1. Topcell ‘Discounted cellular access to South Africa’

2. Who are Topcell?
Topcell is one of South Africa’s fastest growing and most innovative cellular companies.
Based in Cape Town, we are proudly South African and aim to offer the benefits of discounted/contract call rates to prepaid cell phone users country wide.
We offer a competitive and fuss free product that aims to not only save your clients money and valuable time, but will give them instant cellular access to South Africa.

3. South Africa has one of the largest prepaid bases in the entire world.
How we are different!
22 Million Prepaid Users
South Africa has one of the largest prepaid bases in the entire world.
OUR AIM: To offer ‘contract’ rates and benefits to ‘prepaid’ users. Giving them savings of up to 80% on their airtime!
Many prepaid users are unable to access contract rates/benefits as a direct result not meeting South Africa’s strict credit criteria.
Many prepaid users are reluctant to commit to a 24 month contract OR quite simply WILL NOT sign a long term contract. (holiday makers, new residents)
Many prepaid users do not have sufficient certainty about their income to commit to an ongoing contractual obligation of 24 months. (employees on a contract/sponsorship)

4. Uncontrolled Spending
How We Work!
NORMAL
24 Month Contract
NETWORKS
CUSTOMER
Credit Checks
Cheaper Rates
Uncontrolled Spending
CUSTOMER
NETWORKS
TOPCELL
We take the risk for you
Cheap Rates
24 Month Contact
Month to Month

5. Benefits to your clients!
No long term contracts
Access to MTN, Vodacom and CellC Networks
No credit checks
Guaranteed savings of 30% - 80% on prepaid calls.
Ability to top up with cheaper rates at usual outlets
No complicated paperwork
Monthly payment by direct debit or Easypay
Airtime delivered directly to their cell phone every month
Control of monthly spending

6. How will it work for your clients!
Client signs up with Topcell for their preferred amount.
A direct debit is run once a month on a date selected by the client.
NB: First month’s Direct Debit includes R99 activation fee.
Cheaper airtime is delivered automatically and fuss free straight to their handset on the same day each and every month.
If the allocated airtime is used within the month the customer is able to top up with more ‘Topcell Cheaper Airtime’ at any usual outlet.
REAL SAVINGS EVERY MONTH!

7. Networks We Offer
Topcell
Vodacom
MTN
CellC

8. 50% more talk time R10 Free Every Month 38% cheaper per minute rate
Vodacom Offering
For only R125 per month
50% more talk time R10 Free Every Month 38% cheaper per minute rate
REAL SAVINGS
TOPCELL WILL GIVE YOU:
R135 airtime worth of “CONTRACT” airtime
That’s R10 FREE every month
AND you now pay only R1.80 pear peak minute instead of R2.50 per minute on normal prepaid.
R125 Prepaid = 50 minutes airtime
R125 with Topcell = 75 minutes talk time

9. DOUBLE THE talk time R40 Free Every Month 38% cheaper per minute rate
MTN Offering
For only R150 per month
TOPCELL WILL GIVE YOU:
DOUBLE THE talk time R40 Free Every Month 38% cheaper per minute rate
REAL SAVINGS
R190 worth of “CONTRACT” airtime
That’s R40 FREE every month
AND you now pay R1.85 pear peak minute instead of R2.99 per minute on normal prepaid.
R150 Prepaid = 50 minutes talk time
R150 with Topcell = 103 minutes talk time

10. Cell C Product Offering
For only R75 per month
TOPCELL WILL GIVE YOU:
R10 FREE Airtime
25 FREE SMSs 50% More Value
REAL SAVINGS
R85 worth of airtime
25 FREE SMS
R22.50 Value FREE every month
Select 7 frequently dialed numbers that are also on Cell C and you will be charged R1.50 per minute (peak) and R0.75 per minute (off peak)

11. Cell C Product Offering
For only R50 per month
25 FREE SMSs 56% More Value
REAL SAVINGS
TOPCELL WILLGIVE YOU:
R50 worth of airtime
25 FREE SMS
R12.50 Value FREE every month
Select 7 frequently dialed numbers that are also on Cell C and you will be charged R1.50 per minute (peak) and R0.75 per minute (off peak)

12. How we can communicate with your clients?
At Topcell we understand the pressure and stresses of moving or visiting a new country.
We have therefore developed a selection of simple, no fuss ways for us to communicate our offering to your clients.
All our communication is free of cost to your company and can be co-branded with your company name.

13. How we can communicate to your clients!
‘WELCOME TO SOUTH AFRICA’ SIM CARD SIM card given to each new client with Topcell discounted airtime automatically loaded. This will give them their South African cell number and instant access to call family, friends, employees.
TOPCELL POSTERS Tailored posters can be supplied that can be displayed within your premises. ‘Discounted cellular access to South Africa – no contracts, - no credit checks’.
TOPCELL LEAFLET Topcell leaflet detailing our product offering on display at your premises or handed to client.
INTERACTIVE with sound and movement sent to client detailing the benefits of Topcell. ‘Can’t get a cell contract and paying expensive prepaid rates? Topcell is the answer! Contract rates without the contract – save up to 80% off prepaid airtime!’
TOPCELL LOLLIPOPS/SUCKERS Branded lollipops supplied to your office to be left at reception. ‘Don’t be a sucker for high prepaid rates. Save up to 80% on your prepaid calls.  SMS your name to to start saving today!’
ADVERTISMENT OR LINK ON COMPANY WEBSITE Small ad on your company internet site detailing the benefits of Topcell airtime. ‘Topcell – contract rates without the contract. Save up to 80% off prepaid airtime.’
INVOICE Full Colour leaflet inserted into clients Invoice/or message to be printed on the bottom of invoice – ‘Discounted cellular access to South Africa – no contracts, - no credit checks’.
WELCOME PACK Client receives a Topcell branded shopping bag which includes information on South Africa (brochures etc) and a Topcell leaflet.

14. Next Steps to giving your clients discounted cellular access!
Forward information on clients profiles
Discuss opportunity to co brand
Discuss SIM card opportunity
Develop timeline
Your thoughts?