you for the introduction, John. OR
I’m the Director of Postsecondary Model Development and Adoption.
HTBH and really looking forward to today’s presentation.
I’ve been with EDUCAUSE for about three years, managing groups of grantees who participated in the Breakthrough Models Incubator and Breakthrough Models Academy. These programs brought C-level and mid-level teams of administrators together and supported them as they focused on developing and implementing different types of innovations to support student success ranging from competency-based education models to developing financial literacy campaigns to prevent stop-outs and dropouts in community colleges.
For these programs, we engaged designers from IDEO, a wildly successful design consultancy firm based in California which has helped organizations big and small tackle really thorny challenges ranging from how do we get bankcard users to save money to how do we get incubators to premature babies in Nepal on a shoestring budget? The BMI and BMA teams and I learned a tremendous amount about the theory of user centered design from IDEO and then I got to support the teams as they went into the field and tested out those theories.
I’m going to share with you today what we learned about user centered design, both the theory and the practice.
April 26, 2016

2. Engage in innovation to meet needs and solve problems.*
* Black Turtleneck Optional.

3. Start with Users Innovation Starts With Users DESIRABILITY VIABILITY
start here
DESIRABILITY
VIABILITY
FEASIBILITY

5. The Design Thinking Process Thinking: Principles + Process
The best designs are human centered.
Innovations arise from the clash of ideas.
The difference between creative people and innovative people is action.
EMPATHIZE
IDEATE
TEST
DEFINE
PROTOTYPE
Framing the problem is the foundation to the design.
Showing is better than telling.

6. Step One: Empathy EMPATHIZE IDEATE TEST DEFINE PROTOTYPE
The best designs are human centered. designs are human-centered.
EMPATHIZE
IDEATE
TEST
DEFINE
PROTOTYPE

7. Step Two: Define EMPATHIZE IDEATE TEST DEFINE PROTOTYPE
Framing the problem is the foundation to the design.

8. Step Three: Ideate IDEATE EMPATHIZE TEST DEFINE PROTOTYPE
Innovations arise from the clash of ideas. born from the clash of ideas.
The difference between creative people and innovative people is action.
The best designs are human-centered.
IDEATE
EMPATHIZE
TEST
DEFINE
PROTOTYPE
Framing the problem is the foundation to the design.
Showing is better than telling.

9. Brainstorming

10. IDEO Brainstorming Rules
Defer Judgment
Encourage Wild Ideas
Build on Ideas of Others – “Yes, And …”
Stay Focused on the Topic
One Conversation at a Time
Be Visual
Go for Quantity

11. Step 4: Prototype EMPATHIZE IDEATE TEST DEFINE PROTOTYPE
The difference between creative people and innovative people is action.
The best designs are human-centered.
Innovation is born from the clash of ideas.
EMPATHIZE
IDEATE
TEST
DEFINE
PROTOTYPE
Framing the problem is the foundation to the design.
Showing is better than telling. telling.

12. Step Five: Test TEST EMPATHIZE IDEATE DEFINE PROTOTYPE
The difference between creative people and innovative people is action.
TEST
EMPATHIZE
IDEATE
DEFINE
PROTOTYPE

13. Building Empathy – Going Deeper

14. The Problem Depends on the Perspective with the Constituent’s Problem/Need

15. Using Existing Knowledge

16. Building on Existing Knowledge

17. Connecting with Users

18. Individual Interviews

19. Participants for Interviews

20. The Value of Extreme Users

21. Group Interviews

22. IN CONTEXT IMMERSION

23. Analogous Cases

24. Engagement Strategies
Individual interviews
Group interviews
In-Context Immersion
Shadowing
Camcorders/Journals
In-context participation
Analogous Cases

25. Redefine the Problem / Need

26. RESOURCES Innovation Inspiration
d.School empathy guide
Co-Active Coaching: New Skills for Coaching People Toward Success in Work and Life, by Laura Whitworth, Henry Kimsey-House, Karen Kimsey-House and Phillip Sandahl (Davies-Black: 2009).
Change by Design, by Tim Brown (Harper Collins: 2009)

27. Questions?
Holly Morris, Director Postsecondary Model Development & Adoption