1. The Prosperity of the 1920s
Analyze how technological innovations and increased production efficiencies led to economic prosperity and growing mass consumption in the.

2. Henry Ford and the Rise of the Automobile
Ford built the Model-T in 1905.
In 1914, Ford introduced the assembly line to increase production.
Workers performed an individual task on the car as it moved by on a conveyor belt.

3. Henry Ford and the Rise of the Automobile
By 1925, Ford Motor Co was producing 1.6 million cars a year.
1 car every 10 seconds!
The price of the
Model-T was under $300.
75% of first-time car buyers purchased their cars on credit. (Buy now, pay later.)

4. Turn and talk to your neighbor. Be prepared to discuss.
Make a list of what other industries were created or benefitted from the boom in auto sales?
Turn and talk to your neighbor.
Be prepared to discuss.

5. Economic Prosperity = Mass Consumption
More jobs + Higher wages + More leisure time Economic prosperity Disposable income + advertising + new consumer goods Mass consumption