2. GOAL:
To build the SNAP customer based via incentives and education to a self sustaining population, that will continue to utilize the market for locally sourced foods and thus positive impact their families.

3. Goals:
Increase buy power for low-income Oshkosh area shoppers
Increased fruit and vegetable intake for high-need customers
Complement community outreach efforts such as Weight of the Valley
Increase farmer revenue and helps build the Oshkosh market

4. Doubles token purchases Up to $10 per person, Per market day
Tokens can only be used
For fresh vegetables, fruit,
Meat and fish.

5. We track every aspect of the program
Oshkosh Saturday Farmers Market
Data Collection:
To customers ($ amount)
Swipes (unique transactions)
Plus (number of matches/$)
From Vendors ($ redeemed)
Individual Vendors (Sales per market/day)
Unique SNAP clients (via Quest card last 4 numbers)
We track every aspect of the program
for every market day.

6. Bonus 10 Fund / Discover the Market Account: $3,500
Bonus-10 Funding 2016
$5,000 – Oshkosh United Way
$3,000 – JJ Keller Foundation
$2,500 – Oshkosh Rotary Endowment Fund
$ – Oshkosh Rotary Club
$1,000 – Oshkosh Area Community Foundation
$ 500 – Oshkosh Rotary Southwest
$ 500 – Market Vendors
Total: $12,500
Bonus 10 Fund / Discover the Market Account: $3,500

7. 2016 Bonus 10 Results 649 - EBT Swipes 584 – Bonus 10 Recipients
As of
649 - EBT Swipes
584 – Bonus 10 Recipients
$6,330 - Bonus 10
$350 - Survey
$30 - Double Bonus
$990 - Discover the Market
$7,700 - Bonus 10 Funds Distributed
$8,935 – Total SNAP/EBT Funds Distributed

8. Helping Build Awareness and Trial
Market Innovations
2016
Helping Build Awareness and Trial

9. Silv Meet Me at the Market! Customer Welcoming & Retention Campaign
Silver Star Brands – 4-Imprint – Oshkosh Rotary Club

10. Market Innovations 2016 Discover the Market Certificates:
$990 / 99 certificates redeemed
330 certificates awarded to children at the Oshkosh Area Food Pantry
30% redemption rate.
Winter Market: 700 certificates to be awarded – goal 36% redemption rate,
In cooperation with Oshkosh Area Food Pantry & Boys & Girls Club.
Double Bonus Program – Supporting the Hub Coaching Program
$30 / 3 certificates redeemed
Market Survey Project
$350 / 70 Surveys completed

11. Market SNAP Recipient Survey
Survey – Elora Stacey – UW-Oshkosh Sociology Major
Data – Ann O’Keefe – Fox Valley Technical College