1. Iconic images

2. Word association game
Each person must say a word (place, time, person, whatever ...) that is associated with each of the following images as you see them.
Each word must be connected to the last, if you think the person who came before you said a word that was unconnected, you can say ‘ ‘challenge’ to see if they can explain
Start with the following picture:

4. The purpose of this display has been to demonstrate the power of images and icons.
They can have a lasting power and meaning that goes beyond the item itself.
Can you think of one image/item that sums up the twentieth century?

5. Your turn
Without discussing with anyone write down 5 things, people, events etc that you think defined the 21st Century so far
What has dominated the last 11 years?
How would you choose to represent them to future generations?

6. Great Briton Nomination
John Lennon (The Beatles)
As you watch the video make notes on the techniques that the presenter uses to try and make Lennon sound iconic
Listen for the following
´inventive´
How is interest in the band described? “Beatle ?”
“Lennon´s attitude made working class culture ?”
What was Lennon tuned into?
What else other than their music set the group apart?

7. Develop How did it change the century that it was part of?
How did it change the lives of the people living at that time.

8. Museum of the 21st Century
Choose your favourite idea
Working on your own, brainstorm your ideas for that one idea.
You will have to present your idea to the rest of the class to persuade them that it should be in the museum
Take each of the ideas that you have in your brainstorm and try and develop them with persuasive techniques
Also make sure you explain how your icon changed things in the world
Demonstrate how it is iconic and not just popular or famous.

9. Icon work: Starter ideas
If you´re stuck for ideas use some of these sentence starters and try and finish using persuasive techniques where you can.
“My icon changed the world because …”
“It is more important than similar inventions because…”
“It will be remembered in 50 years because…”
“Its appearance made it stand out …”
“most people in the world …”
“Its technology…”
“Its effect in different parts of the world …”

10. Persuasive techniques: Write up your own ideas.
Try to develop and improve on what you have already written for homework using the technqiues that you have just made a note of.
Triples
Rhetorical questions
Facts
Pronouns
Emotive language
Nominations of ideas will be tomorrow.

11. Example
“The mobile phone is an iconic item of the 20th century because it allowed people to connect in a way that had never been possible before. People had communicated on the phone for almost a century, but the mobile allowed people to make and change plans on the move, completely changing the way the that people did business and met friends.”

12. Peer assessment Swap with a partner and read their ideas
Try to write 3 questions that you think they need to answer, ideas that haven’t been covered
Or, mark sections that need developing in more detail

13. Homework Finish writing up your presentation
Try to learn it and think about the questions you may receive.

14. Dragon´s den What do you think this programme will be about?
“den” is where the dragon lives?
Why would someone go there?
Why would you call someone a dragon?

15. Dragon´s den: selling an idea
Magic whiteboard (good overview of programme idea)
What could the couple have done to make their pitch more successful?
What features of their presentation are successful?
Do you think that the product is a good idea?

16. Website pitch Hungry house pitch 1
What make the pitch of hungryhouse.co.uk more successful than the previous one we have just seen
What props do they use?
Do you think that the website would be a success? Why?

17. As a pair Select your idea
Imagine you had to pitch this as an original idea in Dragon’s Den
Brainstorm the main ideas that you could use to sell the product
With you partner write up the the pitch

18. Starter sentences

19. Pitch preparation – homework
Do you need any props?
What else can be done to make it a successful pitch?
You will have to perform this for the class and the class can vote on who gets the money.
Each person will have $100,000 to invest and they can divide it between upto 5 groups
Remember to keep in mind the product that they were given and how difficult a job it was to sell it

20. Sell yourself - 3 minutes
Imagine that you´re applying to be the captain of a team – sports/ social/ business
Write one sentence selling yourself
“I would make a good captian because …”
The best answer will get a GHM

21. Pair +
Product
Mark out of /20
Good points
Areas for improvement

22. Product presentation 20-18 Numerous well-developed arguments.
Mark
Criteria
20-18
Numerous well-developed arguments.
Speaker maintains engagement with reader – eye contact.
Various persuasive techniques are used successfully.
Pace of the speech is practised – pause for emphasis and increased pace at times.
May ask insightful questions of other groups.
17- 14
Well organised, with clear points for their product.
Engagement with reader maintained.
Some concious use of persuasive techniques.
Voice is varied to give some sense of meaning.
Pace is varied for effect.
Questions show attention to the detail of other groups.
13-10
A faltering performance, over-reliant on reading.
Minimal engagement with reader.
Lack of persuasive techniques.
Lack of variation in tone of voice and pace of the speech.

23. Hungry house 2
Ipad pitch Steve Jobs, Boss of Apple.