1. Pricing Floral Designs
Principles and Elements of Floral Design
(c)5E

3. Today We Will Determine the retail value of floral arrangements
Define basic retail terms

4. Definitions
Wholesale: goods sold in bulk to organizations rather than consumers
Wholesale Price: price of goods at a wholesale stage
Retail Price: the price at which the manufacturer recommends that the retailer sell the product
Labor: human activity that produces or services.
Mark-up: an amount added to the cost of an item or service to determine the selling price.
Overhead: expenses and the general costs of running a business.

5. Step 1: Identify All Items in Arrangement
6 Roses
6 Lilies
6 Calla Lillies
4 Lotus Pods
4 Lycopodium
4 Fescue

6. Step 2: Obtain a Pricing List
Price List
Container – $18.99
Wristlet - $1.25/each
Ribbon - $.50/yard
Calla Lilly (bunch of 10) $25.00
Roses (bunch of 25) $25.00
Lillies (bunch of 10) $18.00
Alstromeria (bunch of 10) $8.95
Hypericum (bunch of 10) $7.50
Lycopodium (bunch of 10) $9.50
Floral Foam - $1.99/block
English Ivy – (bunch of 10) $3.99
Nandina – (bunch of 10) $3.99
Lowlander Grass – (bunch of 10) $5.00
Fescue – (bunch of 10) $3.00
Lotus Pods - $1.99/each

7. Step 3: Calculate the Price Per Stem
Roses: $25 per bunch (25 flowers) $25 / 25 flowers = $1.00 per Rose stem
Price Per Bunch / Number of Stems in Bunch = Price Per Stem

8. Step 3: Continued Roses: $25 /25 = $1.00 per stem
Lillies: $18 / 10 = $1.80 per stem
Calla Lillies: $25 / 10 = $2.50 per stem
Lotus Pods: $1.99 per stem
Lycopodium: $9.50 / 10 = $0.95 per stem
Fescue: $3.00 / 10 = $0.30
Lotus pods are already priced individually

9. Step 4: Calculate Cost of Arrangement
Roses: $1.00 x 6 = $6.00
Lillies: $1.80 x 6 = $10.80
Calla Lillies: $2.50 x 6 = $15.00
Lotus Pods: $1.99 x 4 = $7.96
Lycopodium: $0.95 x 4 = $3.80
Fescue: $0.30 x 4 = $1.20
Price per stem X number of stems used = Total cost of each flower/item

10. ---------------------------
Step 4: Continued
Add up the total cost of the arrangement
Roses: $6.00
Lillies: $10.80
Calla Lillies: $15.00
Lotus Pods: $7.96
Lycopodium: $3.80
Fescue: $1.20
$44.76

11. Step 5: Apply Mark Up
Multiply total cost by mark up ratio and round up to a whole number to determine retail price
2:1 Cash and Carry fresh cut flowers
3:1 Bud vases
4:1 Specialty and contemporary designs
5:1 Wedding party arrangements

12. Rounded up = $224 (Final retail price)
Step 5: Continued
This arrangement will be used in a wedding
$44.76 x 5 (Wedding mark up) = $223.80
Rounded up = $224 (Final retail price)

13. Final Cost
$224