1. Matt Carmody, Madeline Chestnut, Garrett Frank May 5th 2016
FanFreshLLC.
Freshness at your Fingertips
Matt Carmody, Madeline Chestnut, Garrett Frank
May 5th 2016

2. What's the Problem?
Foul odors take over the homes of many people and eliminating those odors is a constant struggle for homeowners. Current remedies only provide an inconsistent and temporary relief to those unpleasant odors. We need a solution so people won’t get embarrassed to have company, have to constantly mask the odors, and experience discomfort in their home or business.
Problem Statement slide

3. The FanFresh Concept…
FanFreshLLC is a great alternative for homeowners to discreetly freshen any room by simply attaching sleek, disk shaped device to the base of any ceiling fan for a constant and even dispersion of air freshener/air sanitizer throughout the space. FanFreshLLC is a small, discreet, Bluetooth controlled device that attaches to any ceiling fan to ensure that foul smells are always eliminated from any room. The motion of the fan can help FanFreshLLC disperse the smell opposed to other air fresheners that typically require outlets, flames, and/or counter space. FanFreshLLC will be sold at grocery stores and home-improvement stores

4. The FanFresh Concept… The “Easy-to-use” App Turn on FanFresh
Strength
Living Room
Timer on
8:00 pm
LTE %
Bluetooth
1. Once turned on from the mobile device, the unit will consistently spray shots of air freshener from all directions of the circular device
2. As the Strength is turned up from the mobile device, the air freshener shots occur more often and with more spray.
3. Although not required, running the fan while the unit is turned on will further help distribute the air freshener

5. The FanFresh Concept… How it freshens a room
1. Once turned on from the mobile device, the unit will consistently spray shots of air freshener from all directions of the circular device
2. As the Strength is turned up from the mobile device, the air freshener shots occur more often and with more spray.
3. Although not required, running the fan while the unit is turned on will further help distribute the air freshener

6. Market Analysis 323 Million Americans
239 Million Americans use Air Fresheners
24 Million Americans will use* FanFreshLLC.
Map
Person cliparts.co/person-outline-clip-art
“239 Mil Americans use air fresheners”
* We assume we will control 10% of the market based on 90% current market control from the 3 main competitors and 10% control from the smaller competitors.

7. Market Analysis FanFreshLLC. Febreze Air Wick Glade
Our Major Competitors Occupy 90% of the Air Freshener Market, But with the benefits FanFresh brings we will fill the other 10% of the $8.2 Billion market
Febreze
Air Wick
Image
Facts
Facst
Glade
FanFreshLLC.

8. Market Analysis
Facts

9. Market Analysis
FanFresh only has one Barrier to Entry and that is Capital Requirements. We believe that our new and unique design we will attract investors in order to overcome this barrier.
Glade
Febreze
Air Wick
FanFreshLLC. $
Facts

10. Competitive Analysis FanFresh 5 3 2 18 Procter & Gamble (Febreze) 4 1
Our Primary Competitors are Procter & Gambler (Febreze), SC Johnson (Glade) and Reckitt Benckiser (Air Wick).
Visually Appealing
Life Duration
Brand
Uniqueness
Affordability
Total Scores
FanFresh 5 3 2 18
Procter & Gamble (Febreze) 4 1 14
SC Johnson
(Glade) 13
Reckitt Benckiser (Air Wick) 10
Average

11. Competitive Analysis
FanFresh is competitively strong and stands out in 2 of the purchasing drives.
The “Visually appealing” and “Uniqueness” drivers in FanFresh are what differentiates our Product from the others.
FanFresh also evenly competes with the “Life duration” and “Affordability” driver.
The “Brand” driver is difficult to compete with as FanFresh is a startup and Febreze has already secured itself as the “Go-to” brand.

12. Management Team FanFreshLLC. Chief Executive Officer Matt Carmody
Chief Financial Officer
Garrett Frank
Marketing Manager
Madeline Chestnut

13. Why are we a great team?
The FanFresh team works in harmony while maintaining the same objectives in mind.
All three founding members of FanFresh bring a variety of different qualities and characteristics to the team
Creativity
Innovative thinking
Cooperation
Tenacity
Leadership
Numeracy
Executional Intelligence

14. Customer Relationship
Business Model Canvas
Key Partners
Manufacturers
Retail stores
Endorsers
Glade
Home improvement store
Marketers
App developers
Key Resources
Patents
Startup Money
Advertising
App Developers
Value Proposition
Freshen a room
Affordability
An effective and hidden way to freshen a room
New way to freshen a room
Energy efficient
Evenly freshen a room
Mobile control
Customer Relationship
Grocery stores
Home-improvement stores
Infomercial
Online sales
Commercials
Customer Segments
Homeowners
Business owners
College kids
Small business owners
Cost Structure
Manufacturing
Research and Design
Marketing costs
Revenue Streams
Asset sales
Recurring asset sales (Cartridges)
Key Activities
Production
Marketing
Reoccurring/satisfied customers
Repeat/ satisfied customers
Channels
Customer surveys
Self service
Lock in repeat customers
Listen to complaints and refund/ replace if device in faulty

15. Business Model Canvas Customer Segments
Originally FanFresh was planning on marketing to Homeowners, Business owners, and College Kids who are renting houses;
After conducting interviews we determined that the company should focus on appealing to Homeowners and Small Business owners
College students did not have much interest in the product and Big Businesses required a complex Channel of Distribution.
Channels
We planned on selling FanFresh through Grocery Stores, Home-improvement Stores, Infomercials, and Online.
We changed that hypothesis after further thought and reduced it down to Grocery Stores, Home-improvement stores, and Commercials.

16. Resource Requirements
Essential assets: Computer equipment, office equipment, design patent, pre-launch advertising and promotion materials.
Expected start-up cost: $288,250
Sources:
Personal: $113,250
Equity: $175,000
Uses:
Marketing: $50,000
Personnel: $75,000
Design Patent: $20,000

17. Financial Projections
In order to reach the break-even point, FanFresh aims to sell 24,405 units in year I at $14.99 a piece.
By year II FanFresh projects sales to be 73,216 units.
By year III FanFresh projects sales to be 146,433 units.
After year III FanFresh will have 3 years of in-market data in which we plan to use in licensing our technology. We will have only occupied 1% of our target market size so there is room for the competitor to grow the FanFresh brand

18. Financial Projections
Year I II
III
Sales
$366,083
$1,098,249
$2,196,498
Cost of Goods Sold
$146,433
$439,299
$878,599
Gross Margin
$219,650
$658,950
$1,317,899
Expenses
$230,750
Net Income
$0.00
$428,200
$1,087,149

19. What’s next? June 2016 July 2016 August 2016 Meet with App Developers
Secure design patent
Send out Manufacturing request
Launch party
July 2016
In store coupon giveaway
Film commercial
August 2016
Customer Feedback evaluation
Send out additional Manufacturing requests

20. Exit Strategy
Year IV
FanFresh plans on growing externally in year four. We plan on exploring Licensing options in order to license our technology to a competitor. We believe that larger companies such as Procter & Gamble and SC Johnson will be attracted to FanFresh enough that a deal will be made.
Glade
FanFreshLLC.

21. Why Invest?
DESIGN
FanFresh has benefits/features that no other competitor on the market has such as an unnoticeable design, even distribution of air freshener, and Bluetooth controlled.
The air freshener market is missing an environmentally safe air freshener and FanFresh brings that to the table. This will attract many customers who strongly care about our environment.
Globe
Dollar
With a $175,000 investment in FanFresh, the investor will receive 20% of the company and by year III the investor will have earned their initial investment of $175,000 plus $42,429, which is a 24% ROI. The investor will also receive 20% of the compensation received from the licensing deal.

22. Matt Carmody, Madeline Chestnut, Garrett Frank May 5th 2016
FanFreshLLC.
Freshness at your Fingertips
FanFresh is the alternative that you’ve been waiting for. Say goodbye to outlets, open flames, and ugly plastic fresheners that take up counter space.
Say hello to FanFresh!
Matt Carmody, Madeline Chestnut, Garrett Frank
May 5th 2016