1. Kick Off Email Theme: Explanation of the campaign
From: Executive Sponsor, Company Campaign Manager, or Floor Captain
To: All employees
Subject: We’re Stepping Up and Powering Down!
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Hello everyone!
I am excited to announce [Business Name]’s commitment to reducing energy waste by participating in the Step Up and Power Down movement. Step Up and Power Down is a new initiative between PG&E and the City of San José where local businesses do our part to reduce energy waste by taking simple actions.
Did you know that workspace devices account for up to 20 percent of an office’s electrical use?*
To do our part in this citywide movement, we’re launching our very own “[Insert Campaign Name]” campaign. This campaign will strengthen and reinforce our habit of taking simple actions to save energy. [Insert Campaign Name] encourages each of you to (insert short, top-line description of customized campaign].
[Insert any specific company energy or sustainability goals, as desired.]
We know our colleagues and employees all want to reduce energy waste, so please join me in leading the way. Sign up to participate at [insert link to sign up form].
To learn more about Step Up and Power Down, visit SanJose.StepUpAndPowerDown.com.
[Name]
[Company Executive Sponsor, Campaign Manager, or Floor Captain]
Step Up and Power Down Initiative
*California Commercial End-Use Survey

2. Reminder Email Theme: Description of campaign, encourage participation
From: Company Campaign Manager
To: All employees
Subject: It’s time to reduce energy waste!
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Hello everyone!
As you heard from [Executive Leader], we’re launching our “(Insert Campaign Name)” campaign next week to do our part to reduce energy waste! Our goal is for [# or % of] people to sign-up to participate. This is a great opportunity for us to showcase our commitment to sustainability and it’s as easy as turning off a light or powering down your workstation when not in use, especially at the end of the day.
All you have to do is:
Sign up to participate here [insert link to sign up form] by [date]
Engage in chosen energy saving action [tailor this to your specific campaign]
[Insert any other top-line descriptors for your campaign, if needed]
That’s all you have to do––it’s really that easy for each of us to do our part! Please join me in leading the way by signing-up to ensure a brighter future for us and for San José.
[Name]
Company Campaign Manager
Step Up and Power Down Initiative

3. Weekly Encouragement Email (Mondays)
Theme: Report results recap from week before (except week 1 of campaign) and reminder to continue to unplug energy vampires at workstations
From: Company Campaign Manager or Floor Captain
To: Energy Champions
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Hello Energy Champions!
Great work last week! All of you reported that [# or % of] workstations were powered down at the end of each day throughout last week [or insert what data was reported for your organization]. We’re off to a great start, but our work isn’t done yet. Let’s reach our goal by [insert energy saving action related to your campaign]! I’ll be sending a reminder on Friday to submit your quick survey to track our progress.
Let’s make it even more fun:
Photos of participants taking an energy saving action (#StepUpPowerDown)
Trivia question around electricity use stats (with the answer in Friday’s )
[Insert other additional fun activities that work with your company’s culture]
Thanks for your participation and for doing your part to reduce our energy waste!
[Name]
Company Campaign Manager
Step Up and Power Down Initiative

4. Weekly Reminder Email (Fridays)
Theme: Remind participants to self report using the Google form (or otherwise specified document) (except the last Friday of the campaign)
From: Company Campaign Manager or Floor Captain
To: Energy Champions
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Hello team,
[Option 1] Great job this week––we’re seeing even more [insert achieved energy saving behavior]. We appreciate all of you helping to make this part of our culture here at [Business Name]. However, our work is not done yet–let’s keep up the momentum and help remind others to power down devices whenever we’re not using them and especially at the end of the day!
[Option 2] We’re halfway there––great job powering down and reducing our energy waste together. However, our work is not done yet––let’s keep up the momentum and remind others to power down devices whenever we’re not using them, especially at the end of the day!
Help us understand our impact! Please fill out this quick 30-second survey [insert link to Google form or otherwise specified document] and keep [insert energy saving action]!
[Name]
Company Campaign Manager
Step Up and Power Down Initiative

5. Wrap-Up
Theme: Share results and thank everyone for their efforts
From: Company Campaign Manager or Executive Sponsor
To: All employees
Subject: [Insert Campaign Name] – We did it!
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Hello everyone,
I am thrilled to announce the great results from our [Insert Campaign Name] campaign! Based on the efforts of our participants, we’ve adopted new energy efficient habits that resulted in a total of [# or % of chosen energy saving action] over the last four weeks.
Thank you for all of your hard work in powering down! We made great progress from where we started and are excited to continue these habits as part of our new, more energy efficient culture––because all of our small changes add up to make a big difference for San José.
We’re looking forward to our next opportunity to Step Up and Power Down. We will share more information about our next campaign soon. In the meantime, let’s keep doing our part to reduce our energy waste!
[Name]
Company Campaign Manager
Step Up and Power Down