1. Trip Tracker – Supplementary questions on domestic overnight tourism behaviour
August 2016

2. Background to the research
Within our periodic Trip Tracker, consumers were asked follow up questions about their behaviour towards domestic overnight holidays.
Consumers were asked whether they would be taking more, less or the same number of holidays and short breaks in 2016 compared to If they were planning on taking more UK breaks, they were asked to select the reasons for that.
The survey was carried out on an online omnibus by the research agency TNS, with a representative sample of 1219 adults aged 16 and over in Great Britain. The fieldwork for the survey took place between the 18th and 22nd August 2016.

3. UK consumer are expecting to take slightly more domestic holidays in 2016 but fewer overseas holidays
Source: VE Trip Tracker August 2016 – all respondents
Over the course of the whole year, do you think that you will be taking more, less or the same number of holidays and short breaks than you did last year, in 2015?

4. There are many drivers of increased domestic trip taking
Reasons for Changing Behaviour in 2016
Will Take More
UK Breaks (18%)
Just like taking holidays / breaks in UK
40%
Easier / more convenient to travel in UK
36%
ANY Just Like OR More convenient
58%
Holidays / breaks abroad generally too expensive
21%
Drop in exchange rates following referendum
14%
ANY expense / exchange rates
32%
Concerns about safety / security / terrorism
Different special events this year e.g weddings
UK weather better this year
18%
I feel financially better off this year
16%
Other change in personal circumstances
No real reason – just happened that way 9%
Source: VE Trip Tracker August 2016 – If are planning on taking more UK breaks
Why is this? Please select all that apply from the list below