1. Asia to Europe & Pacific
Accor Campaign
Asia to Europe & Pacific
11 May 2015
Aniko Koltai
Supplier marketing manager

2. Introduction
We welcome the opportunity to work together with Accor on a proposed business development marketing campaign covering GTA’s Asian retail source markets.
This is an outline of options and recommendations based on available marketing inventory in various markets in Asia. We are of course open for discussion on the activity suggested.
GTA channels are ‘clean’ environments with virtually no other third party activity taking place. This provides fantastic standout for Accor in an uncluttered environment providing access to a target audience with virtually zero wastage.
The campaign is valued at EUR 55’000.

3. Overview «GTA’s Accor Premium Collection in Europe» Objective:
The campaign is designed to expose booking agents to selected Accor brands in chosen destinations. The aim being to drive long-haul business from Asian source markets.
Source markets: (Retail clients)
South Korea, Taiwan, Hong Kong, China, India, Indonesia, Singapore, Malaysia, Thailand
Destination markets:
Germany, Netherlands, Austria, Italy, UK
Brands: MGallery, Sofitel, Pullman
«GTA’s Accor Premium Collection in Europe»
Booking period: July – Sept 2015
Travel period: July – Sept 2015
Source markets:(Retail clients)
South Korea, Taiwan, Hong Kong, China, Japan, India, Indonesia, Singapore, Malaysia, Thailand
Destination markets:
Australia
Brands: Ibis, Mercure, Novotel, Pullman
Reduced rates (DI promo)
Booking period: June – Aug 2015
Travel period: July – Aug 2015
Language translations: Communications will be translated into local language in-line with regular communications (some smaller markets receive communication in English as a default language)

4. Recommended Campaign Activity & Costs
SOURCE MARKET
DESTINATION MARKETS & BRANDS
CONTENT
DURATION
COST
Banner on POS, RBS Homepage Bottom Centre
9 Asian source markets: Korea, Taiwan, China, India, Thailand, Malaysia, Singapore, Indonesia, Hong Kong
Germany, Netherlands, Austria, Italy, UK
Brands: MGallery, Sofitel, Pullman «GTA’s Accor Premium Collection in Europe»
Hotel imagery, brief message. Links to landing page.
July (4 weeks)
EUR9,000
Banner on POS, RBS Index page Bottom Left
Sept (4 weeks)
Australia, New Zealand
Brands: Ibis, Mercure, Novotel, Pullman
Reduced rates (DI promo)
Aug (4 weeks)
‘Connected ‘ monthly newsletter Banner Ad
Hotel imagery, brief message. Links to landing page
Once in August (for each market)
EUR3,000
Once in June, once in July (for each market)
EUR6,000
Landing Page
HTML page featuring 20 hotels in Europe with imagery and information, with “book now” call to action deep linking into POS.
Entire promotion period July - September
EUR11,000
Brands: Ibis, Mercure, Novotel, Pullman Reduced rates (DI promo)
HTML page featuring 20 hotels in Australia with imagery and information, with “book now” call to action deep linking into POS.
Entire promotion period June- August
TOTAL
EUR58’000
EUR 55’000

5. HONG KONG
WBS – Home Page Rotating banner

6. HONG KONG
RBS Rotating Banner and Tower Banner

7. HONG KONG
Landing pages

8. Thank you.