1. GIVING YOUR DOC THE BEST TREATMENT
with
Karim Ahmad
Senior Strategist, Digital Content
ITVS

2. AGENDA
INTRO ANATOMY OF A PROPOSAL ANATOMY OF A TREATMENT TIPS WORKS-IN-PROGRESS COMMON MISTAKES Q&A

3. ANATOMY OF A PROPOSAL
SYNOPSIS TREATMENT STYLE DISCUSSION TARGET AUDIENCE APPROPRIATENESS CURRENT STATUS & ACCESS

4. ANATOMY OF A TREATMENT
STRUCTURE – CONVENTIONAL OR NONLINEAR? CHARACTERS - WHO ARE THEY LITERALLY & EMOTIONALLY? PLOT – CONFLICT, COMPLICATION, AND RESOLUTION THEMATICS – WHAT IS UNIVERSAL HERE? TARGET AUDIENCE – THE NICHE & THE NATIONAL APPROPRIATENESS – WHO ARE YOU SELLING TO & WHAT DO THEY WANT?

5. TIPS
JUST TELL THE STORY MACRO & MICRO USE SIMPLE & DIRECT LANGUAGE WRITE VISUALLY AVOID SUPERLATIVES THINK ABOUT EXPERIENCE DESIGN

6. WORKS-IN-PROGRESS
COMPLEMENTARY, NOT REDUNDANT VISCERAL, NOT INTELLECTUAL MACRO & MICRO PROOF IS IN THE PUDDING

7. COMMON MISTAKES
MISSING OR LONG SYNOPSES ASSUMING THE READER’S LEVEL OF FAMILIARITY WRITING A RESEARCH PAPER LACK OF PROFESSIONALISM NO SPELL CHECK

8. THANK YOU!
Q&A

9. GIVING YOUR DOC THE BEST TREATMENT
with
Karim Ahmad
Senior Strategist, Digital Content