1. Interlinking Publishing’s Future with:
Digital Publishing
Interlinking Publishing’s Future with:
Jobs
Books
Social Media
English Majors
Steven Chevalia
November 2, 2011

2. Agenda What is Digital Media? Legal Jargon (Sneak Peek) e-Readers
Define “Digital Media”
What the definition offers us
Legal Jargon (Sneak Peek)
e-Readers
Tablets vs. e-Readers
e-Reading Software
Books or Apps?
Publishing
Publisher
Self
Open Discussion

3. “Available in electronic form; readable…by computer.”
Digital
“Available in electronic form; readable…by computer.”

4. “Means of communication…that reach or influence people widely.”
Media
“Means of communication…that reach or influence people widely.”

5. Comprehensive Definition
Digital Media is a means of communication that can reach or influence people widely and that is available in an electronic form.

6. Digital Media: So What? Exponential Growth
Let’s look at some numbers in "Digital Media" blogs.
CD’s
2002
Books
2011
Class Action
Complaint PDF

7. e-Readers Amazon Kobo Apple Sony Barnes & Noble Kindle Fire iPad
iPhone
Sony
Barnes & Noble
Nook

8. e-Readers Vs. Tablets
What is the difference between an e-Reader and a normal tablet?
iPad, Xoom, ThinkPad Tablet.
iRiver Story HD, Nook, Kindle.
E-INK Technology
Electronic Paper Display
No Backlights
Physical changes

9. e-Reading Software Developers
Google Books
Kno
Blio

10. Direct to e-Pub Exporting
Pages
InDesign

11. e-Books What is an e-Book? According to Lynda.com: “A book that is an
electronic file.”

12. Enough With the Mechanics
On to the Good Stuff!

13. How to Get Published: Before
Write Manuscript
Mail Manuscript with SASE (Self Addressed Stamped Envelope)
Wait for Response
Keep Waiting
Contacted by Editor
Manuscript Accepted
Wait for Review Copy
Revise Manuscript According to Editor’s Notes
Wait for Final Product
See Final Product
Begin Working on or Sending out Your Next Manuscript

14. How to Get Published: Soon
Write & Manuscript to Publishers
Contacted by Editor
Manuscript Accepted
Wait for Editor’s Comments
Work 1-on-1 with Digital Department Editors/Designers
Revise Manuscript based on Editor’s Comments
See Printed/Digital Edition
Work on Next Manuscript

15. Random House Editors Digital Decisions
Editors consider possibilities, during development.
Try to find new ways to navigate information.
Try to fit text and images cut from printed version.
Try to find information online relevant to title’s topic.
Would the book benefit from links?
Other potential benefits for this title?
Liisa McCloy-Kelley VP, Director eBook Product Strategy & Operations. Random House

16. Random House Editors (2)
Authorial Input
Is this information that would lend itself to app functionality?
Will this type of book do well with enhanced audio and video?
Will this type of book help build a market for future books like this?
Is there some part of this that would benefit from interactivity?
Is the author willing to work with us?
Does the author have a vision for their digital product?
Liisa McCloy-Kelley VP, Director eBook Product Strategy & Operations. Random House

17. Where Do You Stand? Publishers Consumers Authors Too Big
Too Little Time
Consumers
Great Opportunity
Digital Products Flooding Market
Authors
Still Poor

18. Editorial Accuracy

19. References
Bob Nelson [Technology] Sriram Panchanathan [Marketing] Steve Paxhia [Higher Education] Dan Stasiewski [Library Lending] Michael Tamblyn [KOBO Reading Life] Mary Tripsas Mitchell Weisberg [Higher Education] Liisa McCloy-Kelley [Random House Publishing]