1. SONY
C O R P O R A T I O N

2. A G E N D A
Company History
Founder : Akio Morita
Corporate Policy
Strategy & Organization

3. Company History
Tokyo Telecom Engineering
First Japanese tape recorder
First transistor radios
First pocket-sized radio
Name change to Sony
(from "sonus," Latin for "sound," and "sonny," meaning “little man”)
Intro of Trinitron color TV – explosive growth
Walkman personal stereo

4. Company History
1980’s - Major Producer of computer disks/ floppies
Bought CBS Records for $2 billion.
Bought Columbia Pictures for $4.5 billion.
Sony Playstation released to great success.
JV with Philips (inventors of the CD) to make Super Audio CD
Launched Wega flat-screen TV
JV with Philips, Sun Microsystems to develop networked entertainment products
Walkman with MP3 capabilities

5. Company History
Formed PlayStation.com – games/software online
Restructured all entertainment units under Sony Broadband Entertainment
JV Sakura Bank and JP Morgan Chase for online bank.

6. Founder: Akio Morita
Groomed to take over 14-generation family Sake business
Strong entrepreneurial spirit: Tokyo Telecom Engineering
Revolutionary thinking: Brand is lifeblood of company success
Listed Sony on NYSE in 1970.
1966 “Never Mind School” emphasize the capabilities of individuals, rather than their prior academic background and history – a revolutionary concept for Japan.
Strong belief R&D leads to new ways to meet customer needs.
Co-chair of various conferences, including the Japan-U.S Business Council, The Trilateral Commission, and the World Economic Forum in Davos.

7. Founder: Akio Morita
Instrumental in easing trade friction with the U.S by playing leading roles in the Keidanren (Japan Federation of Economic Organizations), the Japan-U.S. Economic Relations Group.
Morita chosen as one of Time magazine’s 20 most influential business people of the 20th century - the only Asian member on its list.
Akio Morita: The Sony man
who put Japan on the corporate
map passed away in October 1999.

8. Procurement Policies Reflect Corporate Policy
Open Doors and Fairness
Quality and Competitive / Reasonable Price
Delivery Assurance and Services
Optimum Procurement
Technology Development
Suppliers' Management

9. Strategy and Organization
Continue to focus on communications and home electric appliances, but also content and services
Vertically integrated business
Vision is to become a broadband entertainment company
CEO Idei Nobuyuki wants Sony to be wherever people gather (Internet)
Product-Market Strategy: Apply IT to product design, production, distribution, and sales

10. Sony Computer Entertainment:
Sony Business Units
Electronics:
Audio,Video, Televisions Information and Communications.
Sony Computer Entertainment:
Hardware and related software
Sony Music Entertainment:
Sony Music Entertainment Inc.: Columbia Records, Sony Classical, Sony Discos,Sony Disc Manufacturing, and Sony Music Nashville
Sony Music Entertainment Japan: Sony Records and Epic Records

11. Sony Pictures Entertainment –
Sony Business Units
Sony Pictures Entertainment –
motion picture - production, acquisition and distribution
television – programming, production, acquisition and distribution
home video - acquisition and distribution
television broadcasting
operation of studio facilities
Sony Life Insurance
Other:
Sony Finance International, Inc.
Sony Trading International Corporation
Sony Broadcast Media Co. Ltd.
Other local entertainment businesses in Japan, U.S., and Germany.
Blue Streak Wheel of Fortune Big Daddy

12. Region $ (Millions) % of Total
Sony Business Units
Region
$ (Millions)
% of Total
Japan
20,012 32 US
19,124 30
Europe
13.872 22
Other Regions
10,074 16
Total
63,082
100