1. Business Cases Ruben Riestra - Inmark

2. DP sustainability challenge
Digital revolution
Public services: a Market
Mandate NOT enough
Must face tough competition

3. Sustainability chances
Management issues
Customer Management
Competitive Advantage
Delivery Performance
Sustainability chances

4. Business case: Does it make sense?
A type of decision-making tool used to determine the effects a particular decision will have on profitability. A business case should show how the decision will alter cash flows over a period of time, and how costs and revenue will change. (Business Dictionary)
An explanation or set of reasons describing how a business decision will improve a business, product, etc., and how it will affect costs and profits and attract investments (Cambridge Dictionaries)
A business case captures the reasoning for initiating a project or task. It is often presented in a well-structured written document, but may also sometimes come in the form of a short verbal argument or presentation (Wikipedia)

5. How do we create a Business Case?
7 step procedure 7
Communicate 6
Plan for implementation
Make a choice & assess the risk 5 4
Analyse the alternatives 3
Gather data & estimate time frame 2
Identify the alternatives 1
Defining the opportunity

6. Developing a Digital Preservation Business Case1
Defining the opportunity
What’s the idea?
How is this idea related with your Mission/Vision?
Why do you want to do DP?
How do expect DP to add value to your content or services?
What are the expected benefits?

7. Developing a Digital Preservation Business Case2
Identify the alternatives
What are the options for implementing your project and specific DP activities?
Involve stakeholders
What to preserve?
Are you going alone?
Include partnerships/collaborations

8. Developing a Digital Preservation Business Case3
Gather data & estimate time frame
Estimate the different results of each of the alternatives
Create time frame for implementation of each of the alternatives
How long will it take until the benefits of the opportunity are achieved?
Make assumptions

9. Developing a Digital Preservation Business Case4
Analyse the alternatives
Evaluation of the metrics against each of the alternatives
Create a framework to compare them.
What metrics
Financial metrics
business performance metrics
Compare metrics / make a pros and cons table
4. Analyze the alternatives
We need to evaluate the metrics against each of the alternatives and thus we need also to created a framework to compare them.
What metrics do we use:
Financial metrics (ROI, costs, revenues etc)
Other non-financial business performance metrics: user satisfaction, visibility of content
Finally we compare the various metrics and make a pros and cons table

10. Developing a Digital Preservation Business Case5
Make a choice & assess the risk
What if the metrics can’t be explained in financial terms?
What risks are underlying your choice?

11. Developing a Digital Preservation Business Case6
Craft a plan for implementing your idea
List of actions
Due dates
Primary milestones
Allocation of resources
Impact on budget and revenues

12. Developing a Digital Preservation Business Case7
Communicate your case
Necessary to have sufficient management buy-in
A communication plan is needed to gain this buy-in
Statements used for convincing decision makers to adopt/approve DP activities
Accountability for funds used for creating the digital content
Fullfill legal obligation
Preservation of research results and data
Fullfil organization’s mission
potential revenues to elicit management buy-in

13. Thank you!