1. Introduction to AWS Marketplace and Desktop Applications
Welcome and introductions
© 2017 Amazon Web Services, Inc. and its affiliates. All rights served. May not be copied, modified, or distributed in whole or in part without the express consent of Amazon Web Services, Inc.

2. Overview What is the AWS Marketplace Why AWS Marketplace
How to use the AWS Marketplace
Ecosystem
Overview of the day – let customers know what this presentation is about.

3. What is the AWS Marketplace1
What is the AWS Marketplace

4. DEVELOPMENT & OPERATIONS
Marketplace Software Augments the AWS Platform
MARKETPLACE
HYBRID ARCHITECTURE
ENTERPRISE
APPS
ANALYTICS
APP SERVICES
MOBILE SERVICES
DEVELOPMENT & OPERATIONS
IoT
Business Apps
Integrated Networking
Data
Warehousing
Queuing & Notifications
API Gateway
One-click App Deployment
Rules Engine
Virtual Desktops
Business Intelligence
Workflow
Identity
DevOps Resource Management
Direct
Connect
Device Shadows
Business Intelligence
Application Lifecycle Management
Sharing & Collaboration
Hadoop/Spark
Search
Sync
Device SDKs
Streaming Data Analysis
Mobile
Analytics
DevOps Tools
Identity
Federation
Containers
Streaming Data Collection
Transcoding
Single Integrated Console
Corporate
Triggers
Device Gateway
Databases
Integrated App Deployments
Machine Learning
Push
Notifications
Resource Templates
Registry
Backup
Elastic Search
Networking
Data Backups
SECURITY & COMPLIANCE
Storage
Integrated
Resource Management
Identity Management
Access Control
Key Management & Storage
Monitoring
& Logs
Configuration Compliance
Web application firewall
Assessment and reporting
Resource & Usage Auditing
Security
CORE SERVICES
Compute
VMs, Auto-scaling, & Load Balancing
Storage
Object, Blocks, Archival, Import/Export
Databases
Relational, NoSQL, Caching, Migration
CDN
Networking
VPC, DX, DNS
Operating Systems
Clearly Third party software augments our AWS platform. Interviews with customers ,suggests your procurement preference, is “ buy an AWS Managed service”. This reduces your operational burden – lets you focus on the things you know best. But depending on how you want to measure it , there are several thousand very important software companies. At , we think have landed most of the important ones. But we know there are more. But Marketplace augments the AWS platform, and makes the selection and deployment easy.
INFRASTRUCTURE
Regions
Availability Zones
Points of Presence

5. AWS Marketplace
AWS Marketplace is a managed software catalog that helps customers find, buy, and immediately start using the software and services they need to build products and run their businesses.
3,800+ software listings
Over 1,170 participating ISVs
Open source and commercial software
Bring-your-own-license
Procure new
Deployed in 14 AWS Regions
Curated
Integrated to AWS Billing
Ties products into AWS Service Catalog

6. 2
Why the Marketplace

7. Why we built AWS Marketplace …
Challenges for Businesses
Software Procurement
Finding the Right Solutions
Overprovisioning of Software
Scaling Quickly
Multiple Vendors to Manage
Ask what challenges they face when they try to solve a problem? Some if not all of the above bullet points will resonate with the customer. Address the customers pain points and allow for the connection between problem and how AWS Marketplace solves that problem.

8. Reduce TCO, Increase ROI
Pay as you go Software
Low Risk evaluation
Integrated billing with AWS reduces procurement friction
Easy to change software vendors
Reduce costs with annual subscription and negotiated deals with vendors offered with AWS
Unleveraged Software
Just like server utilization impacts TCO, underutilized software licenses and complex software procurement cycles add unnecessary cost
Main themes here:
Marketplace software increases ROI/Lowers TCO
Same value proposition as other AWS services
Because you can move fast you can innovate quicker, launch new products quickly, etc
Annual Subscriptions similar to RI’s on AWS

9. AWS Marketplace – A public managed catalog2 1
Submit
Test
Preview
Publish
7/24 Scanning
Vulnerability notifications and removal/work-rounds
Vendor Supply Portal
Centralize digital assets 3
Sunset older versions
Add instance type/region
Ongoing catalog additions
Version updates* 5
Actively monitor health & expansion 4
But what we are being told, is that our value as we innovate, is much more than shopping mall or an advertising page. We are a managed catalog service.
Why does this matter? As each org in this room, stands up software on AWS, you can either set up your own sourcing and version management model, or you can rely on us. And we are engineering on many dimensions here. We engineer on discovery and search; we index; we enable a publishing flow for the vendors – we just landed a new workflow portal, 2 weeks ago, for the ISV’s. Built on AWS SWF, simple workflow, we have enabled a faster tool for multiple roles at the ISV to author, and update versions into our catalog. We have built out a multi continent operations team – US and EMEA – which scans, daily, the catalog for security. If we find risk, we take down the AMI, and we notify you. These are costs that we can remove for you. They increase YOUR speed. We monitor the performance of the provisioning. And we make it increasingly easy for the ISV to publish versions to various OS’s. They can load their IP, and bind the software to up to 7 different OS’s. And we teach the ISV how to design for our metering API’s. All of this, saves you time and cost.
*Vendor dependent

10. 3
Marketplace Overview

11. AWS Marketplace: Pricing
Hourly Pricing Model
No EULA
No Commitment
Pay as You Go
One Bill to Pay
New pricing dimensions
By User
By host
By Data
SaaS Contracts
Pricing Model Overview… No Commitment, no large investment, the simplicity this brings a customer.

12. AWS Marketplace – Pricing Options
Free Trial
Get Started on AWS Marketplace with free trial & no commitment
Good for initial evaluation
Hourly
Pay for software and compute capacity by the hour with no long-term commitments
Ideal for Development & Test
Monthly
Make a monthly payment and receive a discount on the monthly pricing charge
Ideal for temporary projects and baseline workloads
Annual
Make a low, one-time payment and receive a significant discount on the annual pricing
Ideal for periodic and regular workloads

13. Metering for Hybrid cloud
Business Model Innovations
Metering for Hybrid cloud
Flexible Metering
New APIs for software vendors to call
Elastic pricing on dimensions tied most closely to usage and valOpen source and commercial software
Single pane of glass for billing and monitoring on AWS or in AWS/hybrid scenarios
Flexible Business Models with SaaS Subscription and Contracts
On-premises
Cloud
AWS MP Metering
AWS invoice
AMI
SaaS Subscriptions
SaaS Contracts
Hourly
Hourly
Monthly, Year,
2 & 3 Year
Auto Renewed
Auto Renewed
Auto Renewed

14. BYOL – Bring Your Own License
Facilitate customer migration to the Cloud
Leverage existing licenses
AMI’s are tested on AWS and updated regularly
Lower Total Cost of Ownership
Buy fewer licenses augment with hourly Marketplace licenses
Talk about the flexibility: BYOL, Hourly Billing
Ask how this would make their buying decisions easier, how will this make their deployment faster, as how advantageous it would be to try out several solutions for little to no cost.

15. AWS Marketplace for Desktop Apps
Simplified software procurement
Monthly consumption model
Selection of more than 100 apps across 11 categories
Search, select and buy in minutes
One AWS invoice
Bring up that we have a Marketplace for Desktop Apps. Show how this is just as easy and beneficial for the customer.

16. AWS Marketplace for Desktop Apps
Application & Web Development
Productivity & Collaboration
Media & Encoding
Security, Storage & Archiving
Utilities
Find out what the customer is using today? Ask about a recent Desktop App decision/purchase that is fresh in their minds. Then associate it back to one of the categories above and show that it can be used across the board for other desktop app decisions.

17. Amazon WorkSpaces App Marketplace (WAM)
Desktop Apps delivered seamlessly
Dynamic Application Management
Build Collections of desktop apps and policies for multiple user groups
Easy to manage dashboard
Market leading products
Provides customers selection and license flexibility to scale up or down as the organization grows
Speak to the WAM. Talks about our WorkSpaces solution and now we provide the ability to add applications to the WorkSpaces environment.

18. Amazon WAM Benefits
Use this slide to show how WAM fits into the process and how easy this is for a customer.

19. AWS Service Catalog: Simplify Access Management
AWS Service Catalog: Simplifying Access Management Private Catalog for Organizing and Launching Infrastructure & Software Services on AWS
AWS Service Catalog allows organizations to create and manage catalogs of IT services and software on AWS. It enables users to quickly deploy approved IT services they need in a self-service manner.
Control
Standardization
Governance
Agility
Self-service
Time to market
Administrator
Users
AWS Service Catalog allows you to set up a private catalog, to apply better governance over a catalog of your defined services that you want teams repeatedly using.This catalog of services can be any combination of configured AWS Services and software. You can have a service or product being a single EC2 virtual machine instance, but it can also be a full 3-tier web application architecture. Consistency of using well designed or optimized resources, helps your efficiency and scaling.
Within the service you include various configuration options, which you can preset or have configured by your end users upon launch time using a parameter they can set. This catalog of services are your actual products curated for your end users that can they can then deploy. Users can launch products, see what is running and they can also update or terminate their products.The catalog and its services are configured by your administrator, the end users can focus on their applications and use self service to manage their application stacks. This is a Private Catalog. Not a public catalog. Every org needs one. Our goal is to make it easy, scalable, and pervasive.

20. 4
Ecosystem

21. AWS Marketplace Categories
MIGRATION TOOLS
HEALTHCARE & LIFE SCIENCES
DIGITAL MEDIA
BUSINESS
APPLICATIONS
IOT
MICROSOFT
WORKLOADS
LINUX &
OPEN SOURCE
MOBILE
GIS
NETWORKING
BI & BIG DATA
STORAGE
DEVOPS
DATABASE
SECURITY

22. Popular Vendors by Category often procured & deployed out of AWS Marketplace by customers
Operating Systems
Security
Storage
Networking
Database
Media
DevOps BI

23. AWS Marketplace Customers
AWS Marketplace Enterprise Customers
AWS Marketplace Customers
Oil & Gas: Shell, BP, Hess
Healthcare: Merck, Pfizer, J&J, MNS
Technology: Netflix, Samsung, Adobe
Manufacturing: GE, Phillips, Schneider Electric
Financial Services: Finra, Intuit, Commonwealth Bank Of Australia
Retail: ShopDirect, Ocado, Best Buy
Media: Financial Times, Dow Jones, Newscorp, Conde Nast

24. Getting Started Browse by category, software provider or keyword
aws.amazon.com/marketplace
View most common Scenarios
On the product detail page, select how you want to consume your software (hourly, monthly or annual subscription).
Choose your instance size, accept terms and spin up software
This would be a good time to bring up the marketplace on your browser to show a customer just how easy it is. Tailor this section to helping them find a solution that they might have brought up during the conversation in earlier slides.

25. Use Case: Accelerate data migration to Amazon Redshift
Using Redshift, Philips needed to load data faster. They discovered Attunity on AWS Marketplace and launched Attunity CloudBeam over a weekend
A Philips’ Data Scientist used Free Trial functionality to test
Moved 35 Million records in a matter of 90 minutes vs. 2+ months
Use Case showing the agility and functionality of how AWS Marketplace solved a problem quickly.

26. Innovate faster and accelerate your journey to the cloud
Evaluate and compare software choices in AWS Marketplace
Use BYOL and upgrade to newer versions
Shift your customers to Pay-as-you-go or SaaS Contracts
Start a trial, AWS Quick Star
Learn how to integrate multiple AWS Marketplace Solutions
Ok, we hope today, between myself, Nike and John Wiley, that we have given you food for thought on how you think about your software assets. Most companies, as you migrate or transition, have a broad array of resources.
I would have you think about the following: getting your hands around your full software library. Deciding what projects drive what level of standardization or modernization you want to pursue. Begin to think about AWS Marketplace as public library of assets you can use – and if you have licenses from vendors, become aware of their match of a BYOL right in our public catalog. BYOL useage of Markeplace is rising rapidly – it lets you deploy faster, use latest versions, and also find out if your vendor has enabled that. If not, look for new vendors with new subscription model we might have enabled. And as you build your own library of resources, consider Service Catalog as a Private Catalog service, that can help you better organize and manage the array of resources you are setting up. Ultimately, plug in a Spend Management tool, either AWS budgets or a Third party tool such as Cloud Health or Cloudability or Apptio, , and over time we have ideas on applying Spend Controls to Launch rights in Service Catalog. . More to come on that.
In total ,we want to help you innovate faster, reduce costs, and drive efficiency into your model.

27. Any Questions?

28. Thrive Market Scales from $0 - $100 million in 14 months.“
Thrive Market is an e-commerce start up with a mission: to make healthy living affordable and accessible for every American family.
Enabled rapid growth — from $0 - $100M in 14 months.
They now have a 360-degree view of their customers that’s updated every hour using Amazon Redshift, Tableau and Matillion ETL.
The ability to scale and quickly prototype technologies have them up and running in days.
AWS Marketplace enabled us to fulfill our mission at a speed that wouldn’t otherwise be possible.
Click on the company logo
To go to the AWS page
Nick Green
Co-Founder & Co-CEO ”
Thrive Market is a membership platform that is on a mission to make healthy living affordable and accessible for every American family.
STORY BACKGROUND
High growth Membership-based e-Commerce company delivering healthy food at a 25-50% discount.
They were a start-up that needed a highly scalable infrastructure. They knew they were going to grow, but never imagined how fast.
SOLUTION & BENEFITS
AWS Marketplace enabled growth that would not have been otherwise possible. They grew from $0 - $100 million in 14 months.
They can create a 360-degree view of their customers. They can collect information from various sources — including 3rd parties like FaceBook — bring all that into their environment on an hourly basis, and connect it all together.
Ability to move 10 million records per hour to create their EDW.
Able to choose, test, and deploy 100 licenses of Tableau in 3 days.
The flexibility to scale, the ability to prototype different technologies with a single click and have those up and running in days.
Can avoid the procurement process, which can take 2-3 months.
Consolidated billing – all vendor fees come to them on one bill.
CONTENT TAGS
Main use case: Start up and Grow Fast
Additional use case: Create a 360-degree view of the customer
Key words: Analytics, Business Intelligence, Visualization, Reporting, e-commerce, rapid growth, rapid scaling, 360-degree view of the customer, consolidated billing
AWS Services used: Tableau, Amazon Redshift, and Matillion ETL for Redshift.
Benefits Realized: Rapid growth; 360-degree view of the customer; move large amounts of data fast; choose, test, and deploy new software in days.

29. Sage Human Capital doubled their revenue with half the staff.“
Traditional business intelligence tools were too expensive.
Used TIBCO Jaspersoft in AWS Marketplace to implement a recruiting analytics solution.
Increased customer satisfaction due to visibility of the entire candidate funnel.
They are now able to provide enterprise-class predictive analytics and big data search services.
TIBCO Jaspersoft in AWS Marketplace enabled us to double our revenue and cut our staffing costs by 50%.
Paul Grewal
CEO ”
Sage is a talent staffing and recruiting company located in San Bruno, CA.
STORY BACKGROUND
Sage Human Capital specializes on executive and technical search. The challenge was finding a low cost BI solution with low maintenance requirements.
SOLUTION & BENEFITS
By using AWS Marketplace they have adopted a new recruiting model that is faster and more cost effective than existing recruiting firms.
They've combined the power of technology and building relationships to create the next generation recruiting firm.
Sage Human Capital found a 1-Click deploy, pre-configured and ready-to-run solution.
Enterprise class solution affordable for their smaller organization
CONTENT TAGS
Main use case: Analytics
Additional use case: Recruiting analytics
Key words: Analytics, Business Intelligence, Visualization, Reporting, dashboard, cloud analytics
AWS Services used: TIBCO Jaspersoft in AWS Marketplace
Benefits Realized: Revenue growth, reduced cots and increased customer satisfaction

30. MakerBot uses Matillion ETL for Amazon Redshift to get 360-degree customer views“
With over 2 million active users, needed to grow the company by becoming more customer centric.
Using Matillion ETL for Amazon Redshift in AWS Marketplace, MakerBot can get a 360° view of the customer.
Able to pull data from 9 source systems, and orchestrate all the data builds.
Developers can by-pass traditional long software procurement cycles and get their projects done fast.
We’re now growing into our market faster by knowing exactly what our customers need.
Nitay Gold
VP Business Systems and Data, MakerBot ”
MakerBot engineers and produces 3D printers, based on NY.
STORY BACKGROUND
MakerBot is the largest desktop 3-D printing company in the world with over 2 million active users per month, and 1.5 million 3-D printing projects in their community.
MakerBot creates clusters in Amazon RedShift, and then puts Matillion ETL on top of that to orchestrate data builds from 8-9 different sources to get a 360-degree view of the customer.
By knowing exactly what their customers need, MakerBot is fulfilling its vision to become a truly customer centric company.
SOLUTION & BENEFITS
By combining RedShift and Motillion, MakerBot is now able to rapidly innovate with quick testing and deployment of the right software; they can test it, spin it up, pay for it by the hour if they want it, or just turn it off if they don’t like it.
Can orchestrate data from MySQL, PostegreSQL, and Microsoft SQL Server databases — as well as cloud-based apps like SalesForce and Marketo; they can simply point to the data sources and pull the data they want.
Integrated billing shows all costs on one dashboard.
CONTENT TAGS
Main use case: Big Data, Analytics and Business Intelligence (BI); Database and Data Warehouse; Development and Test; High Availability
Keywords (seperated by commas): data, warehousing, infrastructure, database, innovation
All AWS Services used by the customer: Amazon RedShift, AWS Marketplace
Benefits Realized: Agility, Better Performance, Ease of Use, Flexibility, Lower Cost, Lower Time To Market, Reliability, Scalability/Elasticity, Security, Speed, User Experience

31. SimplePay uses RiverBed to go global in three months“
Decided to expand globally, but lacked local infrastructure
Deploying Riverbed SteelConnect in AWS Marketplace, provisioned 3 new countries in 3 months
Reduced the touch required to provision by 90%
Global redundant network for high availability, starting with capacity to support 1,000 transactions per second
Sitting at my desk, I can turn on AWS in a new country, and in 10 minutes, the network is connected.
Rob Gillan
Chief Technology Officer ”
Global payments processing services, based on Sydney, Australia.
STORY BACKGROUND
SimplePay lets any business or consumer securely send and receive payments online, or through mobile phones
SimplePay operates multiple AWS regions that needed to be connected together into a single Virtual Private Cloud
Using Riverbed SteelConnect in AWS Marketplace, SimplePay has deployed several gateways in AWS VPC’s (networks) to handle thousands of transactions per second, using heavy use of databases that must replicate and synchronize throughout the world
SOLUTION & BENEFITS
By using AWS, SimplePay deployed a global solution that can be managed in a simple way. Their backbone was built in less than one day, and their database took 1-2 days to get everything up and running.
SimplePay has implemented a globally replicated redundant network, required for the financial industry, yet they can scale up and down as needed. With pay-as-you-go pricing, they can deploy infrastructure and capabilities when they need it, without additional infrastructure cost.
CONTENT TAGS
Main use case: Networking, High Availability; Mobile; Website/Web App
Additional use case(s):
Keywords (seperated by commas): Software defined network
All AWS Services used by the customer: AWS Marketplace, Amazon VPC
Benefits Realized: Options are: Agility, Availability, Durability, Flexibility, Lower Cost, Lower Time To Market, Reliability, Scalability/Elasticity, Security, Speed

32. GREE Uses AWS and Aviatrix to Launch Games Faster“
Needed cloud centric model to accelerate game launches and acquisitions
Enabled agile game development strategy with AWS and Aviatrix
Simplified migration to VPC with 50% less staff
Reduced time to integrate new games and users by 95%
Significantly improved security and availability
GREE uses AWS and Aviatrix to significantly lower game development and integration time.
David Pippenger
Director, DevOps GREE ”
As the global leader in free-to-play, GREE International Entertainment Inc. unleashes the power of gaming by taking it mobile and making it social
Aviatrix provides an innovative solution to make cloud networking as dynamic and elastic as compute and storage
is an older case, need to updated notes on this slide

33. Vango uses AWS to improve the experience of buying & selling art“
Needed faster way to create digital interfaces in applications and prototype new designs.
Use Imagizer Media Engine in AWS Marketplace to realize faster time to market.
Have slashed the time to create new media interfaces — from days to hours.
Pay-as-you-go lets them cost-effectively scale based on real-time customer traffic.
Image manipulation and management used to be a burden; now it’s an advantage.
Win Raguini
CTO, Vango ”
Vango is an online marketplace built for independent artists to sell their original artwork, based in San Francisco, CA.
Imagizer is a real-time image processing engine designed to fit and be part of the AWS Stack..
STORY BACKGROUND
Vango is an online Marketplace that connects emerging artists with art lovers, making it simple to find and buy art online.
The company runs Imagizer Media Engine in AWS Marketplace
Before implementing Imagizer, it took 1-3 days to implement any new interface; now it takes only hours.
SOLUTION & BENEFITS
Faster Time to Market — Can build product in a fraction of the time — the key to bringing in more revenue.
Flexible Pricing — Pay-as-you-go pricing make it cost effective to scale down when traffic is low, and scale up when more users come to the site.
Global Footprint — Vango has a global audience that expects fast response times.
Secure Cloud — They now have the security of using software on top of the AWS ecosystem.
Easy to Manage and Control — Easy to evaluate software because of 1-click evaluation. Get a single, simple bill for all the services they use.
CONTENT TAGS
Main use case: Digital Content Delivery; Development and Test; Internet of Things; Website/Web Application
Additional use case(s): Mobile, Media, Application development
Keywords (seperated by commas): Digital media, UI, image manipulation, application development, mobile, image management, manipulate images, ecommerce, art
All AWS Services used by the customer: AWS Marketplace, Amazon EC2, Amazon S3
Benefits Realized: Agility, Better Performance, Ease of Use, Flexibility, Lower Cost, Lower Time To Market, Scalability/Elasticity, Security, Speed, User Experience

34. Goodwill Gains Peace of Mind with N2W & AWS for Backup and Recovery“
Constant outages of physical servers prevented stores from operating and students from learning.
Uses Cloud Protection Manager by N2W software in AWS Marketplace for backup and disaster recovery.
Designed for zero downtime: can turn servers on from a backup image immediately after a failure.
At deployment of CPM, they spun it up into an image and enabled the services within a couple of hours.
Since we’ve gone with AWS, our systems have been up 100% of the time.
Mark Boyd
President & CEO, Goodwill Industries, Southern NJ/Philadelphia ”
Goodwill's mission is to help put people to work.
Provides highly-efficient data protection for production environments deployed in the public cloud.
STORY BACKGROUND
Goodwill industries is a not-for-profit organization whose mission has always been to put people to work to help them realize their economic potential.
Uses Cloud Protection Manager by N2W software in AWS Marketplace for backup and disaster recovery
Went from constant outages of physical servers, causing costly downtime at their stores, their schools, and their offices — to being able back up all of their servers on an hourly basis, and then restore a server within moments of a data or server failure.
SOLUTION & BENEFITS
Pay-as-you-go pricing lets them deploy software instantly anywhere in the world and scale immediately; they can stretch and shrink their environment to accommodate business needs — and not pay for resources or run a bloated environment that they don’t need.
Have gained the peace of mind to let AWS and N2W worry about the IT infrastructure to protect all of their data, systems, and assets — which frees Goodwill to focus on their business.
When they first ordered the N2W software, they were able to spin it up into an image and enable the services within a couple of hours.
With full-functional trials, they could test new technologies to make sure it was a good fit before making a costly investment in a solution that they might not end up liking.
CONTENT TAGS
Main use case: Archiving; Backup and Storage; Big Data, Datacenter Migration; Database and Data Warehouse; Disaster Recovery; High Availability
Additional use case(s): n/a
Keywords (separated by commas): reliability downtime, uptime, IT infrastructure, outages, servers, back-up solution, disaster recovery, data protection, backup image, evaluating software, buying software, flexible, scalable
All AWS Services used by the customer: AWS Marketplace
Benefits Realized: Availability, Better Performance, Durability, Ease of Use, Flexibility, Reliability, Scalability/Elasticity, Security, Speed

35. Europol, Intel, AWS, and Barracuda Join to Fight Cybercrime“
This is a good example of Corporate Social Responsibility: These key relationships are making Internet better for millions.
Europol needed a secure, high-traffic website to help them in their fight against ransomware.
Barracuda in AWS Marketplace is Europol’s infrastructure for their website, NoMoreRansom.org
Intel implemented the solution, did the testing & vulnerability assessment, and made the site available…in a few days!
First day, had 2.6 MM visitors; AWS and Barracuda handle the traffic, scaling up and down as needed.
Steven Wilson
Head of European Cybercrime Centre, Europol ”
The European Police Office is located in The Hague, Netherlands
STORY BACKGROUND
Europol assists the European Union’s Member States in their fight against serious international crime and terrorism.
NoMoreRansom.org is a single source for advice on how to prevent ransomware and, if you’re caught by ransomware, it lets you download a solution to unencrypt your encrypted files. In collaboration with Intel Security and AWS, it uses Barracuda software solutions from AWS Marketplace.
Ransomware (viruses that lock down entire customer databases, and ask for money to release them) is one of the biggest threats Europol is currently seeing in cybercrime; this collaboration is helping make things safer for the public in Europe – and the world.
SOLUTION & BENEFITS
By using Barracuda in AWS Marketplace, Europol was able is able to launch a global website in 3 days that’s capable of handling millions of hits and downloads.
Over 12 MM people have accessed this site; AWS scales up and down to handle the traffic and the IT infrastructure, so the other partners can do what they do best.
AWS worked around the clock to make sure the high-traffic, high-security site was up when Europol needed it…and continues to work around the clock to make sure it stays up.
CONTENT TAGS
Main use case: High Availability; Security; Website/Web App
Keywords (separated by commas): ransomware, security threats, cybercrime, website, testing, vulnerability
All AWS Services used by the customer: AWS Marketplace, Amazon Route 53, AWS WAF, Amazon s3 and Amazon cloudfront
Benefits Realized: Availability, Better Performance, Ease of Use, Lower Time To Market, Reliability, Scalability/Elasticity, Security, Speed, User Experience

36. CEO & Co-founder, Apposphere
Apposphere runs mobile and Artificial Intelligence on AWS to Scale and Keep Customers Happy “
Needed to deploy new mobile features in minutes, had costly downtime, and inadequate scalability.
Complete technology stack — from AWS Elastic Beanstalk, to Bitfusion.io (AI), to mobile services.
Pay-as-you-go deep learning in AWS Marketplace
Can satisfy increasing customer demand for more data, new apps, and mobile response.
We are scaling 50-60% every month. And our customer satisfaction continues to grow, too.
Shridhar Kamma
CEO & Co-founder, Apposphere ”
Providing AI-Based & enterprise-level applications marketing solutions for a fraction of their typical cost.
Bitfusion develops advanced optimization technologies for the world’s most compute-intensive applications.
STORY BACKGROUND
Apposphere produces a mobile application that delivers real time leads from social media channels using deep learning, AI and machine learning.
Apposphere runs Elastic Beanstalk, Bitfusion,io.
Went from using dis-integrated apps and servers that caused costly downtime and low customer satisfaction, to using a coherent and seamless solution that lets them quickly deploy solutions, and flexibly scale based on customer demand.
SOLUTION & BENEFITS
AWS provides the complete technology stack -- from orchestrating various AWS services, to AWS Marketplace vendors for deep learning solutions and mobile services.
Using Bitfusion was as easy as using an in situ instance.
They pay only for what they really need; they can prototype various apps to find the best solution, then scale or deploy as a production instance… and THEN start ‘the meter.’
CONTENT TAGS
Main use case: Big Data, Analytics and Business Intelligence (BI); Content Delivery; Database and Data Warehouse; Development and Test; High Availability: High Performance Computing; Internet of Things; Mobile
Additional use case(s): mobile
Keywords: application development, scalability, deep learning, artificial intelligence, AI, prototyping, scaling, downtime,
All AWS Services used by the customer: AWS Marketplace, Amazon EC2, Amazon RDS, Amazon S3, Amazon Route 53, AWS Elastic Beanstalk
Benefits Realized: Agility, Availability, Better Performance, Ease of Use, Flexibility, Lower Cost, Lower Time To Market, Reliability, Scalability/Elasticity, Speed, User Experience

37. Matillion: From 0 to $1MM RR in 12 months“
Matillion needed to meet customer demand for fast and scalable high-volume data transformation tools
Solution Integration is simplified by leveraging Amazon Redshift as the data processing engine and launching in AWS Marketplace
Fully leverage APN & AWS Marketplace programs
re:Invent sponsorship & session
Marketplace features, e.g. Free Trials
Marketplace GTM
Enterprise Customer Success Stories
Integrated Partner Campaign
Our customers demand high speed to market. We enable those global customers, and simplify selling, with AWS Marketplace.
Matthew Scullion,
Managing Director ”
Matillion is a cloud analytics software vendor based on Manchester, UK
STORY BACKGROUND
Matillion is a high-growth cloud software company, specializing in self-service business intelligence and analytics. In 2011, they were born natively on AWS Marketplace with the vision of speeding up and simplifying the speed and ease of data transformation. Launched at re:Invent 2015, $0-$1m ARR in 12 months including multiple Fortune/Global 500 customers and a dozens of exciting tech, media and online customers
SOLUTION & BENEFITS
Delivered as an AMI on the AWS Marketplace, Matillion ETL for Redshift was created to speed up and simplify the way organizations can work with data in Amazon Redshift..
By using AWS Marketplace, Matillion is currently supporting customers in 10 different countries who are analyzing millions of transactions every day.
When Matillion’s customers’ have data warehouse projects, they can leverage the speed and scale of Amazon Redshift to transform their data up to 100 times faster than before.
Matillion’s customers already trust the AWS infrastructure. This diminishes their fears about the risks in running a cloud solution for data transformation.
CONTENT TAGS
Main use case: Big data
Additional use case(s): Analytics and Business Intelligence
Keywords (seperated by commas): ETL, ELT, Amazon Redshift, Data Integration, Matillion, Redshift, customer analytics
All AWS Services used by the customer: Amazon Redshift, AWS Marketplace
Benefits Realized: Ease of Use, Flexibility, Lower Cost, Lower Time To Market, Scalability/Elasticity, User Experience

38. Innovate Faster and Deliver Application Workloads On Demand“
F5 customers were demanding rapid go-to-market services around multiple locations in the world
With BIG-IP in AWS Marketplace, F5 expanded their market due to our attractive price structure
F5 customers can deploy application services across cloud and hybrid IT systems
Using AWS, F5 provides a common, consistent model for app delivery: no re-testing or re-validation required
With the AWS Marketplace, we’ve expanded our market beyond Global 2000 buyers.
Nathan Pearce
Senior Technical Marketing Manager, F5 Networks ”
F5 provides solutions for application delivery.
Seattle, Washington
STORY BACKGROUND
F5 Networks helps organizations scale cloud, data center, and software-defined networking (SDN) deployments to successfully deliver applications to anyone, anywhere, at any time. They were looking for a simple solution to enable small and medium organizations with their offerings.
SOLUTION & BENEFITS
F5 leverages EC2 and the AWS Marketplace providing a hourly billing model for its BIG-IP® Virtual Editions, and availability of the F5 BIG-IQ™ Cloud orchestration product
With flexible billing options for BIG-IP Virtual Editions, F5 provides customers with the ability to spin up (or down) application delivery infrastructure and services on demand. AWS customers can pay just for the F5 services they use, lowering overall TCO
Organizations can quickly and seamlessly enable application-focused capabilities—such as cloud bursting, cloud-based app development and testing, and moving entire application workloads to the cloud—without requiring the up-front investment previously associated with such tasks.
CONTENT TAGS
Main use case: Business Applications
Additional use case(s): Development and Test; High Availability; Website/Web app
Keywords (seperated by commas): ADN, application delivery infrastrcuture
All AWS Services used by the customer: Amazon EC2, AWS Marketplace
Benefits Realized: Availability, Ease of Use, Flexibility, Lower Cost, Lower Time To Market, Scalability/Elasticity, User Experience

39. Technical Director, LANcom
Westcon Comstor grows their AWS based business using AWS Marketplace Channel Incentive Program “
LANcom (Managed Services Provider) faced issues backing up all their servers using old hardware
LANcom partnered with Westcon-Comstor (System Integrator) to help them safely migrate to the cloud
N2W (Marketplace ISV) now lets LANcom do full DR backups in 2 hours, when it used to take days
Time to deployment for LANcom has gone from hours or days to 30 minutes
Westcon-Comstor helped us implement a solution that works seamlessly with our existing services, and slashes performance time.
Imran Sadiq
Technical Director, LANcom ”
Lancom is a cloud-first managed services provider and custom software developer specializing in Amazon Web Services, Citrix, and Microsoft technologies.
Westcon-Comstor helps partners harness the evolution of technology by collaborating with vendors and customers in a unique engagement model to revolutionize the way business is done.
STORY BACKGROUND
LANcom is a managed services provider and customer software developer.
LANcom used Westcon-Comstor as their system integrator to replace their on-prem hardware by migrating to the cloud.
It used to take LANcom days to do a full disaster recovery backup, it now takes only 2 hours — and their time-to-deployment has been slashed days to 30 minutes.
SOLUTION & BENEFITS
It’s fast and easy for LANcom to implement software with1-click deployment in 30 minutes — compared to the hours or days it would take to buy from a 3rd party, set it up, and evaluate it.
System Integrator, Westcon-Comstor, drew from their AWS Marketplace cloud distribution program to help their reseller partner, LANcom, create a complete managed service for LANcom’s customers.
AWS Marketplace offers 1-click deployment to LANcom that integrates into their existing billing engine with Westcon-Comstor, rather than separate invoices for each new product.
CONTENT TAGS
Main use case: Archiving; Batch Processing; Backup and Storage; Datacenter Migration; Database and Data Warehouse; Development and Test; Disaster Recovery; Website/Web App
Additional use case(s): Storage
Keywords (separated by commas): buy software, evaluate software,deploy software, implement solutions, cloud solutions, moving to a cloud platform, cloud distribution, backing up data, cross-region replication, policies, schedules, time to deployment, back up solution, disaster recovery
All AWS Services used by the customer: AWS Marketplace, Amazon S3
Benefits Realized: Agility, Ease of Use, Flexibility, Lower Cost, Lower Time To Market, Scalability/Elasticity, User Experience