1. TechEd 2013
6/1/2018 7:59 PM
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2. Building Rich Media Applications with Windows Azure Media Services
6/1/2018 7:59 PM
WAD-B318
Building Rich Media Applications with Windows Azure Media Services
Mingfei Yan
Program manager
Microsoft
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

3. Agenda What changed for media industry?
What is Windows Azure Media Services
Reach Story w/ SDKs and Player Frameworks
Media applications on Windows 8
Web: a Flash player for Smooth Streaming
iOS player framework

4. What changed for Media Industry?
Household WW
OWN AT LEAST ONE
CONNECTED TV
SMARTPHONES
TABLETS
50%
19%
MULTITASK
WHILE WATCHING TV
10 Billions
80%
MOBILE CONNECTED DEVICES
*Source: Cisco, Gartner
2016 by

5. WEB MOBILE APPLICATIONS Fragmentation VIDEO BROWSER 99% sl
on DESKTOPS
and LAPTOPS
NO PLUGIN sl
PROGRESSIVE DOWNLOAD
ADAPTIVE STREAMING
There is an app for it
APPLICATIONS

6. High Quality videos for any device
Philosophy
format agnostic
Smooth Streaming
mpeg-DASH
Flash HTTP Dynamic Streaming
Apple HTTP Live Streaming
Progressive Download
protocol agnostic
High Quality videos for any device
Anywhere and Anytime
HTTP
RTMP
DRM agnostic
PlayReady
Adobe Access
Reach any end point
with best possible format, protocol and DRM for it

7. Reach Story – media players
Silverlight
Flash
HTML5
WEB
Smooth Streaming Player Framework
Smooth Streaming Client SDK
OSMF plugin for smooth streaming
HTML5 Player Framework
Windows 8
XBox
TV/STBs
APPS
Smooth Streaming Player Framework
Smooth Streaming Client SDK
Smooth Streaming Player Framework
Smooth Streaming Client SDK
Smooth Streaming Porting Kit
Partner integrations
WinPhone
Android
iOS
MOBILE
Player Framework for WinPhone 8
Smooth Streaming Client SDK
Partner SDKs and Frameworks
OSMF plugin for smooth streaming
Player Framework for smooth streaming with PlayReady
Player Framework for HLS
MPEG-DASH supports are on the road map
More information please see here.

8. Media Services Architecture
Client Libraries
“Build-On” Media Partners and Customers
Partner CDNs
iOS
REST APIs
Media Services
XBOX 360
Secure
Media Ingest
Encoding
On-Demand
Origin
Live Ingest
Live Origin
Advertising
HTML 5
Windows
Phone
Media Job
Scheduling
Static/Dynamic Packaging
Content Protection
Live Encoding
Analytics
Identity Management
Azure CDN
Android
Partner Technologies (Media Processors, Origin Servers, Live Encoders etc.)
Flash
Origin
(Fabric, Storage, Compute, Database)
Adaptive Streaming
Porting Kits
Caching
Released
Coming Soon
Partners

9. Demo
Using Windows Azure Media Services Portal

10. Streaming Media to Windows 8

11. 2 ways to delivery media to Windows 8

12. IE for Windows 8 IE10 on the Desktop on Windows RT IE10 on the Desktop

13. Media Applications for Windows 8
WINDOWS STORE APPLICATION

14. Demo
Bridging to desktop & apps

15. Smooth Streaming in Windows 8
Primary media delivery platform for Windows 8
Light up support for video element in modern style applications
HTML 5 Modern style applications
XAML Modern style applications
C++ Modern style applications
Provide an easy way to
Consume Smooth Streaming and other formats in future (e.g., MPEG-DASH)
Port existing video apps to windows 8
Monetize apps with in-built Ad support and rich Analytics
Get started with VS templates and client frameworks
Player Applications (Customer’s app)
Player Frameworks (HTML5/XAML Player Framework)
Client SDK (SS Extension SDK)
Media Pipeline (Windows 8 MF)
Platform (Windows 8)

16. Smooth Streaming Extension SDK
Application with Smooth Streaming Source
url : …/manifest
Application with video source
url : …/a.mp4
Media Engine in Windows 8 platform
Smooth Streaming
Extension SDK
Decoder
Renderer
Decrypter
(DRM)
Media foundation
Interface
PLAYBACK PIPELINE
Native codec support: H.264, WMV, VC-1 and etc.

17. Player Frameworks
Shipped as Open source at playerframework.codeplex.com
Builds on capabilities of Smooth Streaming Client
Available for multiple platform
Windows 8 Player
HTML/JavaScript Modern style applications
XAML/C# Modern style applications
HTML5 player for browser
Silverlight & Windows Phone player
Well established player framework
Plugin Architecture – import what you need
Player Applications (e.g., NBC, Comcast)
Player Frameworks (e.g., MMPPF, HTML5 framework)
Client SDK / Porting Kits (e.g., SSME, SSPK)
Media Pipeline (e.g., Silverlight, GStreamer)
Platform (e.g., Windows/ Linux)

18. Windows 8 Features Smooth Streaming (VOD and live) Advertising
Trick Play
Closed captioning
Advertising
Offline
Player styling
Smooth Streaming (VOD and live)
Progressive Video
DVR controls
Logging
Multiple Audio
MPEG-DASH
PlayReady DRM
Analytics

19. hello world video application

20. Advertising Definition
Linear Ads: presented before, between or after video content.
Linear Ad takes over the full view of video.

21. Advertising Definition
Non-linear Ads: runs parallel to the video content so the user still has the option of viewing the content.
It could be text, graphical banner/buttons or video overlays

22. Advertising Definition
Companion Ad: Pairing with Linear Ad or Non-Linear Ad
It offers sustained visibility of the sponsor throughout the video content
After 5 sec
when linear ad is over

23. Advertising Standards
VAST (Video Ad Serving Template) 3.0 / 2.0
It tells video player what to play
Recommended by IAB
Based on XML
Served by majority of ad servers
Five Ads formats:
Skippable Linear Ads
Ad Pods (a sequenced group of ads)
Linear Ads
Non-linear Ads
Linear Ads with Companions

24. Advertising Standards
VAST (Video Ad Serving Template) 3.0 / 2.0
<VAST version=“3.0”>
<Ad>
<InLine>
<AdSystem>My Ad Server</AdSystem>
<AdTitle>Car Company</AdTitle>
<Impression>...</Impression>
<Creatives>
<Creative>
<Linear>...</Linear>
</Creative>
<CompanionAds>...</CompanionAds>
</Creatives>
</InLine>
</Ad>
</VAST>

25. Advertising Standards
VAST (Video Ad Serving Template) 3.0 / 2.0
<Creative id="video" sequence="0" AdID="">
<Linear>
<Duration>00:00:32</Duration>
<TrackingEvents>...</TrackingEvents>
<VideoClicks>...</VideoClicks>
<MediaFiles>
<MediaFile apiFramework="Windows Media" id="windows_progressive_200" 
maintainAspectRatio="true" scaleable="true" delivery="progressive" 
bitrate=“200” width="400" height="300" type="video/x-ms-wmv">
<![CDATA[
]]>
</MediaFile>
</MediaFiles>
</Linear>

26. What to play - VAST
Demo

27. Smooth Streaming for Windows 8

28. I am a Developer: Tell Me How it’s Done
Download Microsoft Media Platform Player framework
Install Smooth Streaming client SDK
Install Microsoft PlayReady Client SDK
Where to get started:
Download MMPPF sample app and learn from sample code
Getting to know about Windows Azure Media Services

29. iOS Player Framework (HLS)
Enable you to build a native iOS application to playback video with dynamic advertisement insertion
Feature
Pre, Mid, Post-roll and Ad-Pod
Progressive download & HLS
VOD and Live Streaming
Standard Ad format (VAST, VMAP)
Performance
Seamless transition from Ad to Main Content and between Ads*
Future
Key services for AES encryption
Above: Sample iOS player shipped on github
*based on AVPlayer

30. Azure Media Services iOS player SDK
Demo
Sample player for iOS

31. What happened behind the scene?
VMAP.xml
Advertisement 1
Upload
At 5 Seconds Play
Vast.xml
Advertisement 2
At 15 Seconds Play
Vast.xml
Post roll Play
Vast.xml
Advertisement 3
Content Provider
Develop
VMAP.xml
Player developer
5 S
15 S
Post Roll

32. Flash Client OSMF Plugin Monetization Support
Open source Media Framework:
Existing players can migrate by adding plugin for Smooth streaming, such as strobe media player
Supports both video-on-demand and live streaming
Monetization Support
OSMF Ad / Analytics Plugins
Additional support for more standards like VMAP
VMAP integral part of WAMS Advertising
Download link for flash client

33. Azure Media Services flash player SDK
Demo
Sample flash player for smooth streaming

34. Summary - Reach Story WEB APPS MOBILE Silverlight Flash HTML5
Smooth Streaming Player Framework
Smooth Streaming Client SDK
OSMF plugin for smooth streaming
HTML5 Player Framework
Windows 8
XBox
TV/STBs
APPS
Smooth Streaming Player Framework
Smooth Streaming Client SDK
Smooth Streaming Player Framework
Smooth Streaming Client SDK
Smooth Streaming Porting Kit
Partner integrations
WinPhone
Android
iOS
MOBILE
Player Framework for WinPhone 8
Smooth Streaming Client SDK
Partner SDKs and Frameworks
OSMF plugin for smooth streaming
Player Frameworks for smooth streaming with PlayReady
Player Framework for HLS
MPEG-DASH supports are on the road map
More information please see here.

35. Resources Learning TechNet msdn http://channel9.msdn.com/Events/TechEd
6/1/2018 7:59 PM
Resources
Learning
Sessions on Demand
Microsoft Certification & Training Resources
TechNet
msdn
Resources for IT Professionals
Resources for Developers
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

36. Complete an evaluation on CommNet and enter to win!
6/1/2018 7:59 PM
Complete an evaluation on CommNet and enter to win!
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

37. 6/1/2018 7:59 PM
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.