1. Perencanaan Bisnis dan Proposal Usaha
Materi 06 – IT 237
Technopreneurship

2. Introduction Focus your thinking Establish realistic strategy
Financing and other support
Reaction by others

3. Definition
Document that can convince the reader that the business can produce enough revenue to make a satisfactory profit and therefore attractive as an investment opportunity

4. Many reasons to build one
BP should sell the writer/reader on the business:
Writer: so that you can go out and do it,
Reader: to invest in it
Confidence of knowing the issues
Improve chances of success

5. Principles of BP No right way: plans can differ.
Be creative but set a limit.
Focus.
Captures energy and personality of business leader.
Include negatives and issues.
Spend some time on it.
I-N-T-E-R-N-E-T……search and found it!!!!

6. Sections of Business Plan
Executive Summary
Business Description
Industry and Competitive Analysis
Product/Services Analysis
Management Plan
Market Plan & Marketing Analysis
Financial Plan
Operation Plan
Timeline
Critical Risk
Apendix

7. Executive Summary
This is an important section of the plan because it should provide a concise overview of the complete plan. Often a lender or prospective investor may read only this section and the financial plan. This section should be written only after the rest of the plan is finished.

8. Business Description Type, form and history of business
Mission and goals of the business
Description of products/services
Why will this business be successful?
What is the growth potential?
What is your “competitive advantage”?

9. Keunggulan Kompetitif (M. Porter)
The five forces model

10. Industry and Competitive Analysis
INDUSTRY ANALYSIS:
Describe recent trends in the industry
Characteristics of firms in the industry:
Average firm size
Cost structure
Typical profit margins, gross and net
Seasonal sales patterns
Other important characteristics
Industry outlook/forecast

11. Industry and Competitive Analysis
Who are the competitors?
Describe/profile key competitors
Strengths/weaknesses of key competitors
What can you learn from competitors?
SWOT analysis:
Strength (Internal)
Weakness (Internal)
Opportunity (External)
Threat (External)

12. SWOT Analysis Matrix S IV I O T
III II W

13. SWOT Analysis Matrix Strength (Internal) Weakness (Internal)
Opportunity (External)
Threat (External)

14. Product/Services Analysis
Describe the products and services you sell and the benefits they provide to your customers.
Successful business owners know what their customers want or expect from them.
Describe your strategies to build customer satisfaction and loyalty. Include what features you offer that set your products or services apart from the competition.
How INOVATIVE are you?

15. P/S Analysis: Technology Based
Management team: people who fund other people value management skills above “ideas”
Risk factors: shows that you know what could go wrong and plan to avert it
Marketing plan: if this is “innovative” how are you going to get people to use it

16. P/S Analysis: Technology Based (2)
Describe the following:
Main components of solution
Features and functionality
Underlying technology
Development environments
Compatibility with other relevant products
How your product fits the relevant technology value chain
Patents and Patents Pending
Save the deep technical description for a white paper

17. Management Plan Who will manage the business?
What qualifications do they have?
Describe strengths/weaknesses of the management team
What legal format will be used?
Describe your accounting and recordkeeping system
What consultants or specialists will you need?
How will you use them?

18. Market Plan & Marketing Analysis
Define the market (who buys and why?)
How is the market segmented?
How large is the market?
Identify your target markets
Describe customer buying practices
Describe market trends and growth potential

19. Market Plan & Marketing Analysis
What are your marketing objectives?
How will you position your business in the market?
Describe your pricing strategy
How will you advertise and promote your products/services?
What channels of distribution will be used for your products/services?
What is your marketing budget?

20. Financial Plan Provide a detailed list of start-up costs
What is your break-even volume?
Provide pro forma (projected) financial statements for first three years:
Income statement (profit & loss)
Cash flow statement
Balance sheet
Explain all assumptions used in developing financial projections
Identify potential sources of financing

21. Operation Plan
Describe your production and/or service delivery methods
Describe your facilities, capital equipment and technology requirements
How many employees will you need?
What will they do and how much will they be paid?
Who are your suppliers and contractors?
Identify fixed and variable costs of production/service delivery
Describe your quality control methods

22. Timeline
What is the timeline (key activities and target dates) for start-up?
Describe key objectives and the schedule for their accomplishment

23. Critical Risk What potential problems could arise?
How likely are they to occur?
How do you plan to manage or overcome these problems?

24. Apendix
This section should include all supporting documentation such as resumés, market statistics, drawings, contracts, advertisements, price quotes, magazine articles, etc.
Don’t “clutter up” the main text of the business plan with these items. They should be referenced in the text and placed here.

25. Packaging the Plan It is a ”living” document
No right/wrong way: the need of reader is essential
What are the challenges/ questions that can be raised by reader: answer these.

26. Packaging the Plan Include supporting materials
Don’t make unsupported statements
Designate an outside reviewer/ reader that can critique plan

27. Sites with sample plans

28. Elemen Utama Bisnis Operasi  Proses Produksi Pemasaran  Marketing
Keuangan  Accounting & Reporting

29. Business Model
Sebuah model bisnis adalah gambaran logis mengenai bagaimana sebuah organisasi menciptakan, menghantarkan dan menangkap sebuah nilai.
Business Model Canvas

30. Costumer relationships Costumer segments
Cost structure
Revenue streams
Key resources
Key activities
Key partners
Value proposition
Costumer relationships
Costumer segments
Channels
Text
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32. Tugas Kelompok
Gambaran Usaha: gunakan Business Model Canvas