1. helping to develop corporate aims and objectives

2. Objectives
Strategy/Plan
What’s the right order?
Mission statement
Corporate Aims
What are the most common/most important business objectives?

3. The Mission, the aims and the objectives of firms
What a firm wants to do; to whom and why! Sometimes how…
Clear, distinct and internal
Values-led; qualitative
LT/MT focused
Mission statement
Becomes Corporate Strategy and strategic plans formed fed by the Aims, Objs. Qualitative and Quantitative content
Why have aims & objectives?
Survival
Profit
Growth/ sale max
Cost efficiency
Market share
Employee welfare
Customer satisfaction
Meeting needs of stakeholders
Corporate Aims
Objectives
Strategy/Plan
Delivery=Do it!
Key Performance Indicators (KPIs)
Dept’l objectives
Problems that arise
Can you include everyone?
Idealistic
Not Clear message
No guarantee of success
Stakeholders
(each SH can have diff aims/objec to other SHs!!
Internal – owners, shareholders, employees, mgrs
Customers, competitors, suppliers, central/local gov’t, bankers, pressure groups, trade associations, and local community

4. Stakeholder analysis – who wants what, when, for whom and why….
Internal
Obj/Aims
External
Objs/Aims
e.g pupils
parents

5. Activities
Conduct stakeholder analysis for SHS, separate out into internal and external stakeholders and what their aims/objectives/motivations might be.
Review SHS’s own corporate aims and objectives by looking at the website
Brainstorm in groups of two or three and develop, design and present SHS’s NEW corporate strategy with a:
Mission Statement
Aims
Objectives
Strategic Plan (what/how they can make the above happen)
Internal
Obj/Aims
External
Objs/Aims
e.g pupils
parents

6. SHS corporate strategy 2017
Mission statement
Corporate Aims
Objectives
Strategy/Plan

7. Activities How this will work for you:
Brainstorm your ideas together
Collate them and agree the wording
Be confident to disagree…..this is part of the process
Pull it together: Start to develop a presentation…..logos, branding, image.
Once you have agreed your slides present back to the class
Compare and contrast

8. What business objectives?!
Read the Snapchat case study on page 165
Then watch this BBC News
Then read these
$3billion? No thank you
Bigger than…..?
Copycat, copycat you don’t know what you’re looking at….
Now, try and think Snapchat and business objectives. Can you draw up your own set of MO/CA/Obj & Strategy for this company?
Mindmap this out on the handout

9. Snapchat corporate strategy 2017+
Mission statement
Corporate Aims
Objectives
Strategy/Plan

10. Stakeholder analysis – who wants what, when, for whom and why….
Internal
Obj/Aims
External
Objs/Aims

11. Changing business objectives – Facebook
When companies grow their objectives and expectations change  from MIT college room to $multi-billion global company ($408.50b!) and 1.5b users
Growth is often associated with three specific strategies:
Vertical integration
Control supplies
Guarantee access to market
Horizontal integration
Greater market share
Economics of scale
Different segment of market opens up
Conglomerate integration
Entirely different market(s)
Cars….

12. Facebook, organisational growth and changes of strategy
Working in teams of two or three you need to research, consolidate and present a case study of Facebook’s growth since inception
Focus on the following areas:
Mergers/ alliances/ take-overs since inception using horizontal, vertical and/or conglomerate
Business growth in users/market value/business operations (where in the world) over time
Problems with Facebook growth – concerns, fears, anxieties
The future of Facebook – make some future assumptions about what Facebook 2020 might look like
You will need at least 10 credible sources listed in a joint bibliography
To be presented back Tuesday 25th April.
Start here 
Here 
And here 

13. Changing business objectives and business growth – extended case study
Making money from social media is fraught with difficulties
Consider Facebook – it needs to make money from Instagram and Whatsapp if the business is to succeed.
Research and produce another document using the title:
How does/will Instagram and Whatsapp will make money for facebook
Look at the whole list of acquisitions by Facebook – are you impressed? Does the company it bought look like a money-making business? Choose three companies you DON’T KNOW then research them:
This is what [my company] does
This is how [my company] could make revenue for Facebook
Review this approach to how Google makes its revenue
How does Google make it’s money?
How will Google continue to make it’s money?
Can Instagram and Whatsapp just do what Google will do? Explain your reasoning.
No more than two sides (like the FB handout we saw) so we can share the work around easily

14. Where to take it next?
Using one of these links decide on one company to investigate
Apply the same approach as before
Look at growth – V/ H or Con integration
How, where, what, when who does [this company] make money?
No more than two sides of information

15. Corporate Strategy – making good/ bad decisions
Read the Tesco case study from the textbook (A3 sheet)
Now read the second Tesco case study and answer the questions at the end
Now read this  Tesco store closures and then this FT report
Using the information/evidence to plan out answers to the following discussion topics on the back of your A3 sheet
Assess why Tesco decided to choose USA over China? Was this a wise move?
What was the mission Tesco wanted to achieve with Fresh and Easy?
What stopped the strategy, mission, aims and objectives from being fulfilled?
Is anyone to blame? Should Terry Leahy be blamed?
On reflection what did they do well? What did they not do well?
2015 – what are they doing now?